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Vision Pro Has Apps and Quest Has Games, What Can Samsung Bring to XR to Compete?

Road to VR

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. That’s a patently Apple recipe though that Samsung may not be able to easily replicate. The question is: what can Samsung bring to the table that Apple and Meta can’t?

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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Samsung can be the first partner also on this line of products. More info Is Apple working on the Vision Pro since 2007?

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Meta Wants to Beat Google at its Own Game with Horizon OS

Road to VR

Apple vs. Microsoft. Apple vs. Google. Lenovo Mirage Solo from 2018 | Photo by Road to VR There is a possible redemption arc in the making, although it’s anyone’s guess if Google can use it to leverage Android to serve XR as broadly as Meta aims to do with Horizon OS, which is a modified version of Android in itself.

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Snapdragon XR2+ Gen 2 Is A Higher End Chip For The Samsung-Google Headset & More

Upload VR

It's a more premium option for higher-priced headsets, including those designed to take on Apple Vision Pro. Qualcomm indicated that XR2+ Gen 2 will power Immersed's Visor , Samsung's upcoming Google-powered headset , a yet-to-be-announced new HTC Vive headset, a YVR headset in China, and a fifth headset from a currently undisclosed company.

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Google Launches TensorFlow 3D Using LiDAR & Depth Sensors for Advanced AR Experiences

Next Reality AR

After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.

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Samsung's Android-Powered Headset Could Be Revealed 'Later This Year'

Upload VR

During its I/O 2023 conference, Google said it will share more about its 'Android collaboration' with Samsung on 'immersive XR' later this year. Our partnership on WearOS with Samsung has been amazing, and I'm excited about our new Android collaboration on immersive XR. Samsung had a somewhat more successful history in VR.

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