XR Today - Mixed Reality tag

JUNE 14, 2023

The European Commission has hit Google with fresh accusations of violating its antitrust laws, citing favouritism for the latter’s own advert services over rival firms. According to the Commission’s statement , Google abused its position over the last nine years by offering better treatment to its AdX exchange.

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AR Insider

SEPTEMBER 11, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, narrative analysis and top takeaways. AR will influence commerce through brands’ and retailers’ self-distributed apps for eCommerce and in-aisle retail experiences.

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XR Today - Augmented Reality tag

SEPTEMBER 19, 2023

The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector. Google previously debuted its own multisearch tool via its Google Lens platform, with Lens initially debuting in October 2017. The company also launched the multisearch tool last year.

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AR Insider

AUGUST 7, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, narrative analysis and top takeaways. This was the topic of a recent research presentation by ARtillery Intelligence, which we’re featuring in this week’s XR Talks (video & takeaways below).

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ARVR

DECEMBER 13, 2021

Google has begun to innovate in this area as a new feature of its Live View AR navigation. When Apple launched ARkit in 2007, several concept videos emerged on YouTube showing AR’s potential to guide customers through airports and shopping malls. One of those videos showed a first-person perspective of a grocery store experience.

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AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. We’re featuring the video and takeaways for this week’s XR Talks, starting in Part I with an analyst presentation from AR Insder’s own Mike Boland.

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AR Insider

AUGUST 28, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, narrative analysis and top takeaways. One historical parallel is the mighty Google. In fact, Google is a natural candidate to build this “Internet of Places.” Internet of Places.

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Mashable VR

APRIL 26, 2022

TL;DR: The 2022 All-In-One Google Ads and Productivity Training Bundle is on sale for £22.96, saving you 98% on list price. The Google suite puts endless organisational tools at your fingertips, but if you work alone or are just starting a business, who's going to teach you how to operate and take advantage of these tools?

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Mashable VR

APRIL 19, 2022

TL;DR: As of April 19, The 2022 All-In-One Google Ads & Productivity Training Bundle is on sale for $29.99 (and it's worth $1,800). The Google suite puts endless organizational tools at your fingertips, but if you work alone or are just starting a business, who's going to teach you how to operate and take advantage of these tools?

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AR Insider

JANUARY 19, 2021

YouTube has leaned into this, offering AR try-ons that are launched from how-to videos about applying lipstick. Sponsored by cosmetics giant MAC, a call to action was offered during these videos to activate the front-facing camera and virtually try on various shades. And the result? YouTube reported a 30 percent AR activation rate.

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. AR in Retail and Shopping . Some retail industry companies like American Apparel, Kohls, Sephora, etc. The concept of augmented reality is no longer new.

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VRScout

AUGUST 15, 2022

The app has already attracted the attention of one of the biggest retailers of art and craft supplies. I would also recommend checking out Cupixel’s YouTube page for some great how-to videos. The Cupixel app is available on Google Play and the Apple App Store for $12.99/month. Image Credit: Cupixel.

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AR Insider

JULY 22, 2020

As we discussed with M7 innovations, this can play out through AR lenses that contextualize products in retail and QSR settings. For example, Google wants to build an Internet of places — revealed through Google Lens — by indexing the physical world just like it indexed the web. But the evidence is stacking up.

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ARPost

FEBRUARY 24, 2020

This was certainly the case of Google Glass back in 2012. Many argued that Google Glass was too expensive and sought to meet a non-existing need. Snap also recently launched its Spectacles 3 glasses, which allow users to take photos and videos of their surroundings and later add AR effects within the Snapchat app. Guest Post.

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Road to VR

AUGUST 31, 2016

Google, who has now has several major VR initiatives underway, notes major gains in interest in virtual reality and 360 degree video capture and sharing. Google was one of the earliest major companies to jump into the modern virtual reality space, announcing their now well known Cardboard project back in June of 2014.

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VRScout

AUGUST 12, 2020

Available now for pre-order, the Nreal Light AR smart glasses connect with compatible Android smartphones to bring your favorite apps, such as Instagram, Twitter, YouTube, and Google Chrome, to life in augmented reality. According to Nreal, users will have access to hundreds of apps upon the headsets launch on August 21st.

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AR Insider

JULY 24, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, narrative analysis and top takeaways. AR will influence commerce through brands’ and retailers’ self-distributed apps for eCommerce and in-aisle retail experiences. Here Today.

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Retail AR Amazon Education 275

ARVR

MARCH 16, 2023

Paraphrasing, he said that advertising on Facebook is like advertising at a party… while advertising on Google is like advertising at a store. Google has natural advantages with both. But Google isn’t alone… a handful of other players enjoy high user intent. Henry Blodget once said something that stuck with me.

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AR Insider

JULY 9, 2021

This was amplified in the Covid era as it brought back some of the product essence and dimension that was lost in retail lockdowns. Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. We’ll pause there and cue the video below for the full panel discussion… . visual search ).

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AR Insider

JULY 10, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, narrative analysis and top takeaways. As she examined in her recent VR/AR Summit talk (video below), this is a strong signal for the long-term growth of eCommerce. ” Cohesive 3D Strategy.

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ARPost

JULY 13, 2022

If you’ve played any video games at all – particularly open-world RPGs – you know that getting NPCs right can be hard. Gelfenbeyn was a co-founder of API.AI, which was purchased by Google and now exists as Dialogflow. So, if we’re going to have a metaverse for games, shopping, business, etc., we need something better.

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Road to VR

JUNE 28, 2021

Rendering immersive XR experiences in the cloud, compressing the video and audio streams, and serving that up to VR and AR devices for interactive experiences over 5G and WiFi networks—all at a low enough latency to make it feel like you’re tethered to powerful PC—is no small feat. ” The post NVIDIA CloudXR 3.0

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Latency AR Industry Retail 294

VRScout

DECEMBER 11, 2016

The post Google Debuts VR Tour of New York’s Famous Festive Store Windows appeared first on VRScout. Don’t have a headset? No worries! You can use your computer, phone or tablet to click and drag your way through all the displays in 2D for a slightly less-immersive tour.

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AR Insider

SEPTEMBER 9, 2020

But with AR, dwell times are 75 seconds (4x that of mobile video). trillion) of the overall retail market — and expected to reach 22 percent by 2023 — brands know they need to create standout digital shopping experiences. A R marketing campaigns are more likely than traditional formats to convert browsers to buyers.

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VRScout

NOVEMBER 10, 2016

Unveiled at a press event last month, Google’s Daydream View headset is now on sale from retailers like Best Buy, Verizon, and Google’s own store. Like the Google Cardboard and Gear VR, Daydream View is powered by your phone (in this case a Google Pixel or Pixel XL device).

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ARPost

JULY 20, 2020

Back in 2014, Pepsi went viral with its bus stop AR campaign, with the video alone gathering over 8 million views on YouTube. Source: YouTube video screenshot. Another good example is Google’s AR animals. The secret to the campaign’s success was accessibility. No app download necessary. Source: Zappar.

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VRScout

OCTOBER 17, 2017

Just pop this thing on your head and you can use virtual reality to escape the real reality of your flight,” the narrator of the KLM Flight Upgrader video says. Imagine exploring luxury grocery stores or retail spaces virtually from more commonplace stores. The KLM cardboard headsets are also available at the KLM website.

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VRScout

NOVEMBER 12, 2017

As someone who’s terrified of heights I felt butterflies even watching the video for the experience that adidas TERREX—the company’s outdoor brand—recently launched in China. The project team also partnered with Google to repurpose an 8k resolution stereoscopic rig—called Google Jump—to film the expansive landscape in detailed 360 degrees.

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AR Insider

JUNE 21, 2021

Let’s dive in… E3, the big trade event for the video game industry, concluded this week. Hopefully not like the Slaughterbots in the infamous video above. Killed By Google : A web site listing all the initiatives Google has thrown overboard, including Tilt Brush, Daydream, and many other XR applications.

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ARPost

MAY 27, 2022

If you’re not familiar, EcoCart works with online retailers to give consumers the option to donate extra money with their purchase that is then used to support projects that offset carbon emissions. Many of them are 360 videos on YouTube that can be experienced on other headsets or even on 2D screens. Cycling the World With VZfit.

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ARVR

MAY 11, 2022

It’s also the topic of the latest ARtillery Briefs episode, with video and takeaways below. For example, Google click value is greater when local intent is signaled by the searcher, such as a “near me” or geographic modifiers like a zip code in the search query. Moves & Motivations Of course, Google isn’t alone.

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ARVR

OCTOBER 8, 2021

And this value has been elevated during a pandemic, as AR brings back some of the product dimension and tactile detail that’s been taken away from consumers during retail lockdowns. In fact, these are reasons that Google is so keen on visual search. Beyond sheer numbers, this growth validates Google Lens’ broadening capability.

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VRScout

JUNE 20, 2016

Some of River Studio’s work we have covered in the past have included the traveling VR exhibition for Björk and Birchbox Man’s inclusion of a Google Cardboard headset, along with four 90-second video clips, in the subscription-based beauty retail delivery box.

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AR Insider

JUNE 12, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, narrative analysis and top takeaways. And it’s this week’s featured XR talk (video below). Make it plain spoken like Snapchat, Pokémon Go and Google all have done. AR Champions.

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AR Insider

MAY 28, 2021

So to cover all of those unsung moments, we poured back over the Partner Summit Keynote and are featuring the summary and embedded video for this week’s XR Talks. Eyewear retailer Clearly saw a 46 percent lift in page views from its lens, and American Eagle boosted sales by $2 million. Snap Unveils AR Glasses. Not Hot Dog .

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The AR Show

FEBRUARY 28, 2023

David Jiang is the CEO and founder of VITURE, a company creating a smartglasses solution for video gaming and streaming content. David joined Google in the early years of their work on Google Glass and went on to become the Chief Designer and Head of AR for AI company, Rokid.

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ARPost

NOVEMBER 3, 2020

It’s been pivotal in aiding remote experts during COVID-19, for example, allowing them to view the physical world in video and annotate objects during video calls. Google maps) and markerless AR, allowing estate agents to advertise properties in a unique way. But it’s post COVID when AR is expected to really take off.

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