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Niantic and 8th Wall Explore New Monetization Strategies

ARPost

However, recent announcements from the company suggest that it’s exploring new monetization strategies, including through web-based experiences powered by 8th Wall. The film Ready Player One gave us an instant classic scene as executives try to decide exactly how much of a player’s field of view can safely be taken up by advertising.

Strategy 297
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XR Poised For Mass-Market Appeal At Cannes Marché Du Film

VRScout

The Marché du Film is the business counterpart of the Cannes Film Festival and one of the largest film markets in the world. Like many festivals this year, the Cannes Marché du Film struggled to attract the usual number of attendees from all over the world to its onsite location. ” .

Filming 519
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In-Vehicle VR Company Holoride Adds Marvel Film Directors To Its Team

VRScout

Holoride, one of the leading companies in the rapidly-expanding in-vehicle entertainment industry, last week announced the formation of a brand new strategy board composed of several big names in both tech and entertainment. The post In-Vehicle VR Company Holoride Adds Marvel Film Directors To Its Team appeared first on VRScout.

Filming 418
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Batgirl's Directors Respond to the Film's Cancellation

GizModo VR

Few times in history has the line between film as a business versus an art form been as clear as the story of Batgirl. decided to completely cancel the near $100 million movie , despite its being near completion, due to complex tax considerations as well as a reported new release strategy Read more. Earlier this week, Warner Bros.

Filming 98
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ILMxLab’s John Gaeta Joins Magic Leap as Senior VP of Creative Strategies

Road to VR

As reported by The Verge , Gaeta says he’s joined Magic Leap as Senior Vice President of Creative Strategies. “It The post ILMxLab’s John Gaeta Joins Magic Leap as Senior VP of Creative Strategies appeared first on Road to VR.

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Balenciaga Launches Educational AR Farming Game

VRScout

Balenciaga, a French luxury fashion house known recently for the humorous series of AI-powered memes (created by demonflyingfox) that turn famous film/television characters into drop-dead gorgeous runway models, has launched a new augmented reality (AR) experience designed to raise awareness around sustainable farming.

Education 383
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Unleashing the Power: Elevating Marketing Strategies for Construction & Mining Equipment

AUGray

Introduction: In the dynamic world of construction and mining equipment, a strong marketing strategy can be the key to gaining a competitive edge. In this article, we will delve into actionable strategies that will empower you to elevate your marketing game and achieve remarkable success in the industry.