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Vision Pro Has Apps and Quest Has Games, What Can Samsung Bring to XR to Compete?

Road to VR

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. That’s a patently Apple recipe though that Samsung may not be able to easily replicate. The question is: what can Samsung bring to the table that Apple and Meta can’t?

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Meta’s Former Head of VR: Oculus Go Was His “biggest product failure” & Why it Matters for Vision Pro

Road to VR

Hugo Barra, Meta’s former Head of VR, offered some unique insight into the XR industry recently with an extensive blogpost that centers around Apple Vision Pro. Barra warns that, like the company’s first standalone headset Oculus Go, the novelty around casual content consumption will probably fade fairly quickly.

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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Snapdragon XR2+ Gen 2 Is A Higher End Chip For The Samsung-Google Headset & More

Upload VR

It's a more premium option for higher-priced headsets, including those designed to take on Apple Vision Pro. Qualcomm indicated that XR2+ Gen 2 will power Immersed's Visor , Samsung's upcoming Google-powered headset , a yet-to-be-announced new HTC Vive headset, a YVR headset in China, and a fifth headset from a currently undisclosed company.

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Samsung's Android-Powered Headset Could Be Revealed 'Later This Year'

Upload VR

During its I/O 2023 conference, Google said it will share more about its 'Android collaboration' with Samsung on 'immersive XR' later this year. Our partnership on WearOS with Samsung has been amazing, and I'm excited about our new Android collaboration on immersive XR. Samsung had a somewhat more successful history in VR.

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Samsung Leaks MR Headset Specifications

XR Today - Mixed Reality tag

This week, reports emerged claiming that Chinese news publication Gyro Technology leaked the design specifications of Samsung’s upcoming MR headset. According to the leaks, Samsung’s MR device will cost roughly between $1000-$2000. Samsung’s Q2 net profits fell by 84.5 percent from last year to $1.4

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Apple Joins the Impending Avatar Wars With Memoji

Road to VR

At Worldwide Developer Conference today, Apple announced a new avatar system, dubbed ‘Memoji’, the company’s next step into the world of iPhone X animated emojis mapped to a user’s facial movements. Move over Samsung AR Emoji , because Apple looks to have gotten the cutesy Pixar-vibe down pat.

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