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AWE USA 2023 Day Three: Eyes on Apple

ARPost

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. ARPost started speculating in 2018 on a 2019 release. Whether an Apple entrance is real this time or not, AWE is bracing itself.

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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Augmented Reality Top 8 of 2018

VRScout

As a researcher and designer working with AR for the past 13 years, here are my picks for the Top 8 of 2018 (in no order of ranking). ARstories) December 20, 2018. The AR exhibition ReBlink was so good it was extended into 2018. ARstories) December 13, 2018. Real or AR and Augmented Human in 2018.

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Spatial Beats: Apple VR, Google Poly & LBVR Hangs On

AR Insider

How many XR headsets is Apple working on, and when can we get our hands one them? We are waiting and hoping and praying a white knight swoops in to rescue Poly like Microsoft rescued AltspaceVR in the VR winter of 2018. Apple headset to be a pricey, niche VR precursor to eventual AR headset. W elcome back to Spatial Beats.

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Why is Apple Buying NextVR?

AR Insider

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. NextVR failed to close a Series C investment in late 2018, leading to layoffs of 40% of their staff in January 2019. by Devon Copley.

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The XR Week Peek (2022.06.27): Meta shows its R&D prototypes, Apple shows nothing as usual, and much more!

The Ghost Howls

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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A New Leak May Reveal Information About The First Game For Apple’s Rumored VR/AR Device

VRScout

A new report shows a customized HTC Vive Focus controller and “crosswalk bowling game” Back in 2018, rumors began circulating that Apple was in development of a hybrid VR/AR headset. Weird I guess HTC are assisting Apple with AR tech? Is that a customized HTC Vive Focus controller? Feature Image Credit: MacRumors.

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