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Our First Look At Microsoft HoloLens 2

VRScout

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. OK, I will be able give a more definite verdict after I actually get a hands-on demo first thing tomorrow, but in the meantime, here are our first impressions from having seen the live demos on the stage here at MWC Barcelona. Spatial Anchors.

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Will 3D Cities Unlock Immersive Experiences?

AR Insider

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways. Force Multiplier.

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XR Talks: AR is All About Location, Part II

AR Insider

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. We’re featuring the video and takeaways for this week’s XR Talks, continuing here in Part I with insights from Google, Niantic and ARWay. First Steps. Showing the Way.

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A Demo and Fresh Look at Campfire

ARPost

Bar-Zeev has worked in XR since 1992 including co-founding Google Earth, serving as a consultant for Linden Labs, a principal architect for Microsoft, advisor for Tilt Five and Croquet, and president of the XR Guild. While other companies are likely to step up, this is definitely a company to watch right now.

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XR Talks: What is Aggregation Theory?

AR Insider

Starting with the broader definition of aggregation theory, you may know the term. This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Facebook (and Google to a lesser degree) has moved in this direction over time. Spatial Implications.

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Developing the Future of Mixed Reality

Tech Trends VR

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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XR Talks: Follow the Money for AR’s Trajectory

AR Insider

For Google , it’s all about search, and boosting query volume with more user touchpoints. And for Microsoft , it’s enterprise productivity. Continuing with the “layer” analogy, Google wants to be the information layer for the spatial web. Last but definitely not least is Microsoft.

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