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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Apple Joins the Impending Avatar Wars With Memoji

Road to VR

At Worldwide Developer Conference today, Apple announced a new avatar system, dubbed ‘Memoji’, the company’s next step into the world of iPhone X animated emojis mapped to a user’s facial movements. Move over Samsung AR Emoji , because Apple looks to have gotten the cutesy Pixar-vibe down pat.

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Report: Apple Could Release an AR Headset as Early as 2020

Road to VR

With the release of iOS 11, hundreds of millions of Apple devices gained the ability to perform basic augmented reality functions, albeit viewed through the screens of iPhones and iPads. Apple doesn’t plan to sell the headset though, and will likely only use it for testing purposes.

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All the most important AR and VR news from the GDC 2018

The Ghost Howls

As with every big event, I’m writing a post to try to summarize the most important news that have come out from the GDC 2018 … so that if you have lost something, you just need to read this post to get in par with the rest of the world. — Benjamin Lang (@benz145) March 23, 2018. So, are you ready? Let’s start!

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The Curious Case of Kura Technologies

ARVR

At the moment, Kura Technologies is the clear frontrunner of being the most intriguing brain-teaser in the group. The Korean company LetinAR has publicly demonstrated glasses based on this technology as early as 2018, (thought with far more modest specifications), and there are plenty of academic papers that discuss the technology.

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My predictions for augmented reality in 2019

The Ghost Howls

Jokes apart, what has happened in AR in 2018… and what can you expect to happen in 2019? Augmented Reality in 2018. More or less AR in 2018 has gone as I predicted in 2017. Apple glasses. Concept of a future AR glass by Apple (Image by iDropNews). Leap Motion. But I don’t expect any launch.

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.