Intel acquires Voke VR as it moves into immersive sports.
NOVEMBER 4, 2016
Intel acquires Voke VR as it moves into immersive sports tech Intel has made another acquisition to build out its virtual reality strategy and business: the chip giant has acquired a startup called VOKE, which specializes in immersive sports video experiences, and counted both Intel and the Sacramento Kings among its investors. Financial terms of the deal are not being disclosed but Intel tells me that it is acquiring VOKE’s technology, talent and existing business, which included broadcasting NBA games in the U.S. and Kabaddi tournaments in India. Voke will become a part of a new division called Intel Sports Group, the company tells me. The core of VOKE’s business is a product it markets as TrueVR, which is based around a special stereoscopic camera that is used to record experiences, as well as software to then deliver it to various devices. (The camera is pictured above.) In Intel’s view, it’s the special lens and capturing system, along with the fact that the final product can be viewed on a range of devices and through different channels (Internet, broadcast, etc) that is what attracted Intel. “VOKE’s technology lets fans be where the action is without ever leaving their living rooms,” said James Carwana, GM of the Intel Sports Group, in a statement. Notably, the VR experiences can be delivered live, which opens up an interesting market for how VR could be used in a number of real-time, mass market use cases. Read more here. intel voke vr vr virtual reality