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What’s Behind Google’s Latest AR Shopping Play?

AR Insider

Google's new Beauty ads embolden its ongoing AR ad ambitions in a fitting category: cosmetics. What's behind this move, and the search giant's broader play to future proof its core business with immersive marketing? This post appeared first on AR Insider.

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The Oculus Quest 2 Is One Of Oprah’s Favorite Things 2021

VRScout

On the website OprahDaily.com , you can find a full breakdown of Oprah’s favorite gifts separated into categories such as Beauty, Cozy, Food, Home, and Kitchen just to name a few. There’s also a category called Tech Gifts which features a handful of gadgets and devices of various makes and models.

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QReal Launches Multi-Brand, Multi-Category AR Virtual Try-On App TRYO

ARPost

One contributing problem to this loss is the difficulty shoppers face in finding out how an item will fit or look on them without trying it on. This results in ill-fitting clothing, wrong shades, unmet expectations, and other issues that compel buyers to return the products. That’s a whopping $218 billion in returns.

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Epic Games is “exploring native Unreal Engine support” for Apple Vision Pro

Road to VR

A majority of XR game studios fit into that category, which (among many other scenarios) could hobble teams as they look to replicate free-to-play success stories like Gorilla Tag, which generated over $26 million in revenue when it hit the Quest Store late last year.

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Zuckerberg: Quest 3 Beats Vision Pro in ‘vast majority’ of Cases in Mixed Reality

Road to VR

.” Image courtesy Meta Zuckerberg highlights Quest’s strength when it comes to playing room-scale games, social VR applications, and fitness apps, but also mentions the headset’s overall comfort, which despite custom in-store fittings, has been a sticking point for some Vision Pro users. “Now, look.

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The 2022 Auggie Awards

ARPost

There are 15 main Auggie categories that go through public nomination and voting. Voting narrows each category down to five finalists, with the winner from the finalists being selected by a panel of judges. Zappar won this category for the ZapWorks WebAR platform. The finalists in this category are just mind-blowing.”.

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Samsung Files XR ‘Glasses’ Trademark in the UK

Road to VR

While unconfirmed as a related device, only a short month later Samsung filed for the US trademark ‘Samsung Galaxy Glasses’ In its description, the US filing is said to cover the same categories as the UK trademark. There are a few candidates though.

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