XR Today - Augmented Reality tag

MAY 22, 2023

2023: Enter Google ARCore Google’s convenient and easy-to-access ARSDK facilitates the development of WebAR experiences for cross-platform delivery. Google now supports numerous Android smartphones such as Asus, Lenovo, LG, Moto, Motorola, OnePlus, Samsung, Sony, Vivo, Infinix, Tecno, Sharp, and Xiaomi.

Google 100

Google Unity AR Augmented Reality 100

ARPost

JULY 7, 2023

How Unity talks about digital twins – real-time 3D in industry – I think we need to revamp what that means as we go along,” Unity VP of Digital Twins Rory Armes told ARPost. There’s a much younger group coming into the industry […] the way they think and the way they operate is very different,” said Armes.

Unity 307

Unity Data Virtual World Technology 307

XR Today - Mixed Reality tag

JUNE 1, 2023

Industry conversation on the Metaverse and XR has also fuelled discussions across the Augmented World Expo (AWE) USA 2023. Following mainstream media coverage of the Metaverse, stating that it was ‘dead’ and no longer viable, companies and experts across the industry have begun pushing back against the mainstream narrative.

Industry 90

Industry Magic Leap Technology Immersion 90

XR Today - Mixed Reality tag

JUNE 14, 2023

The European Commission has hit Google with fresh accusations of violating its antitrust laws, citing favouritism for the latter’s own advert services over rival firms. According to the Commission’s statement , Google abused its position over the last nine years by offering better treatment to its AdX exchange.

Google 88

Google Ireland Unity United States 88

UploadVR Between Realities podcast

MARCH 1, 2017

Many companies are making waves across the gaming industry at GDC this week and Unity has certainly contributed to a few headlines. update , releasing at the end of this month, is welcoming compatibility for Google Daydream and Cardboard and they’re charging forward with their EditorVR platform as well.

Unity 100

Unity Software AR Industry 100

The Ghost Howls

MARCH 22, 2022

It was even featured on Google News. Image by Google). Google acquires micro-LED startup Raxium. This week Google has performed another strategic move towards the development of its future XR glasses. XR Bootcamp has created an interesting table with the comparison of all the most popular interaction SDKs for VR in Unity.

Tools 298

Tools Google Controllers Virtual Reality 298

XR Today - Virtual Reality

JUNE 9, 2022

In the construction industry, professionals can work together on digital twins of schematics, blueprints, and products in a shared VR world. Unity represents one of the most flexible environments in the XR landscape for companies looking to build their own collaborative experiences from scratch.

Magic Leap 194

Magic Leap Unity Microsoft Tools 194

XR Today - Virtual Reality

JUNE 13, 2022

In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion.

Unity 169

Unity Microsoft Google Apple 169

UploadVR Between Realities podcast

DECEMBER 21, 2016

As CEO of Unity Technologies, John Riccitiello leads one of the most important companies in VR’s future, but he doesn’t expect the industry to see “explosive growth” next year. ” Despite the long-term prediction for mass VR adoption, Unity is making big moves in the industry already.

Unity 100

Unity Industry Technology Google 100

Peter Graham

JANUARY 25, 2020

Videogame engine Unity has supported the XR industry from the early days of virtual reality (VR) through to the current crop of augmented reality (AR) hardware. This week has seen Unity update its XR platform, removing support for some devices whilst reaffirming official functionality for the latest headsets. .

Unity 44

Unity Google Augmented Reality Samsung 44

ARPost

MARCH 3, 2020

Since 2017, we’ve been able to see significant growth in the adoption of AR and VR across different industries. Expeditions Pioneer Program by Google. Education is one of the biggest industries interested in adopting AR and VR. Google helps tackle the latter with its Expeditions Pioneer Program. Source: eMarketer.

Education 268

Education AR Industry Google 268

UploadVR Between Realities podcast

OCTOBER 20, 2016

The very first Vision VR/AR Summit was home to keynote addresses from established leaders in the emerging industries, leaders such as Gabe Newell of SteamVR, Palmer Luckey of Oculus, and Dr. Richard Marks of PlayStation VR. Vision VR/AR Summit Asia will take place in Beijing, China at the NUO Hotel on December 14th and 15th.

Asia 100

Asia Unity Technology AR 100

UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. ” He went on to talk about Facebook’s social VR demo that debuted at Oculus Connect 3 last month, revealing that both it and Oculus’ own Rooms and Parties social software had been made with Unity.

Unity 100

Unity Los Angeles San Francisco Unreal 100

UploadVR Between Realities podcast

MAY 3, 2017

Unity is hoping that, one day, something will do the same for VR. Unity CEO John Riccitiello said as much to UploadVR in an interview at this week’s Vision Summit. Unity may be the company to make it happen. “Somebody is gonna go out and build with Unity the equivalent of LittleBigPlanet,” Riccitiello said.

Unity 117

Unity Virtual World Tools Sony 117

UploadVR Between Realities podcast

JANUARY 19, 2017

Google’s Tilt Brush app is evolving from a new way for artists to create into an important new tool in a developer’s arsenal. Google VR (@googlevr) January 19, 2017. Today, Google is expanding the Toolkit with some vital new features. Tagged with: Editor VR , tilt brush , Tilt Brush Toolkit , unity.

Unity 100

Unity Tools Google Examples 100

XR Today - Mixed Reality tag

JUNE 13, 2023

Following the event, several global executives from the immersive tech industry weighed in on the device. Aneesh Kulkarni : Apple’s Vision Pro announcement last week is very likely to be one of the ‘watershed moments’ for the VR and AR industry. Their partnership with Unity will get them there quickly.

Industry 89

Industry Apple Unity North America 89

UploadVR Between Realities podcast

MARCH 5, 2017

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.

Unreal 100

Unreal Unity San Francisco South Korea 100

TechCrunch VR

DECEMBER 2, 2020

Google is almost running out of AR/VR projects to kill off. The software was designed to serve as a lightweight way to create and view 3D assets that could in turn end up in games and experiences, compared to more art and sculpting-focused VR tools like Google’s Tilt Brush and Facebook’s (now Adobe’s) Medium software.

Google 124

Google Virtual Reality Tools Software 124

Road to VR

JUNE 12, 2020

Valve just took a big step in prepping Steam game developers for the full arrival of OpenXR, the new industry-wide open standard for AR and VR headsets. Developers can now download a beta version that will let them start integrating OpenXR apps into SteamVR. The company has released what it calls “initial support” for the 1.0.9

Gaming 286

Gaming Unity AR Industry 286

ARPost

JULY 23, 2021

XR Events in 2021 – Celebrating the Industry that Made Lockdown Bearable. This year will be special for the XR industry. The event is an opportunity to explore the latest developments and trends in the XR industry, meet other professionals and negotiate B2B deals. AWE USA 2021. When: November 9 – November 11. ICHVR 2021.

Asia 509

Asia China Virtual Reality Entertainment 509

ARVR

DECEMBER 20, 2021

Unity Game Engine ?? WebXR is a JavaScript application programming interface (API) that enables applications to interact with augmented reality and virtual reality devices, such as the HTC Vive, Oculus Rift, Google Cardboard or Open Source Virtual Reality (OSVR), in a web browser.?—?Wikipedia Supported AR/VR devices ? ExpiCulture?—?Developing

Technology 162

Technology Virtual Reality Augmented Reality Magic Leap 162

UploadVR Between Realities podcast

MARCH 1, 2017

When we last heard from OTOY , the company revealed it was bringing light field baking and more to its Unity integration. On display at Unity’s booth is the first light field video created in OTOY’s Octane renderer using the engine. Items captured could be turned into a Unity asset to be brought into VR or MR experiences.

Unity 100

Unity 3D Capture Conference Samsung 100

ARPost

NOVEMBER 15, 2021

The award for Best Consumer App was presented by Hopscotch Interactive CEO Emily Olman to Google Maps Live View by Google. The award for Best Developer Tool was presented by Khronos Group President Neil Trevett to Mixed Reality Toolkit for Unity (MRTK-Unity) by Microsoft. ?. Best Creator & Authoring Tool.

Tools 451

Tools AR Healthcare Unity 451

Road to VR

FEBRUARY 14, 2019

Facebook turned heads across the tech industry and beyond when it acquired Oculus for some $2 billion in 2014. The email was acquired by author Blake Harris who gained access to it and thousands of other documents through research for his upcoming book The History of the Future , which explores the formative years of the modern VR industry.

Strategy 237

Strategy Unity Google Apple 237

ARPost

SEPTEMBER 29, 2022

Snap’s augmented reality filters likely place it as one of the leading companies in the AR industry. Unity (Nasdaq: U) for 3D Modeling and Animation Tools. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers. Snap (Nasdaq: SNAP) for AR Filters. And who could be the actors in this case?

Software 404

Software Retail Augmented Reality Microsoft 404

XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

Unity 99

Unity Microsoft Augmented Reality Google 99

ARPost

MAY 12, 2022

Immediately following Inbar’s welcome address is the Unity keynote by Unity Technologies CEO John Riccitiello. As one of the leading tools for 3D content creation, Unity is also one of the engines driving XR content and experiences. Autodesk Inc. Magic Leap. Big Rock Creative.

Unity 388

Unity Groups Magic Leap AR 388

ARPost

DECEMBER 10, 2022

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. For example, Magic Leap has had a partnership with Google Cloud for the past year now. Right now, a lot of cloud services serve industry – where it is doing very impactful things for industry.

Magic Leap 381

Magic Leap Software Hardware Amazon 381

The Ghost Howls

NOVEMBER 13, 2023

Who We Are Push the boundaries of the virtual reality industry with us as we create a cross-platform, VR video streaming metaverse. You’ll be instrumental in coordinating various teams, understanding market trends, and driving the overall vision to ensure that we stay on the cutting edge of the VR industry.

China 332

China Samsung Apple Ukraine 332

ARPost

OCTOBER 9, 2021

The McClure School’s graduates are now working for top companies that develop immersive experiences, such as Electronic Arts, Ubisoft, Unity, Apple, and Google. See Also: Training for the Future: AR Marketing Course at Brock University in Canada.

Ohio 432

Ohio Virtual Reality Gaming Michigan 432

Road to VR

JUNE 12, 2023

Cloudhead Games is one of the most successful and senior VR studios in the industry. Unity engine support is promised but with no plans for motion control support, Apple has cut out any possibility of porting most of the existing or future VR catalog to its platform.

Apple 328

Apple AR Gaming Hand tracking 328

UploadVR Between Realities podcast

MAY 19, 2016

Yesterday, at Google I/O, the company unveiled the first details of its new virtual reality platform, The post Start Developing For Google Daydream VR Right Now if You Have a Google Nexus 6P appeared first on UploadVR.

Google 162

Google Virtual Reality Unreal Unity 162

ARPost

OCTOBER 29, 2019

Since the market size of augmented reality solutions is expected to reach $209 billion by 2022, it’s no surprise AR is a trend for a handful of industries like gaming, media and entertainment, advertising, and others. You all know about the Google Translate application. Of course, I couldn’t have skipped this industry.

AR 219

AR How To Tourism Augmented Reality 219

AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. The four of us are looking at the market through different lenses: industry collaboration, sales, creative, and technology. It’s probably the key reason the industry is continuing this experiment. by Tony Parisi. Here’s why.

AR 413

AR Unity Retail Entertainment 413

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. Google might not earn as much attention in the XR space as some other leading technology vendors, but it has already captured the attention of countless artists and educators with its unique virtual reality tools.

Entertainment 115

Entertainment Augmented Reality Virtual Reality Unity 115

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Last year, Google also acquired North, an AR smart glass manufactures.

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

Road to VR

NOVEMBER 2, 2017

Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now. image courtesy Khronos Group.

Microsoft 264

Microsoft Magic Leap AR Groups 264