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Mixed Reality: The Future of Automotive?

XR Today - Mixed Reality tag

Industries like healthcare, engineering, and manufacturing are already taking advantage of MR. Notably, major automotive firms like BMW, Kia Motors, and Aston Martin are exploring the MR landscape to reap its benefits. This technology can have a massive influence on the way that multiple sectors work.

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Campfire Unveils Its Holographic Collaboration System

VRScout

Collaborating with teammates in a virtual space is as easy as opening a Google Doc. We’ve seen our fair share of remote collaboration tools powered by immersive technology over the past few years, from Horizon Workrooms , Meta’s virtual coworking platform for Quest headsets, to Spatial’s augmented reality (AR) holograms.

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VR Training Company Gemba Secures $18M Series A to Expand Enterprise Metaverse

Road to VR

At the time, The Leadership Network was focused on cross-industry leadership training which, through its executive masterclasses, let senior execs from non-competing companies go hands-on at the state-of-the-art facilities of global giants like Toyota, Tesla, Google, BMW and Amazon.

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Report: NVIDIA Forms Custom Chip Unit for Cloud Computing and More

Anand Tech

The new division aims to address a wide range of sectors including automotive, gaming consoles, data centers, telecom, and others that could benefit from tailored silicon solutions. It is not just CUDA, but a vast library of software tools and libraries."

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8 Augmented Reality Trends in 2021

ARPost

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. There is a wide range of tools that enhance the user experience like ceiling antennas, QR codes, and Bluetooth beacons. The concept of augmented reality is no longer new.

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Why Are Motorists Switching to AR Navigation?

XR Today - Augmented Reality tag

Already, innovators across the automotive industry are already beginning to implement new “AR” tools into their latest car models and designs. According to Fortune Business Insights, the global AR market in the automotive sector is also growing at a phenomenal space. Valued at $4.51 billion by 2028.

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Where Does ‘Camera Commerce’ Work Best?

ARVR

AR continues to prove itself as a shopping tool. For more of the latter, Google has new figures that support AR’s utility as a shopping tool. The Exciting Applications of AR and VR in Automotive 4. 43 percent of mobile shoppers now expect it according to Google’s report. Google sees dollar signs.

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