The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014.

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China Industry Government AR 318

XR Today - Mixed Reality tag

DECEMBER 12, 2022

EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”

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Trends Strategy Miami Industry 99

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. HTC releases its “metaverse phone”. NVIDIA and Siemens partnered for the “Industrial Metaverse”.

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Machine Learning Eye Tracking Unity Hardware 382

AR Insider

APRIL 12, 2021

Apple believes this lawsuit is Epic’s “project liberty” media strategy, despite Epic’s claim regarding the App Store raising prices due to Apple’s share of profit. The combined solution will support multiple industries such as manufacturing, insurance, and consumer electronics. The trial begins next month in California.

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Apple Haptic Eye Tracking California 221

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. Going forward, we’re likely to see the company investing even more in the XR space, as headsets become more affordable, and development strategies grow.

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Entertainment Augmented Reality Virtual Reality Unity 111

XR Today - VR Headsets tag

OCTOBER 31, 2023

Opening the event, Ori Inbar, the Co-Founder of AWE and Super Ventures , said the event aims to “celebrate and accelerate” the industry. AWE 2023 achieved this by inviting an esteemed lineup of XR firms, thought leaders, and end users, uniting the immersive technology industry at the event’s Vienna, Austria location.

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Training Industry Strategy AR 98

Road to VR

JULY 29, 2019

The standard has been in development since April 2017 and is presently supported by virtually every major hardware, platform, and engine company in the VR industry, including key AR players like Magic Leap. OpenXR 1.0 is now available on GitHub. Oculus has committed to bringing OpenXR runtime support to both Rift and Quest later this year.

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Microsoft Oculus Groups Magic Leap 229

Digitalnauts

MARCH 23, 2022

SXSW 2022 CHAT WITH CHARLES SEGUIN: THE XR INDUSTRY, FIRST IMPRESSIONS AND EMERGING TECH. Charles Seguin, Co-Founder and CEO at Digitalnauts, answers a few questions on the representation of the XR industry at SXSW 2022 and gives us his top tips. The Sick Rose” a 360 stop motion movie from HTC (best 360 video experience).

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Industry 360 Video Tips Examples 52

XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

Nathan Pettyjohn, Founder and CEO of the Immerse Growth Network and Founder and President of the VR/AR Association (VRARA) , discussed with XR Today the Immerse Global Summit 2022 Europe , an industry-leading event set to take place in Madeira Island, Portugal, which will allow tech firms to showcase their efforts to reach such a milestone.

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Europe Portugal Magic Leap Conference 94

The Ghost Howls

JANUARY 27, 2020

It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. Unity changes how it handles XR Plugins. More info (Announcement by Unity Technologies) More info (Comment by Upload VR).

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Samsung Survey Unity Oculus 419

UploadVR Between Realities podcast

DECEMBER 29, 2016

The HTC Vive should not exist. For a troubled company that’s spent much of the past few years making losses instead of profits, the niche and expensive VR market is the last place HTC is going to make a quick buck. And yet here we are, with the smartphone maker and Valve seemingly in it for the long haul. Expected Expense.

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HTC China Asia Oculus 224

XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88

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Real Estate AR Magic Leap Immersion 54

VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.

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Augmented Reality HTC Google Seattle 150

UploadVR Between Realities podcast

NOVEMBER 5, 2016

Matt Wilburn, the company’s chief operating officer, said in an exclusive interview with GamesBeat that Morph 3D has created the Ready Room, a VR space where you can customize your own VR character using an HTC Vive VR headset. I tried out the demo of the Ready Room using an HTC Vive. We don’t see one Metaverse or one virtual world.

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San Francisco Virtual World Virtual Reality Industry 100

VRWorld

JULY 12, 2017

There’s no doubt that the announcements made on this conference might be the clearest direction where VR/MR/AR are heading as an industry, as it will happen after Microsoft Windows 10 Mixed Reality launches, as well as seeing the first sales results of next generation Oculus Rift headset. Ted Schilowitz, Futurist, 20th Century Fox.

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Conference San Francisco Virtual Reality Tourism 49

The Ghost Howls

AUGUST 24, 2020

A comment from HTC , just saying that it was up to compete with Oculus has had on Twitter something like 12K likes , and I think that HTC’s social media manager had never seen that number in his whole life. The entire community is rioting , and many important people in the industry have also poured gasoline on the fire.

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Unreal Apple Government Data 427

The Ghost Howls

APRIL 12, 2021

This week has been pretty crazy: It all started with Facebook approving my silly The Unity Cube application (an application with just a cube) on App Lab. Image by HTC Vive). HTC is teasing a new headset. HTC is teasing a new piece of hardware again, and this time most probably it will be a VR headset. Not much, honestly.

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HTC Google Razer Oculus 449

XR for Business Podcast

NOVEMBER 10, 2020

And today we're going to be learning how Holo-Light is redefining engineering across automotive, manufacturing, chemical, and myriad other industries using XR technologies. There we thought about how can we make things easier or better in matters of industry and engineering, because also our background was a little bit in engineering.

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Study Industry Technology Data 78

XR for Business Podcast

NOVEMBER 10, 2020

And today we're going to be learning how Holo-Light is redefining engineering across automotive, manufacturing, chemical, and myriad other industries using XR technologies. There we thought about how can we make things easier or better in matters of industry and engineering, because also our background was a little bit in engineering.

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Study Industry Technology Data 78

The Ghost Howls

MARCH 26, 2018

HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.

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AR Magic Leap Oculus Virtual Reality 164

XR Today - Augmented Reality tag

OCTOBER 19, 2022

It’s fair to say the construction (AEC) industry represents perhaps one of the most significant markets for XR technology. Today, we’re looking a little more closely at the benefits of XR in the construction industry, by exploring some of the most innovative case studies published by market-leading vendors. HTC VIVE and CannonDesign.

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Construction Magic Leap Virtual Reality Microsoft 92

VRWorld

JUNE 7, 2016

In our team, we now love the (HTC) Vive and we’re certain Oculus will catch up. We have a twofold strategy to broaden out our offering within each sport. TH: Front end engine; we worked with both Unity and Unreal Engine on different experiences. It doesn’t matter if you have HTC Vive or an Oculus Rift.

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San Francisco Virtual Reality Data Unreal 40

XR for Business Podcast

DECEMBER 18, 2019

When you’ve been a journalist on the XR technology beat for 20 years, like VentureBeat’s lead writer Dean Takahashi has, you develop a hunch or two about the direction the industry might go. What are your thoughts around timing of this industry? Alan picks Dean’s brain for a few such scoops. It was really incredible.

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Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

When you’ve been a journalist on the XR technology beat for 20 years, like VentureBeat’s lead writer Dean Takahashi has, you develop a hunch or two about the direction the industry might go. What are your thoughts around timing of this industry? Alan picks Dean’s brain for a few such scoops. It was really incredible.

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Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

When you've been a journalist on the XR technology beat for 20 years, like VentureBeat's lead writer Dean Takahashi has, you develop a hunch or two about the direction the industry might go. Alan: I did a presentation last week and there one of the slides I put up shows the growth of the whole XR industry, and consumer was leading the way.

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Training San Jose Oculus AR 60

XR for Business Podcast

DECEMBER 18, 2019

When you’ve been a journalist on the XR technology beat for 20 years, like VentureBeat’s lead writer Dean Takahashi has, you develop a hunch or two about the direction the industry might go. What are your thoughts around timing of this industry? Alan picks Dean’s brain for a few such scoops. It was really incredible.

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Training San Jose Oculus AR 60

The Ghost Howls

OCTOBER 2, 2023

And this isn’t beneficial just for Meta, but for all our industry. I think Meta hopes to reinvigorate the sales with the new headset… let’s see if this strategy is going to pay off. In fact, the comments to this podcast on Twitter and YouTube have all been enthusiastic, and some commenters became believers in Meta’s vision.

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Las Vegas Amazon Controllers Gaming 371

The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. This really looks like a strategy to push the VR gaming ecosystem to the next level. I don’t know if it is the plan, but for sure it is a possibility.

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Gaming Czech Republic Microsoft AR 40

The Ghost Howls

JANUARY 22, 2021

Even the HoloLens 2 , considered the top glasses in the industry, have optics that have been completely destroyed by the expert Karl Guttag. They are the perfect device for the industry, and there also are ruggedized versions for employees that have to work in dangerous environments. They are much more affordable than a HoloLens 2.

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Augmented Reality Magic Leap AR Apple 480

XR Today - Mixed Reality tag

DECEMBER 14, 2022

Hosted by the Summit’s President and Founder Nathan Pettyjohn, Virtual and Augmented Reality Association’s (VRARA) Kris Kolo, and many others from the IGS and VRARA teams, the organisation’s latest iteration rallied some of the tech industry’s most prized companies, thought leaders, and experts. Oberon Technologies.

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Miami Industry Training Technology 84

The Ghost Howls

JUNE 24, 2021

Thanks to HTC that has kindly provided me a loaner device, I have been able to test in the last days the Vive Focus 3 Business Edition. The latest standalone headset from HTC was announced a month ago, and it generated a lot of buzz in the community for its premium features associated with a high price. Are you ready? (PS

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HTC Controllers China Oculus 448

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. I mean, really, any industry. Alan: What do you think are the low-hanging fruit for industries in this type of technology?

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Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. I mean, really, any industry. Alan: What do you think are the low-hanging fruit for industries in this type of technology?

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

DECEMBER 29, 2020

And I want to just say to all of you, thank you for the effort and the work you've put into the XR industry. And on behalf of everybody in this industry, we're here for you. Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021.

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Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

And I want to just say to all of you, thank you for the effort and the work you've put into the XR industry. And on behalf of everybody in this industry, we're here for you. Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021.

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Machine Learning Education Apple Technology 78

The Ghost Howls

JANUARY 14, 2020

Last year we had nReal showing us that AR can be trendy, and HTC making us dream with the Vive Cosmos. Yes, the biggest companies were not there with a booth (Oculus will probably target the OC6, HTC the VEC, etc…), but it is the first time that I read the XR news from CES and I dont’ remain surprised.

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AR Eye Tracking Machine Learning Controllers 267

XR for Business Podcast

JULY 12, 2019

Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. Alan: Today’s guest is Barry Hoffman from ZeroLight. Alan: Yeah? How was it?

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Automotive Magic Leap Course Industry 78