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The State Of XR In the Automotive Industry

XR Today - Virtual Reality

The future of XR (extended reality) in the automotive industry is defined by meaningful, engaging experiences intended to make us safer on the road and improve how we travel. Already, we’ve seen leading companies in the automotive landscape experimenting with what’s possible in XR. billion by 2027.

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Is Spatial Computing the Future of Automotive Safety?

XR Today - Augmented Reality tag

This week, a provider of in-car AR software solutions, Basemark, announced the successful acquisition of roughly €22 to boost the firm’s service, enabling original equipment manufacturers (OEMs) to create custom automotive XR applications. Basemark notes how spatially anchored RT3D objects enable a common hurdle in creating in-car visuals.

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NVIDIA Omniverse Secures Automotive Partners to Boost Digital Twin Development

XR Today - Mixed Reality tag

The Consumer Electronics Show 2024 is proving fruitful, with many leading immersive technology firms showing face and presenting innovative products ready to boost workplace operations with AR/VR/MR tools. Omniverse aims to provide software developers and service providers with tools to streamline workflows via a unified asset pipeline.

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NVIDIA NeRF to Introduce VR Scene Builder Tools

XR Today - Virtual Reality

NVIDIA upgraded its NeRF photogrammetry service to include new virtual reality (VR) content creation tools this Tuesday. More on NeRF In April, NVIDIA unveiled Instant Neural Radiance Fields (Instant NeRF); the firm originally touted the product as a tool for converting 2D images into RT3D digital assets – not just VR content.

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AMD Unveils XA Versal AI Edge and Ryzen Embedded V2000A For Automotive

Anand Tech

With CES 2024 fast approaching, AMD has announced two new products designed to enhance user's experience in the automotive sphere. AI isn't just about making things better; it's a tool that brings many benefits through things such as generative AI.

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The Top XR Automotive Vendors for 2023

XR Today - Mixed Reality tag

More than just tools for entertainment and collaboration, XR solutions can help streamline product development and ideation, leading to rapid innovation. In the automotive landscape, the right XR technologies bring teams together worldwide for training, collaboration, and product development opportunities.

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Mixed Reality: The Future of Automotive?

XR Today - Mixed Reality tag

Industries like healthcare, engineering, and manufacturing are already taking advantage of MR. Notably, major automotive firms like BMW, Kia Motors, and Aston Martin are exploring the MR landscape to reap its benefits. This technology can have a massive influence on the way that multiple sectors work.