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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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Developing the Future of Mixed Reality

Tech Trends VR

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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Our First Look At Microsoft HoloLens 2

VRScout

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. OK, I will be able give a more definite verdict after I actually get a hands-on demo first thing tomorrow, but in the meantime, here are our first impressions from having seen the live demos on the stage here at MWC Barcelona. Spatial Anchors.

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Leaping Into the AR Magicverse?

Tech Trends VR

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There are plenty of players like Microsoft HoloLens and DAQRI which consistently deliver not only cool demos, but real use-cases for holographic Mixed Reality Click To Tweet.

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Smartglasses-As-A-Store: How the Next E-Commerce Clicks Will Happen in ‘Bricks’

ARPost

Brands like Bosch, Nreal, 0glasses, and Am Glass by Pacific Future joined Magic Leap, Vuzix, Microsoft HoloLens, and Epson Moverio this year, delivering a new way to experience 2D and 3D content and features. Handhelds will not disappear, but now we’ll definitely have new devices competing for the same space – smartglasses.

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Our pick of AR Remote Collaboration and Support Services

ARPost

The platform, which won last year’s Auggie Award for Best Enterprise Solution, is compatible with MR headsets like HoloLens and Magic Leap. There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email.

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Spatial raises $14M more for a holographic 3D workspace app, a VR/AR version of Zoom or Hangouts

TechCrunch VR

Other investors include Expa, Lerer Hippeau, Leaders Fund, Samsung NEXT and Andy Hertzfeld (of Macintosh fame). But that too appears to be getting bumped up, so to speak, because of the positive outlook. .