Road to VR

MAY 2, 2017

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate.

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XR Today - Mixed Reality tag

JULY 17, 2023

Siemens has begun launching its massive investment strategy for the industrial metaverse, it was revealed last week. According to a press release, the technology and infrastructure firm wants the facility to become “the nucleus of global technology activities for the industrial metaverse.” The story continues!

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VRScout

NOVEMBER 17, 2019

Learn the ins-and-outs of Unity development and have your project reviewed by Oculus experts. From the initial prototyping stages to testing and final submissions, students will be guided through every stage of VR development for Oculus Rift/Rift S and Oculus Quest headsets on the Unity platform. Image Credit: Oculus, Unity.

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Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

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XR Today - Virtual Reality

JANUARY 29, 2024

Virtualware is a global leader in providing VR training solutions for industry, education, and healthcare companies. Today, as we celebrate two decades of pioneering VR, we’re excited to unveil our strategy for the next phase of growth and innovation. ” We want to strengthen VIROO’s presence,” Extremo said.

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XR Today - Mixed Reality tag

JANUARY 18, 2023

Companies such as Siemens and NVIDIA have already begun developing industrial metaverse platforms to monitor factories and facilities remotely. The company’s Tech 2025 strategy aims to streamline its European operations with automation tools to boost demand across the network when needed. Evolved Engineering. Predictive Analysis.

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We want you to make all your VR and AR with Unity,” he said, promising renewed investment in the industry.

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Road to VR

JUNE 12, 2023

Cloudhead Games is one of the most successful and senior VR studios in the industry. Do I understand the strategy to strike a different cord as an XR business owner? Apple could have embraced a dual launch strategy with a rich and proven catalog of best selling VR games, perfectly tuned to onboard a completely new audience to XR.

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ARPost

OCTOBER 25, 2022

The HaptX SDK also features updates including multi-user support and an API to bring in C++ assets in addition to Unity and Unreal Engine that were already supported via plugins. Organizations developing their metaverse strategy now have a solution for touch feedback so effective, their jobs can depend on it.”. The Evolution of HaptX.

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Everything VR & AR

NOVEMBER 9, 2023

Tom leads product strategy and development of Niantic’s Lightship Unity SDK (ARDK), WebAR platform (8th Wall), and AR Ads. This week the VRARA podcast team welcomes back Tom Emrich. Tom is Director of Product, AR Platforms at Niantic.

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XR Today - Virtual Reality

OCTOBER 5, 2022

Extended Reality has taken the world by storm, influencing workflows throughout virtually every industry. Meta recently announced the arrival of a popular architectural tool “ Unity Reflect ” in the Meta Quest environment for 2022. In the AEC environment, XR solutions are quickly becoming a critical part of the modern workflow.

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XR Today - Virtual Reality

JUNE 20, 2022

Advertising has always been a rapidly changing and dynamic industry. Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. Arksen, Varjo and Unity.

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Peter Graham

NOVEMBER 13, 2019

While it might seem daunting, Oculus and Unity want to make that process a little easier. Now you can’t just go in cold having never even looked at Unity (a game engine by the way). If you don’t then Unity suggests some introductory courses first, such as an intro to Unity course and an intro to VR tutorial.

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XR Today - Augmented Reality tag

FEBRUARY 27, 2024

This week, at the Mobile World Congress in Barcelona, Spain, Taqtile, a leader in AR instructional solutions, is showcasing its now deepened support of Microsoft services to boost the usability of its immersive solution in demanding industrial environments. The company intends to prepare for an increasing number of OpenXR devices in 2024.

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XR Today - Mixed Reality tag

OCTOBER 11, 2023

John Riccitiello, President, Chief Executive Officer, and Chairman, Unity Technologies , has immediately stepped down from his position at the firm. The executive decided to resign from his post after the ongoing debacle with Unity’s pricing structure change last month.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year. That’s a very good thing.

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ARPost

JULY 23, 2021

XR Events in 2021 – Celebrating the Industry that Made Lockdown Bearable. This year will be special for the XR industry. The event is an opportunity to explore the latest developments and trends in the XR industry, meet other professionals and negotiate B2B deals. AWE USA 2021. When: November 9 – November 11.

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VRScout

JUNE 5, 2017

” SteamVR will also be joined on Mac systems by the Unreal and Unity video game engines, all tying directly into today’s newly announced Metal 2 video-processing API. Also continuing the theme of VR support for Mac, Industrial Light and Magic staffers demonstrated the first-ever native HTC Vive demo on a Mac system.

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AR Insider

NOVEMBER 24, 2020

A R continues to evolve and take shape as an industry. Prominent sectors include industrial AR , social , gaming , and shopping. These campaign strategies include AR-based games; experiences that link to a product page; experiences that drive high “dwell-times”; or other indicators of consumer engagement. billion by 2024.

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XR Today - Virtual Reality

OCTOBER 26, 2022

Clients can leverage the G1 device for enterprises and industrial use cases such as training, remote guidance, and collaboration. The G1 device comes with a rich software development kit (SDK), enabling clients to integrate the HaptX brand of realistic feedback into custom immersive applications using Unreal Engine and Unity.

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XR Today - Virtual Reality

MARCH 20, 2023

Around the world, technologies in the extended reality landscape have gained increasing attention from virtually every industry. Many product development and design teams in the automotive, engineering, and construction industries are all beginning to experiment with VR design using the latest software and tools.

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XR Today - Mixed Reality tag

DECEMBER 12, 2022

EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”

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XR Today - Virtual Reality

NOVEMBER 14, 2023

The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO. The rare and noteworthy aspect of this commitment lies in its five-year duration, a duration not commonly observed in the industry.

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XR Today - Virtual Reality

NOVEMBER 14, 2022

Increasingly, business leaders from across virtually every industry are discovering the value of XR for training, collaboration, ideation, and development. Companies can use engines from companies like Unity to recreate digital “twins” of products, buildings, and other items, combined with information from various data sources.

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The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. NVIDIA and Siemens partnered for the “Industrial Metaverse”. Image by Unity Technologies).

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XR Today - Mixed Reality tag

MAY 9, 2023

NVIDIA One of the best-known companies in the graphics landscape, NVIDIA has been heavily investing in its metaverse and XR content creation strategy. Croquet (and Unity) Unity, as one of the go-to platforms for content creation in the immersive world, is constantly investing in new ways to support and educate developers.

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Upload VR

JANUARY 5, 2024

pic.twitter.com/VChjKnB4k3 — Archiact | The VR Adventure Guides (@ArchiactVR) January 4, 2024 To call it a rough time for the wider games industry would be an understatement. That's before getting into Meta's 20k layoffs , engine maker Unity and Pico's recent restructuring. If you are hiring, please reach out.

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XR Today - Mixed Reality tag

JUNE 7, 2022

Tony Parisi, a world-renowned investor, inventor, businessman, and author , will serve as an advisor for the fund’s strategy as it backs firms in the creative industry amid the rise of the Metaverse. We’re just at the beginning of a long period of disruption in music and other creative industries.

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AR Insider

APRIL 12, 2021

Apple believes this lawsuit is Epic’s “project liberty” media strategy, despite Epic’s claim regarding the App Store raising prices due to Apple’s share of profit. The combined solution will support multiple industries such as manufacturing, insurance, and consumer electronics. The trial begins next month in California.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014.

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XR Today - Mixed Reality tag

JULY 27, 2023

In our conversation, we discuss the massive potential of VR training for learners , the need for training solutions for heavy, high-risk industries such as mining, and Immerse’s expansive catalogue of digital assets. Also, some hire their own Unity or Unreal Engine developers or licenced out those software developer kits (SDKs).

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Digitalnauts

MARCH 23, 2022

SXSW 2022 CHAT WITH CHARLES SEGUIN: THE XR INDUSTRY, FIRST IMPRESSIONS AND EMERGING TECH. Charles Seguin, Co-Founder and CEO at Digitalnauts, answers a few questions on the representation of the XR industry at SXSW 2022 and gives us his top tips. TELL US ABOUT HOW THE OPPORTUNITY CAME ABOUT FOR DIGITALNAUTS TO GO TO SXSW.

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XR Today - Augmented Reality tag

OCTOBER 27, 2023

The incoming CEO is a veteran professional in operations, strategy, and marketing, and has a long track record of executing “transformational growth strategies in enterprise and industrial technologies,” Magic Leap noted. This is critical for facilitating interoperability and open standards for the enterprise.

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ARPost

JUNE 2, 2023

A new maps SDK compatible with Unity is also coming to 8th Wall. ” Big Picture Panel Discussions One of the things that really makes AWE special is its ability to bring together the industry’s big thinkers. .” The talk included further affirmations that, contrary to some media pieces, XR as an industry is thriving.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Googles solutions allow developers to quickly optimize their augmented reality experiences for android devices, with a convenient Software Development Kit (SDK). Unity Software company, Unity, provides developers and innovators in the creative world with tools capable of building a wide variety of different ads and marketing campaigns.

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AR Insider

JULY 10, 2020

And what’s interesting is it’s expected to stay there; because once consumers are comfortable making purchases from home, they don’t want to give up that convenience — particularly for industries like furniture apparel, shoes and toys.” ” Cohesive 3D Strategy. Its network reaches 1.7

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. Going forward, we’re likely to see the company investing even more in the XR space, as headsets become more affordable, and development strategies grow.

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