XR Today - Virtual Reality

OCTOBER 12, 2023

VR, AR, and MR are growing in influence across the business world; whether in training or branded customer experiences use cases, wider technology adoption is felt, and as the market reaches more business use cases, clients are trying their best to understand how XR can drive positive outcomes.

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Road to VR

MAY 25, 2022

Built on Qualcomm’s XR2 chipset, Lynx R-1 combines high quality cameras and virtual reality displays to achieve passthrough AR in addition to standard VR (aka, mixed reality), making it an early pioneer of the category. ” Founded in 2019, Lynx has high ambitions for its R-1 headset too.

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VRScout

FEBRUARY 15, 2020

Part of that exploration is building and growing a career or business that utilizes AR to its fullest potential. One thing to keep in mind when applying is that the company is particularly interested in solutions that unlock brand new enterprise opportunities for business customers that are unique to spatial computing. .

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Upload VR

OCTOBER 30, 2023

In a recent interview with Barron's (paywall), Eric Lempel, Senior Vice President, Head of Global Marketing, Sales & Business Operations at PlayStation, was questioned about the sales outlook for PS5 and PSVR 2 this holiday season. Here's the full quote: The VR category is important to us. But it’s a nascent business for us.

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ARPost

JUNE 8, 2022

There are 15 main Auggie categories that go through public nomination and voting. Voting narrows each category down to five finalists, with the winner from the finalists being selected by a panel of judges. Sony Electronics Head of Business Development, Thaisa Yamamura, presented the Auggie Award for Best Art or Film.

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AR Insider

DECEMBER 24, 2020

One of those challenged sectors is brick & mortar small businesses (SMBs) that serve local communities. Beyond restaurants, the AR-gifting format could have applicability in several verticals and product categories. Meanwhile, local businesses continue to scramble to survive, which includes picking up new digital tools.

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XR Today - VR Headsets tag

FEBRUARY 7, 2024

2024 is looking to be a huge year for XR – with massive technology giants like Apple jumping into the AR/VR/MR market – and the XR Awards are a great way to get ahead and learn about the firms leading in transforming business with immersive technology. This year, there are various categories for vendors to compete in.

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XR Today - Virtual Reality

JANUARY 29, 2024

The news follows Virtualware becoming recognized by the Brandon Hall Group for its operational excellence, winning a Gold Award for Edtech Excellence in the Best AR/VR Solution category last week. Cunningham is also a former Head of Government and Aerospace Business for Unity Technologies.

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ARPost

NOVEMBER 28, 2022

Nokia , the Finnish telecom giant, has been focusing on telecommunication infrastructure development after selling its mobile phone business to Microsoft in 2014. Enormous Business Potential. There were four main categories of business opportunities identified in this report.

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XR Today - Virtual Reality

SEPTEMBER 8, 2022

The first category of platforms offers interfaces that simulate real-world surroundings along with avatars or stock characters. rooom eventCloud , WorkCast , Virtway , and even Horizon Venues are examples of this category of platforms. However, they are not controlled by avatars and are more of a 3D shell for 2D content.

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Road to VR

MARCH 6, 2023

” According to a recent Washington Post interview with TM Roh, the president and head of Samsung’s mobile experience business, an upcoming Samsung XR device is “getting there, but we’re not too far away.”

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The Ghost Howls

APRIL 13, 2023

This increases hygiene in business settings The headset is comfortable to wear because it is lightweight and its weight is balanced thanks to the battery in the back. The first one is that 3 DOF virtual reality is still relevant enough that one of the major VR manufacturers has decided to release a new product in this category.

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AR Insider

AUGUST 31, 2021

Third Category. But there’s a third category we’re monitoring that’s somewhere between the two: B2B2C. In other words, AR is being applied to help consumer-facing businesses better serve their customers. And it extends to other home-oriented business verticals. This is where Streem lives. for home services.

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VRScout

DECEMBER 9, 2021

Categories included fashion and beauty, environment and social good, gaming, utility, and more. . To celebrate these funky and quirky Lenses and help encourage more creation, Snapchat created Lens Fest , an annual event that is currently celebrating its third year.

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Ryan Schultz

APRIL 11, 2024

The process to sell the assets of the company is undergoing and, at this stage, the bankruptcy estate cannot provide any further information on whether the company’s business operations can be sold to someone who would be willing to continue the business.

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ARVR

FEBRUARY 22, 2021

Augmented Reality (AR) technology has undergone extensive development in recent years by showing promising solutions to businesses through remote support. This AR-based Remote Support makes it possible to ensure business continuity by increasing the efficiency of operations and solving various problems that may arise.

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Road to VR

SEPTEMBER 19, 2023

Leaked documents relating to Microsoft’s business strategy for Xbox show the company eyeing XR technology but continuing to keep it at arm’s length.

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ARVR

OCTOBER 1, 2022

So far, this has been most prominent in business verticals and product categories such as footwear and furniture. Like the above product categories, it’s all about qualifying big buying decisions. The former is all about getting a more informed purchase for size and style. But Toyota has taken AR in another direction.

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AR Insider

AUGUST 31, 2021

Third Category. But there’s a third category we’re monitoring that’s somewhere between the two: B2B2C. In other words, AR is being applied to help consumer-facing businesses better serve their customers. And it extends to other home-oriented business verticals. This is where Streem lives. for home services.

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AR Insider

AUGUST 19, 2021

This not only resonates with their creative sensibilities but shows a strong business case through high-performing ads. Though advertising is a famously recession-prone category, AR ads could ultimately benefit as downturns cause advertisers to redeploy budget to emerging and performant formats. More from AR Insider….

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ARPost

NOVEMBER 25, 2021

The report included insights from over 10,000 respondents from 17 geographical markets around the globe, and included attitudes on both essential and discretionary product categories. Clothing and technology were recognized as the two product categories that consumers were most interested in shopping with VR and AR solutions.

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VRScout

SEPTEMBER 7, 2022

Their primary focus is to harness and expand the potential of the European immersive technology industry at a global level by uniting the XR community, inspiring creative minds, and driving the business forward to make a positive difference in the near future.

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AR Insider

DECEMBER 30, 2020

A R continues to show up on the list of emerging tech that helps local businesses boost revenue. This follows a longer-running program from Niantic to help small businesses (SMBs) drive foot traffic. This can be a unique opportunity for local businesses in that it’s so nascent and competitors haven’t yet caught on.

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ARVR

AUGUST 29, 2022

This is one of mobile AR’s top revenue categories. Paid placement also leads the above spending categories as brands increasingly see the benefit of sponsored lenses such as product try-ons. It not only lets them demonstrate products with greater dimension, but it shows a strong business case through high-performing ads.

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AR Insider

MARCH 17, 2021

Is there room for specialty players in business verticals, or in horizontal use cases like shopping? The usage and revenue stats above include all the formats that Pinterest has developed, including its flagship pins and boards for sharing visual media in popular categories like food and fashion.

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The Ghost Howls

DECEMBER 22, 2020

CrowsNest XR is a startup in Shanghai and when Covid hit China the previous Winter, Eloi decided to fly to Thailand to avoid the imminent lockdown and do some business development abroad. I found it a very interesting project, so let me tell to you about it! Now CrowsNest is in talks with many other hotels to implement it.

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VRScout

AUGUST 3, 2022

On a busy night, you’ll find this world packed with users looking to practice their material in a safe and welcoming environment. In this gameshow-like experience, users answer a series of questions broken up into multiple themed categories. Credit: Petricore Games. Mob Quiz takes trivia night to the next level.

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Road to VR

APRIL 29, 2021

Little is known so far about what headset the company will reveal, save for some teasing photos that HTC shared earlier this month: Some additional teasing, like the company tweeting “let’s get down to business” alongside one of the photos, suggest that the headset may be enterprise focused. Beyond the headset (headsets?)

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AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. So we’ve determined the three biggest revenue categories for consumer-based mobile AR. Google is highly motivated to visual search in order to “future proof” it’s core business. It includes some of its data and takeaways.

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ARPost

NOVEMBER 23, 2019

The agenda will cover both enterprise and consumer XR, including AEC, automotive, manufacturing, retail, healthcare, gaming, film, TV and beyond, with the underlying aim to go beyond the hype of XR to understand what are the keys to mass adoption and apply cross-industry knowledge to boost business productivity. About VRX and XR Intelligence.

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Anand Tech

APRIL 19, 2024

"Our business in the first quarter was impacted by smartphone seasonality, partially offset by continued HPC-related demand," said Wendell Huang, senior VP and chief financial officer of TSMC. "Moving Though both remained relatively flat in terms of revenue, at $6.981 billion and $3.585 billion, respectively.

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ARPost

FEBRUARY 13, 2020

Some talks will focus on how XR factors into business, including health , ads , sales, marketing , enterprise, retail , and commerce. There are 15 main categories including art and film, apps, games and toys, headworn devices, developer tools, and more. See Also: The Data-Driven Future of AR in Independent Business.

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AR Insider

FEBRUARY 18, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. So we’ve determined the three biggest revenue categories for consumer-based mobile AR. The above ARaaS business models and those we examined in parts 1 & 2 are just a representative sample. Jumping-off Point.

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AR Insider

JUNE 22, 2020

In the same category of scale and impact is Houzz’ 11x figure for AR-guided purchase intent, but we’ll sidestep that already well-known figure. Speaking of versatility in product categories, NextTech AR solutions recently reported that its campaign for Miele Vaccum saw a conversion boost of 300 percent over non-AR equivalents.

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AR Insider

FEBRUARY 5, 2020

“You rarely have a new technology where business and consumer are both key… I think it’s going to pervade your lives is because it’s going to go across business and home life. There are already companies that are deep into enterprise business that are working on applications for the enterprise.

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ARPost

APRIL 7, 2023

See Also: QReal Launches Multi-Brand, Multi-Category AR Virtual Try-On App TRYO “The traditional way people interact with menus is being transformed utilizing [AR and life-like 3D models], leading to an enhanced experience, strong branding, and potentially higher order throughput,” said Mike Cadoux , QReal’s General Manager.

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XR Today - Virtual Reality

JANUARY 1, 2024

As immersive technology continues to evolve and adoption grows in the enterprise environment, today’s business leaders have countless options to choose from. Today’s innovative business leaders use VR headsets for everything from product design and development to customer service.

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