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Big XR News from Meta, Google, Unity, T-Mobile, KPMG

XR Today - Virtual Reality

Two separate studies highlighted how XR and Metaverse services could significantly influence sectors such as retail, manufacturing, and eCommerce. Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. This week proved favourable for the Metaverse.

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Metaverse and Investing – Opportunities for Retail Investors Part 2: Software and Infrastructure

ARPost

Snap’s augmented reality filters likely place it as one of the leading companies in the AR industry. Unity (Nasdaq: U) for 3D Modeling and Animation Tools. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers. Snap (Nasdaq: SNAP) for AR Filters. And who could be the actors in this case?

Software 404
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Metaverse To Target 3 Key Destinations, Unity Says

XR Today - Mixed Reality tag

John A Cunningham, Head of Government & Aerospace at Unity. John A Cunningham, Head of Government and Aerospace at Unity Technologies , delivered his keynote speech exploring the concept at the event, which gathered roughly 500 businesses, analysts, media partners, and executives at the sunny destination of Madeira Island, Portugal.

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3 Companies Working on Education In VR and AR

ARPost

Since 2017, we’ve been able to see significant growth in the adoption of AR and VR across different industries. Expeditions Pioneer Program by Google. Education is one of the biggest industries interested in adopting AR and VR. Google helps tackle the latter with its Expeditions Pioneer Program. Source: eMarketer.

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EU Accuses Google of Violating Antitrust Regulations

XR Today - Mixed Reality tag

The European Commission has hit Google with fresh accusations of violating its antitrust laws, citing favouritism for the latter’s own advert services over rival firms. According to the Commission’s statement , Google abused its position over the last nine years by offering better treatment to its AdX exchange.

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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. The four of us are looking at the market through different lenses: industry collaboration, sales, creative, and technology. It’s probably the key reason the industry is continuing this experiment. by Tony Parisi. Here’s why.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

Following the event, several global executives from the immersive tech industry weighed in on the device. Aneesh Kulkarni : Apple’s Vision Pro announcement last week is very likely to be one of the ‘watershed moments’ for the VR and AR industry. Their partnership with Unity will get them there quickly.