Tech Trends VR

JUNE 17, 2018

It is well established that high-quality VR and AR technologies can be used for healthcare – in the treatment of phobias for example – and are superior tools in training adults in disciplines such as surgery. So in this article I will now move on to explain how these technologies are even more effective with children and older adults.

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VRScout

SEPTEMBER 30, 2020

The venue currently includes multiple floors of mixed reality content, including games, films, experimental works, and music experiences, plus a bar area and rotating selection of new media art installations. Technology can make people feel disconnected. We’re leveraging technology to bring people together. Shoot some zombies?

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VRScout

FEBRUARY 13, 2021

In an interview with 3DPrintingIndustry.com , Guido Groet, Chief Strategy Officer at Luxexcel said, “About 70% of the adult world population today need vision correction to see their best. The process of printing an AR-powered prescription lens begins with Luxexcel’s VisionClear technology. Image Credit: Luxexcel, WaveOptics.

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ARVR

DECEMBER 6, 2022

Filmmakers today are exploring virtual reality technology to increase immersive viewing dramatically. Direct experience Viewers can experience a character’s direct experience through VR movies, which sets them apart from traditional film. Photo: Andreas Kind How has VR changed film? Their every move has an interactive effect.

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ARPost

AUGUST 25, 2020

Virtual reality is one of those technologies that has been hyped for several years. Most of the B2B marketers assume that VR technology is impossible to learn or adopt. Moreover, this tool offers a long-term return-on-investment with the right strategy, exceeding the initial cost. However, some firms are hesitant to embrace VR.

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ARPost

AUGUST 8, 2023

Immersive technologies bridging the gap between the physical and digital worlds can create new business opportunities. According to a World Economic Forum report , we are relatively slow in innovating new legal frameworks for emerging technologies like AR and VR. Can Real-World Laws Be Applied to XR Spaces?

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Tech Trends VR

MARCH 12, 2020

Since then it has grown to four studios, including two mobile film stages operating internationally, pioneering volumetric capture and the production of advanced digital humans for ever more realistic and emotive virtual experiences. Alice Bonasio is a XR and Digital Transformation Consultant and Tech Trends’ Editor in Chief.

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VRScout

MAY 15, 2022

The popular artist says XR technology will allow more people to explore their creativity in exciting new ways. Invited by the European Cultural Centre (ECC), Able’s participation showcased her vision of volumetric, holographic, and decentralized blockchain technology through performance, oil painting, and spoken word. .

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Cats and VR

JANUARY 26, 2018

Partnership initiatives will include the opportunity for Tencent to co-finance Skydance films, as well as to market, distribute and merchandise in China. Skydance has developed valuable brands across its four pillars of Film, Television, Animation and Interactive entertainment.

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Tech Trends VR

MARCH 3, 2020

The Boulder International Film Festival (BIFF) opens this week, and it will dedicate an entire pavilion to XR Experiences. The BIFF is widely recognized as one of the world’s coolest film festivals, Click To Tweet. The BIFF is widely recognized as one of the world’s coolest film festivals, Click To Tweet.

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UploadVR Between Realities podcast

MARCH 21, 2017

This short-form PlayStation VR (PSVR) experience from Sony Pictures Virtual Reality avoids some of the largest pitfalls of film-based video games. We have 100 years of movie-going experience to explain [film] grammar.”. It’s a strategy Reitman attributes to his impatience. But there are more like me, luckily for Reitman.

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Road to VR

SEPTEMBER 5, 2017

The second annual Virtual Reality Strategy Conference hosted by Greenlight Insights takes place October 24th through the 26th with new focus-areas reflecting the VR and AR industry’s lightning fast changes and growing worldwide impact across industries. VR Strategy Conference 2017. Road to VR is a proud media sponsor of VRS 2017.

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ARPost

APRIL 28, 2022

Teachers see this technology as the best option for personalized differentiated learning. Educators can either struggle against technologies or use them to their advantage to teach kids more productively. So, it’s clear that the prospects for this technology are stunning. VR is not a new technology for colleges and universities.

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VRScout

JUNE 18, 2019

The award ceremony recognizes multiple achievements in VR, such as hardware advancements, gaming, film, social experience, and marketing to name a few. VR Film of the Year: Fable Studio, Third Rail Projects & Oculus Story Studio – Wolves in the Walls: It’s All Over. Happy Finish, H+K Strategies & Ford – Ford ‘WheelSwap’ VR.

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Road to VR

JULY 9, 2020

In recent years the game has broken new ground as a sort of proto-metaverse by hosting interactive events like virtual concerts, film debuts, and more to the game’s tens of millions of active players. SEE ALSO Pressure Mounts for Xbox's Missing VR Strategy as PSVR Revenue Exceeds $2 Billion. EA’s Game Engine Case Study.

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ARPost

MARCH 4, 2021

See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. The report, titled “ The Shopping Filter: Marketers are using augmented reality to reinvent the digital store ,” collects the results of six polls conducted by Google Shopping Technology and Ipsos in September of 2020. But, do people use them?

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Tech Trends VR

NOVEMBER 8, 2018

was featured at film and technology festivals across the country, including Edinburgh TV Festival, Sheffield Documentary Festival, and Raindance Film Festival Click To Tweet. Is Anna OK? Users explore memories, find clues in the objects around them, and generally immerse themselves in their day-to-day world Click To Tweet.

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XR Today - Mixed Reality tag

AUGUST 5, 2022

The Creative Artists Agency (CAA) announced it hired XR Veteran Joanna Popper as its Chief Metaverse Officer to explore digital technologies, Variety Magazine reported on Thursday. ” “It feels like a homecoming, bringing my technology and storytelling experience back to Hollywood. Variety (@Variety) August 4, 2022.

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VRScout

MARCH 6, 2017

Coming to a mobile headset like Gear VR or Google Play on March 8th, the “Power Rangers: Zords Rising” is a 2-minute mobile VR experience created in partnership with Qualcomm Technologies, Lionsgate and Reel FX. As it stands, a VR-related adaptation may be a nice to have for studios. Can’t wait.

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VRScout

JULY 18, 2017

This past week, Unity Technologies unveiled key components of its advertising strategy , notably including the “Virtual Room,” a customizable mini app for brands to create their own integrated experiences.

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AR Insider

FEBRUARY 13, 2020

As an early adopter of augmented reality technology, the fast casual restaurant chain Panera Bread has found that innovative marketing strategies are the key to grabbing the attention of consumers and driving in-store visits. Together with a team of experienced drone pilots, M7 filmed a sourcing story for the company’s leafy greens.

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XR Today - Virtual Reality

JULY 4, 2022

Active learning, where participants engage with material in learning sessions, has long been used as a strategy for organizational growth. The strategy is founded on years of neuroscience studies, which revealed that the brain processes VR events in a manner similar to real life.

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VRScout

SEPTEMBER 27, 2018

Feedback collected during the trial will then be used to help the airline understand how comfortable passengers were with VR technology, along with which VR entertainment options they preferred. Limit the VR trials to strictly First Class passengers.

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UploadVR Between Realities podcast

NOVEMBER 14, 2016

last week, OTOY announced their technology would be natively integrated into the Unity engine. The first thing they showed me was a 360 image from Keloid, a sci-fi short film created using their technology. This strategy makes sense since desktop VR is still a small market. The Big Unity Announcement.

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Tech Trends VR

JUNE 5, 2018

Jak’s passion for creating virtual stories stems from animating Minecraft films and ultimately creating a feature length film entirely in Minecraft, Skies of Aurora. Jak’s passion for creating VR stories stems from animating Minecraft films Click To Tweet. Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief.

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ARPost

FEBRUARY 11, 2021

This year saw Pepsi, the longtime sponsor of the Super Bowl Halftime Show, dropping its usual 30-second in-game ad and shifting budget instead to digital strategies–while making it clear that, these days, “digital” includes augmented reality. See Also: Integration of AR Into Your B2B Marketing Strategy and Its Challenges.

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XR Today - Mixed Reality tag

MAY 9, 2023

Typically, it refers to production strategies used in the entertainment industry to boost audience engagement, through the use of extended reality, metaverse environments, and 3D content. The impact of immersive technologies can be seen throughout the entire entertainment landscape.

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The Ghost Howls

MAY 15, 2023

We are all curious to see how this strategy will pay off. The paper analyzes the other papers about the use of XR to solve mental issues and claims that often these research papers do not explain what are the adverse effects the technology on the patients using it (e.g. motion sickness, dizziness, eye strain, etc…).

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Tech Trends VR

APRIL 30, 2018

Film premiering at Tribeca brings the nuclear horrors of the past to life as warnings for the future. Described as an “Interactive Virtual Reality Memorial,” The Day the World Changed will premiere at the 2018 Tribeca Film Festival in New York City Click To Tweet.

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VRScout

MARCH 3, 2019

After a week of over-excited reporting, the device itself – and Microsoft’s strategy for it – have been thoroughly analyzed from just about every angle; from in-depth technical reviews and accounts of testing in Redmond prior to the launch, to the nay-sayers who still insist that the whole thing is doomed to fail.

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Tech Trends VR

MARCH 17, 2019

After tons of excited reporting, the device itself – and Microsoft’s strategy for it – have been thoroughly analyzed from every angle. The HoloLens was essentially an excellent proof of concept, and much of its technology was still amazingly ahead of its time even four years after launching. I won’t go over the basic specs here.

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Tech Trends VR

MARCH 30, 2018

about the potential the technology has to change how we relate to each other in digital space and the possibility to improve every aspect of our real lives, from sex to education, entertainment and work. It’s essentially understood as a technology that transports us out of the real world and into a digital one.

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VRScout

AUGUST 31, 2017

You’ll notice that the hilt of the lightsaber has a glowing blue light, that’s because the entire system uses visible light-tracking technology, allowing the headset’s sensors to lock onto the position of the Lightsaber controller. Players can hone their skills in strategy and tactics as they engage in battles.

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Tech Trends VR

FEBRUARY 26, 2018

The film is in full immersive VR, is stereoscopic and features fully spatialised audio. Technologies come and go, but there’s something about this that does exactly what a foreign correspondent should do: Takes you to a place, helps you understand it, and shows you why you should care Click To Tweet.

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Tech Trends VR

FEBRUARY 2, 2019

You can now get a first look at Groundhog Day: Like Father Like Son, an immersive VR game continuing 26 years after the iconic film left off. It also includes the same dark humor of the original film, letting us play around with the inherent instinct of every VR player to mess with everything around them. Click To Tweet.

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ARVR

JULY 1, 2020

It’s a wave of technology layering information and context to physical space as the boundaries between the real and digital continue to blur. And, as is often the case with the rollout of any major technology platform, we already find ourselves on the Spatial Web curve. s multimedia content, interactive applications, and social media.

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Road to VR

APRIL 27, 2017

This forms part of the existing, multi-year technology agreement between Nokia and Disney, where the OZO camera is being used to create unique VR content. At the NAB Show currently in progress in Las Vegas , Nokia announced a partnership with Lucasfilm to deliver an immersive behind-the-scenes VR experience of Star Wars: The Last Jedi.

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