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Will Google Swirl Unlock AR Advertising’s Next Stage?

AR Insider

For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. Always see chart date for context, and refer to newer data if applicable. But could greater impact come from the biggest ad giant of all: Google? Brand spending on AR ads is on track reach $1.41 Proof Points.

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The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Image by Google). Google performs interesting AR news at I/O conference. At Google I/O, no executive of the company has talked about the M-word, but they have anyway showed interesting AR updates, which will be relevant for our future M-world. Another cool announcement has been the one of Immersive View for Google Maps.

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The XR Week Peek (2023.07.18): Roblox is coming to Quest, Google has an unclear XR vision, and more!

The Ghost Howls

And may also increase the scrutiny level on the Quest platform by the American authorities, because Meta/Facebook has not a reliable history of management of users’ data, you know… and when kids are involved, people become very sensitive. I think this statement is very telling about the problems that Google is having with XR.

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The XR Week Peek (2023.03.20): Meta to perform new layoffs, Google Glass to shut down, and more!

The Ghost Howls

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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Can Google Mainstream AR with the Power of Search?

AR Insider

Always see chart date for context, and refer to newer data if applicable. But could greater impact come from the biggest ad giant of all: Google? As part of Swirl’s global launch, Google revealed a few proof points on its performance from early partners and beta participants. That cycle starts with Google building the tools.

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The Amazing Ways Snowflake Uses Generative AI For Synthetic Data And Natural Language Queries

Bernard Marr

But did you know that it can also be used to generate data itself? Modern artificial intelligence (AI) works by recognizing patterns in data and using it to answer questions or predict what comes next. In the case of generative AI like Open AI‘s ChatGPT, it uses it to create more data that follows the rules of the data it’s trained on.

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VR Experience Lets You Step Inside A Dead Star

VRScout

Roughly 15 to 20 times the total mass of the sun, the 400-year-old dead star was first rendered in 3-D by NASA using optical and X-ray data. The Cassiopeia A simulation is available in multiple iterations, from a “VR cave” featuring 3D visuals projected onto the floor and walls, to a more conventional Oculus Rift VR experience.

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