How Epic Games’ Lawsuit Against Apple Could Impact The Future Of VR/AR


Apple threatens to withhold support for ARKit and upcoming VR technology on Unreal Engine. For those who may be out of the loop, last week Epic Games filed a lawsuit against Apple after the company pulled their megapopular multiplayer game Fortnite from the iOS App Store.

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Apple is using its new blood oxygen measurement tool to study COVID

Mashable VR

The Apple Watch Series 6 is here with more ways to quantify every aspect of your being. Blood oxygen is one indicator of pulmonary health, and Apple is already putting the new capability to a very timely use. More about Covid 19 , Apple Watch Series 6 , Apple Event , Tech , and Health.

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Flurry of New Apple ‘AR/VR’ Job Listings Point to New Products on the Horizon

Road to VR

A flurry of new job listings for Apple’s secretive ‘Technology Development Group’ suggests that the company has reached a new phase of turning its years of AR/VR R&D into actual upcoming products. Two of the most intriguing among the new job listings are the roles of ‘AR/VR Demo Evangelist’ and ‘Product Manager, AR/VR’ It’s no secret that Apple has been doing lots of R&D in the AR and VR space for years now.

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Rumor: Apple Reportedly Suspends Work on Consumer AR Headset

Road to VR

The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. A DigiTimes Taiwan report (via MacRumors ) now suggests that Apple has disbanded the team behind it, effectively putting its consumer AR device on hold. Apple continuously advertises a number of job positions dealing with AR software and hardware.

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Walmart Adds AR Price Check Tool To iOS App


or higher, the new AR tool allows customers to scan physical products to display up-to-date information that includes the product name, how much the item costs, customer reviews from, and other valuable information – all by moving your device back and forth scanning the labels on stores shelves. Using Apple’s ARKit 2.0, The minimal learning curve and easy accessebility through smartphone devices make augmented reality the perfect tool for in-store shopping.

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Apple Teases New ARKit 2 Experiences At 2018 Keynote


Science-based basketball training and oldschool Galaga with a multiplayer twist heads to iOS via Apple’s advanced augmented reality platform. Apple’s 2018 keynote event has officially come to a close and it appears as though iOS fans have much to look forward to over the coming months. Among these exciting announcements were two impressive AR-based experiences running on Apple’s powerful ARKit 2 platform. Image Credit: Apple. News Apple Keynote 2018 AR ARKit 2.0

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iOS 13 Points Towards Existence Of Apple’s Supposedly-Canceled AR Headset


Could Apple’s long-speculated AR glasses still be in development? Earlier this year, rumors generated by patents submitted to the United States Patent and Trademark Office suggested that a wearable augmented reality device could potentially be in development at Apple. Apple’s rumored AR-based tracking device / Image Credit: MacRumor. ” iOS 13 / Image Credit: Apple. ” Featured Image Credit: Apple.

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Apple Announces ARKit 3 with Body Tracking & Human Occlusion

Road to VR

At the company’s annual WWDC developer conference today, Apple revealed ARKit 3, its latest set of developer tools for creating AR applications on iOS. Apple also introduced Reality Composer and RealityKit to make it easier for developers to build augmented reality apps. Today during the opening keynote of WWDC in San Jose, Apple revealed ARKit 3. First introduced in 2017, ARKit is a suite of tools for building AR applications on iOS. Image courtesy Apple.

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Apple Steps Further Into AR’s Future

AR Insider

Continued steps in that evolutionary path were taken yesterday at Apple’s iPhone 12 event. Network rollouts still have a ways to go, but Apple is getting ahead of that. Triangulating Clues in Apple’s AR Roadmap. Image Credit: Apple. Image Credit: Apple.

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Epic Games says Apple is threatening its access to developer tools

Mashable VR

Epic Games wants you to know that Apple isn't playing nice. The gaming giant behind Fortnite cried foul Monday, highlighting supposed "retaliation" at the hands of Apple. More about Apple , Epic Games , Fortnite , Tech , and Big Tech Companies.

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Apple Unveils ARKit For Augmented Reality


Apple is jumping firmly into the world of augmented reality. Announced during WWDC, ARKit brings AR development tools to iOS, allowing your phone’s sensors to detect things like depth, ambient light, and motion. Apple also showed off what the new development tool would look like with the popular AR game Pokemon Go. Apple also mentioned AR apps from IKEA and Lego. Earlier during the keynote, Apple set the stage for VR with a killer Star Wars demo on the HTC Vive.

Apple Embraces VR: Every Virtual Reality Announcement From Today’s WWDC Keynote

Road to VR

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Though well loved, Apple’s computer lineup got somewhat left in the dust at the launch of the Rift and Vive, both of which had hardware requirements that exceeded what Apple had on offer. Today marks a major shift in Apple’s public support for virtual reality.

Report: Apple to Announce ARKit Updates at WWDC 2019 Including OS Support for AR Headsets

Road to VR

Apple has been continuously iterating on ARKit , its augmented reality development tool that lets creators make smartphone-based AR experiences. Citing sources familiar with the development of Apple’s new operating systems, the report maintains that ARKit will get a new Swift-only framework for AR and a companion app that lets developers create AR experiences visually. SEE ALSO Report: Apple Nearly Acquired Leap Motion but the Deal Fell Through.

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ManoMotion Introduces Apple ARKit Hand Gesture Support


In an official release made by computer-vision developers ManoMotion , the Swedish software company revealed plans to bring its gestural interaction technology to Apple’s popular augmented reality platform, ARKit. Apple’s smartphone cameras track and capture the 27 degrees of freedom (DOF) of motion present in the human hand and is able to accurately recognize specific gestures such as grab and release, clicking, swipes and tapping in real-time.

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The XR Week Peek (2020.05.17): Apple Glasses are sleek, UE5 rises hype, NVIDIA releases CloudXR SDK, and more!

The Ghost Howls

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. We’re hearing this since many years, but now the sensation is that we’re coming close to the moment when the prophecy will come true: the rumors are intensifying and the software (ARKit) and the hardware (depth cameras, 5G) designed by Apple are all converging to the glasses solution. He says that Apple AR glasses will come in 2021 and that he has seen them.

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Is AR Navigation Coming Next from Apple?

AR Insider

Going back further, Google has long revealed its intentions to use the smartphone as a visual search tool for local discovery. But the latest company to signal possible moves in this direction is Apple. Is Visual Mapping Apple & Google’s Next Battleground?

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Apple ARKit To Get People Occlusion, Body Tracking, High Level ‘RealityKit’ Framework


At its annual WWDC conference today Apple announced big new updates to ARKit, including people occlusion and body tracking. The company also announced a high level AR framework called RealityKit and easy to use AR creation tool Reality Composer. RealityKit is a new high level framework from Apple made specifically for AR. The framework’s rendering engine takes full advantage of hardware acceleration in Apple chips and performant Apple APIs.

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WWDC: Apple Previews Shared AR App Experiences


Apple continues to jump firmly into the world of augmented reality (AR). Craig Federighi, senior vice president of software engineering, announced that Apple has partnered with Adobe on a new file format for AR, called Universal Scene Description (USDZ). On top of introducing a new file format that will make sharing AR more universal, Apple also showed off their own app called Measure. The post WWDC: Apple Previews Shared AR App Experiences appeared first on VRScout.

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Apple Positions New iMac Pro for VR Development, Available Starting Thursday

Road to VR

Back at WWDC 2017 Apple finally embraced VR, announcing that it had been working with Valve to bring SteamVR and the HTC Vive to MacOS , along with a number of other announcements about how the company would support VR as part of its ecosystem. Apple may not hold the majority of the PC market, but among certain sectors its hardware and software are nearly industry standards. SEE ALSO Report: Apple Acquired VR Headset Startup Vrvana for $30 Million.

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Google may add Apple-like Continuity tools to Chrome OS and Android

Digital Trends

Chrome OS may also soon be able to mirror your phone notifications. Computing News Android Chrome OS Google

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Apple is Bringing AR to “Hundreds of Millions” of iPhones and iPads Starting September 19th

Road to VR

Apple’s iOS 11 is coming to compatible devices starting September 19th, which means that if you own a recent Apple iPhone or iPad, you may have an augmented reality-capable device in your hands before the new iPhone line even launches. Apple’s big iPhone 8/8 Plus/X unveiling this year promised a bevy of information surrounding augmented reality, thanks to the release earlier this summer of ARKit. ” image courtesy Apple.

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Apple goes after the distrustful-parent market with 'Family Setup'

Mashable VR

On Tuesday, Apple announced a new Apple Watch feature for the discerning, yet distrustful parent who doesn't believe their child should ever know the taste of true freedom or independence. More about Apple , Apple Event , Tech , and Big Tech Companies.

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Facebook says iOS 14’s new privacy tools could harm its ad business

Digital Trends

News Social Media Apple breaking twitter Facebook iOS 14The social network's CFO called it a "headwind".

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Shopify Merchants Now Have The Power Of Apple’s AR Quick Look


Apple is on a roll with augmented reality. The company has worked with Pixar to create a special file format called USDZ which can take AR content and bring it into the real world in a way that seems more natural and just recently during Apple’s 2018 Keynote , Apple CEO Tim Cook showed off two impressive AR-based experiences that would run on the company’s ARKit2. Recent hiring data also indicates that Apple has big plans to merge AR with Apple Maps.

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The Coming Wave of Virtual Reality Creation Tools


That was true until a few weeks ago, when I got my hands on a new class of virtual reality 3D creation tools including Google Blocks , Google Tilt Brush , Oculus Medium , Oculus Quill , et al. Even in their infancy, these tools have already inspired me to think and work and create in entirely new ways. Another option using VR creation tools would be to bring my unpainted model into another app for freehand painting with a wider array of brushes, effects and color options.

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Apple Details Latest VR Optimizations Coming to macOS Mojave (10.14)

Road to VR

Earlier this month at Apple’s annual WWDC conference, the company introduced their latest operating system, macOS Mojave (10.14). Due to roll out as a public beta later this month, and launching widely this Fall as a free update, Mojave brings further VR-specific optimizations to Apple’s Metal graphics API, which the company detailed in a session at WWDC. SEE ALSO Oculus Mum on Rift Support for MacOS as Apple and Valve Forge Ahead. Image courtesy Apple.

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Apple’s ARKit 3 Introduces Human Occlusion, Body Tracking, And Motion Capture


Apple showcases new upgrades to its AR platform during WWDC. First introduced during the 2017 Worldwide Developer Conference, Apple’s ARKit platform has since grown into a powerful set of tools for developers looking to create high-end AR experiences on iOS devices. Keeping in line with their past two conferences, Apple used this years WWDC to debut ARKit 3, which introduces a slew of new upgrades to the already-powerful AR platform. Image Credit: Apple.

Apple Joins the Impending Avatar Wars With Memoji

Road to VR

At Worldwide Developer Conference today, Apple announced a new avatar system, dubbed ‘Memoji’, the company’s next step into the world of iPhone X animated emojis mapped to a user’s facial movements. Move over Samsung AR Emoji , because Apple looks to have gotten the cutesy Pixar-vibe down pat. The creator tool also includes sliders so you can pick precise shades of colors, and specific accessories like earring, hats, sunglasses, etc.

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In Apple and Epic’s First Hearing, Apple Wins the Right to Boot Fortnite, But Not Unreal Engine

GizModo VR

Last week, Epic filed for a temporary restraining order to prevent Apple from terminating all of Epic’s developer accounts and cutting the company off from iOS and Mac development tools, which would go into affect on Friday August 28, 2020. fortnite apple vs epic epic games apple

Epic Games accuses Apple of retaliation, seeks restraining order

Digital Trends

Epic claims that Apple will cut off the company's accounts and access to development tools. Apple Gaming News Epic Games Fortnite

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Facebook tries to warn users about Apple 'tax,' Apple says no

Mashable VR

Apple and Facebook are clashing heads again. Facebook recently tried to inform its users that Apple is taking a 30 percent cut on Facebook's online events app, but Apple rejected the update, Reuters reported Friday. In fact, Apple said no to Facebook twice.

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Apple ARKit Apps Surpass 13 Million Downloads In Six Months


Here’s a list of the most popular free and paid Apple ARKit apps. During Apple’s WWDC event, Craig Federighi, Apple’s senior vice president of Software Engineering introduced ARKit , boldly declaring that “Apple will have the largest AR platform in the world.” Apple’s ambition with ARKit is huge, and according to this latest report, the last six months have been pretty good for the tech giant. News Apple AR ARKit Augmented Reality

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Apple Job Listing Seeks Game Technologies Engineer That is “comfortable with AR and VR concepts”

Road to VR

Posted earlier this summer, yet another Apple job listing seeks candidates with AR and VR proficiency. ” Game Technologies Engineers create the tools and capabilities which allow developers to make great games on Apple platforms. See Also: Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It.

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Watch Apple’s Live iPhone 8 Event @10am PT, Suspected Augmented Reality Announcements

Road to VR

Today at 10am PDT, Apple is releasing news about upcoming products like the new iPhone 8 and Watch, taking place at the company’s newly debuted Steve Jobs Theater. Among the announcements, many of which have supposedly already been leaked , is sure to be news surrounding the public release of apps built using Apple’s ARKit. Live s tream: Apple’s live stream is only available on through Apple TV, Safari on Mac or iOS, or the Windows Edge browser on PC.

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The 5 Coolest Apple ARKit Projects So Far


From an interdimensional portal to dancing ballerina robots, the ARkit from Apple is changing AR one killer project at a time. Apple’s groundbreaking augmented reality development platform, ARkit , has only been out in the wild for less than a month and already the advanced AR tool has been used by both amateur and professional developers to create some truly incredible experiences. The post The 5 Coolest Apple ARKit Projects So Far appeared first on VRScout.

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Apple Adds VR Rendering Essentials to MacOS via Metal 2

Road to VR

With Apple’s increasing interest in VR on Mac , the company is adding essential features to its new Metal 2 graphics API to support high performance VR on MacOS. Many of the key tweaks to the VR rendering pipeline have been established on other platforms, and Apple is bringing many of them to the updated Metal 2 API which the company says now “provides powerful and specialized support for Virtual Reality (VR) rendering.”

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Report: Apple Could Release an AR Headset as Early as 2020

Road to VR

With the release of iOS 11, hundreds of millions of Apple devices gained the ability to perform basic augmented reality functions, albeit viewed through the screens of iPhones and iPads. While capable of providing some pretty useful and interesting apps, the next logical step for this early development of an AR app ecosystem invariably points to the future ahead: an Apple AR headset. Apple doesn’t plan to sell the headset though, and will likely only use it for testing purposes.

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