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Expert View: Immersive Technology Investment Boosting Creativity

Tech Trends VR

The UK attracts some of the best global talent and has a strong culture of entrepreneurship leading it to be viewed as one of Europe’s technology hubs. The growth in VR/AR sector is set to increase following a new deal between the UK Government and the Creative Industries Council (CIC) to invest £33m in immersive technologies Click To Tweet.

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What F8 2017 Means for Mass Market Adoption of Immersive Technologies

VRScout

Now, let’s consider the key takeaways related to AR, VR and 360 ° content and review how they will influence the mass market adoption of those immersive technologies. Augmented Reality. At last year’s F8, the key focus was on Messenger and, to a certain extent, Live video. Impact on Consumers.

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Report: Google Acquires Light-field Company Lytro in Employee Hiring Move

Road to VR

Lytro, the company that pivoted to enterprise-focused applications of its light-field technology after leaving its commercial business, is shutting down amidst a reported acquisition by Google. In 2015, the company pivoted and announced Immerge, their massive enterprise-focused light-field camera rig that captured volumetric video.

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The 2017 Lumiere Awards: Google and Dear Angelica Win Big

UploadVR Between Realities podcast

These awards honor the year’s best in “cutting edge content and technology achievement.” ” This year, virtual and augmented reality were well represented throughout the ceremony. Google Earth VR. presented Google Earth VR with the Century Award for VR in service of environmental enrichment.

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Re-imagining Advertising with Mixed Reality

ARVR

Photo by Kristian Egelund on Unsplash Augmented Reality is the stuff of science fiction! In this piece, I will focus on the advertising and branding use cases of augmented reality technology that are possible today. Both Apple and Android smartphones support a wide variety of augmented reality experiences.

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The VRScout Report – The Week in VR Review

VRScout

Also remember: we’re soon going to have a Gear VR controller (it’ll be similar to Google Daydream’s controller, which operates like a laser pointer). Brands have customized Google Cardboards for… well, as long as “marketing” and “virtual reality” have been in the same sentence (a year and a half, really).

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Adobe To Launch AR Features ‘As Fast As We Can,’ Exec Says

VRScout

Between 360 video, virtual reality, and augmented reality, I think augmented reality has much bigger opportunities,” Asher said. Adobe also debuted Project Dali last year , a VR painting app built in the vein of Google Tilt Brush. Image/Video Credit: Adobe .

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