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VIEW Conference 2018 will host amazing XR talks and workshops

The Ghost Howls

It is a very high-quality event, with keynotes, workshops, and talks held by people of top-notch importance (Award winners, people from Ubisoft, EA, Netflix, Pixar, and various other major companies). Google Spotlight Stories has always created very interesting immersive content, like the first VR doodle. More details. More details.

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Why are businesses looking to use XR more in their business strategies?

Digitalnauts

WHY ARE BUSINESSES LOOKING TO USE XR MORE IN THEIR BUSINESS STRATEGIES? Corporations and bigger names are not afraid of XR, are using it and integrating into a bigger business strategy. We see it everywhere, every day on the news there seems to be a big organisation that announces their XR or immersive strategy.

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Exclusive: First-Ever Impact Reality Summit Announces 2020 Lineup

VRScout

Some of the biggest names in social impact will be in attendance, including: Participant Media, Conservation International, the Rainforest Alliance, Connect for Climate/World Bank, and the Milken Institute, as well as tech companies like Google, Microsoft, and Oculus. Community programming and workshops are essential to this project.”

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Google’s ‘Expeditions’ Initiative is Leading Innovation in the Future of Immersive Education

Road to VR

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

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Franklin Institute Transforms Museum Experience With VR

VRScout

The Institute embarked on its transformative digital strategy in 2015 with the hiring of Chief Digital Officer Susan Poulton and the formation of a dedicated digital innovation team. “I am excited by the enormous potential museums have to be a catalyst for bringing emerging technologies to the public,” Poulton said.

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Expert View: Immersive Technology Investment Boosting Creativity

Tech Trends VR

Research from Google found that 360° video contributes to a 5X higher click-through rate, as well as more repeat views compared to standard video when used in advertising campaigns. The UK attracts great talent and has a strong culture of entrepreneurship Click To Tweet. It’s already being used successfully by brands and agencies.

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Report: Magical Leap Sees Sluggish Sales Numbers Amidst Latest Funding Round

Road to VR

Pichai is said to have left due to “the demands of his schedule,” replaced by Google Maps VP Jennifer Fitzpatrick, while Jacobs was ousted from Qualcomm for his attempt to take the company private. SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1.