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Expert View: Immersive Technology Investment Boosting Creativity

Tech Trends VR

Such investment will be very much welcomed by the augmented reality (AR) and VR industry, because it is a vote of confidence in the businesses working hard to create more immersive experiences. The investment will primarily focus on virtual reality video games, interactive art shows and augmented reality experiences in tourism.

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Report: Google Acquires Light-field Company Lytro in Employee Hiring Move

Road to VR

Lytro, the company that pivoted to enterprise-focused applications of its light-field technology after leaving its commercial business, is shutting down amidst a reported acquisition by Google. In 2015, the company pivoted and announced Immerge, their massive enterprise-focused light-field camera rig that captured volumetric video.

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The 2017 Lumiere Awards: Google and Dear Angelica Win Big

UploadVR Between Realities podcast

” This year, virtual and augmented reality were well represented throughout the ceremony. Google Earth VR. presented Google Earth VR with the Century Award for VR in service of environmental enrichment. Doug Liman, 30 Ninjas, Condé Nast, Jaunt VR and Samsung won tonight’s Best 360 Series award for Invisible.

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What F8 2017 Means for Mass Market Adoption of Immersive Technologies

VRScout

Now, let’s consider the key takeaways related to AR, VR and 360 ° content and review how they will influence the mass market adoption of those immersive technologies. Augmented Reality. At last year’s F8, the key focus was on Messenger and, to a certain extent, Live video. Impact on Consumers.

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Adobe To Launch AR Features ‘As Fast As We Can,’ Exec Says

VRScout

Between 360 video, virtual reality, and augmented reality, I think augmented reality has much bigger opportunities,” Asher said. Adobe also debuted Project Dali last year , a VR painting app built in the vein of Google Tilt Brush. “It’s not as bulky.

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Re-imagining Advertising with Mixed Reality

ARVR

Augmented and Virtual Reality Use Cases for advertising and marketing that are possible Today! Photo by Kristian Egelund on Unsplash Augmented Reality is the stuff of science fiction! In this piece, I will focus on the advertising and branding use cases of augmented reality technology that are possible today.

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The VRScout Report – The Week in VR Review

VRScout

Also remember: we’re soon going to have a Gear VR controller (it’ll be similar to Google Daydream’s controller, which operates like a laser pointer). Brands have customized Google Cardboards for… well, as long as “marketing” and “virtual reality” have been in the same sentence (a year and a half, really).

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