Road to VR

FEBRUARY 22, 2021

Leaked concept video featuring two Samsung AR devices has come to light. Although just concepts and not functioning products as such, it’s clear the Korean tech giant is gearing up to compete with companies like Facebook and Apple as they inch ever closer to releasing consumer AR headsets.

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Next Reality AR

FEBRUARY 9, 2021

And while AR isn't new to the music business, a new AR experience from the band could end up being as groundbreaking as Michael Jackson's "Thriller" once was for the music video format.

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VRScout

MAY 9, 2023

The annual VR & AR showcase is back with an amazing lineup of immersive storytelling projects and world premieres. This will be awarded to a first- or second-time XR creator that brings new perspectives and artistic languages to immersive storytelling. To learn more about Tribeca Festival and Tribeca Immersive visit here.

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VRScout

JULY 26, 2021

From volumetric video to AI-powered motion capture , here’s how immersive tech is changing the most historic sporting event on the planet. In addition to 360-degree video, event organizers and broadcasts are experimenting with a variety of different technologies to help bring this years’ action to life at home.

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ARPost

JUNE 13, 2023

Step into the captivating realm of immersive retail, where customers are transported to a world beyond the traditional confines of e-commerce. Today, a transformative alliance between 3D visualization platform Hexa and e-commerce powerhouse Amazon is breaking down the barriers of immersive retail.

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VRScout

OCTOBER 17, 2022

Will immersive technology win, place, or show at the track? A Finnish-based technology firm called Immersal has developed an augmented reality (AR) system compatible with “horse racing tracks anywhere,” according to the company. Revealed at GITEX in Dubai, the app can be accessed via a mobile device or AR headset.

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VRScout

JANUARY 15, 2023

AR filters, NeRF technology, and VR come together for a futuristic McDonald’s AAPI campaign. The company behind those famous french fries and Big Macs aims to connect with its consumers through an immersive metaverse experience and a cool augmented reality (AR) filter.

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VRScout

AUGUST 9, 2021

has released a new mobile app on iOS & Android devices that lets you partner up with the Dark Knight himself and take on some of Gotham’s greatest villains in immersive AR. This includes everything from AR storytelling features and Batman Bat-Tech-themed video content to AR face filters and digital comics.

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VRScout

SEPTEMBER 22, 2022

The one-of-a-kind show served as a showcase for Doddz’s new AR fashion line Defy. Created in partnership with Snapchat, the show served as a showcase for Doddz’s new AR fashion line, Defy. ” With the arrival of AR headsets just a few years away, immersive technology is poised to be the next big thing in fashion. .

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VRScout

JUNE 23, 2023

The AR-powered pop-up experience “might be impossible” according to the company. This week Samsung Canada revealed Can You Beat The Box , a new location-based augmented reality (AR) game with very serious consequences. You’ll even receive an exclusive t-shirt and slow-motion video of your experience as souvenirs.

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VRScout

MARCH 19, 2022

A new video featuring a unique AR (augmented reality) filter is turning heads online and kickstarting discussions around the impact of immersive technology on the gambling industry. The video was shared by Dev Khanna, founder of a digital storytelling agency called DGsaga. Who needs luck when you have technology?

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VRScout

MAY 4, 2022

The first Live Nation concert to use Snap AR Lenses will be the Electric Daisy Carnival later this month. The first Live Nation concerts to debut Snapchat’s interactive AR lenses will be on May 20-22 during the Electric Daisy Carnival in Las Vegas at the Las Vegas Motor Speedway.

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VRScout

JUNE 6, 2022

According to The New York Times , Apple is enlisting the help of the Hollywood elite to help bolster its catalog of immersive content for its long-rumored VR/AR headset. This will supposedly include mysterious video content from celebrated director Jon Favreau ( The Lion King, Ironman, The Mandalorian ). Credit: Wired.

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VRScout

JANUARY 18, 2023

Is immersive technology the future of interactive sports training? PuttView X is an upcoming app for Microsoft’s HoloLens headset that uses augmented reality (AR) technology to project valuable putt information directly onto golf courses. The post PuttView X Uses AR To Help Improve Your Golf Game appeared first on VRScout.

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VRScout

JUNE 21, 2022

Volumetric video brings former comedic actor and current Ukrainian President to life on your coffee table. As if that weren’t cool enough, you can use your smartphone device to watch Zelensky’s rousing speech in AR. Here’s hoping this is just the first of many AR addresses from President Zelensky.

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ARPost

JULY 26, 2023

Space Invaders is a shooting video game created by Tomohiro Nishikado in 1978 and manufactured and sold by TAITO. It was the first fixed shooter video game and is considered one of the most iconic arcade games ever. New music and sound effects were also added for a more exhilarating and immersive experience.

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VRScout

APRIL 23, 2022

Referred to by event organizers as the Coachellaverse , this incredible digital experience allows fans from all around the world to interact with the festival in a brand new way using a combination of immersive technologies. As hundreds of brands integrate themselves into the metaverse, organizers of Coachella are looking to do the same.

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VRScout

MARCH 29, 2022

In-car AR technology is closer than you might think. Earlier today, holographic AR (augmented reality) company WayRay released a new video showcasing its True AR HUD in action on actual roads, signaling what could be the beginning of a new era in AR guidance and safety. Credit: WayRay. Feature Image Credit: WayRay.

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VRScout

JULY 19, 2023

One of the most famous video games of all time returns as an immersive AR experience for smart devices. Of course, you can always just kick back and capture a few AR selfies. “Brands and creators can use AR to bring their content closer to people and help them experience the world in a whole new dimension.”

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VRScout

FEBRUARY 16, 2022

LinkBuds will immerse you in an incredible audio experience while keeping you connected to the real world. Niantic flipped the mobile gaming world upside down back in 2016 when they launched their AR mobile app Pokémon GO and started a global craze that still maintains a loyal player base to this very day.

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VRScout

DECEMBER 5, 2022

The immersive sports experience made its debut during yesterday’s game against the Seattle Seahawks. The professional NFL team the Los Angeles Rams have partnered with fan engagement platform ARound to launch an absolutely massive augmented reality (AR) experience at SoFi Stadium in Los Angeles, California.

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XR Today - Virtual Reality

JULY 4, 2022

However, in immersive learning, instructors use a completely simulated environment for training, which facilitates both remote education where learner’s cannot meet with in-person with instructions, as well as hands-on training where you need prototypes, tools, materials, equipment, and others. What is Immersive Learning?

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ARPost

JUNE 15, 2023

AR gaming has changed greatly since the release of Pokémon GO. The Growing Popularity of AR Gaming Since Pokémon GO , many other AR games have been released, owing to the increasing demand for AR gaming. According to Shroyer, people who didn’t like playing video games were now spending hours playing Pokémon GO.

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VRScout

JUNE 28, 2021

A new video offers a closer look at the 2021 Cadillac Escalade’s AR-powered GPS navigation system. With the recent developments in immersive technology over the past few years, AR navigation has been somewhat of a hot-button topic within the automobile industry. Image Credit: Cadillac.

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VRScout

FEBRUARY 18, 2021

Control the landing sequence, drive a rover, and pilot a helicopter drone in this multifaceted AR experience. This afternoon, NASA’s Perseverance rover and Ingenuity helicopter are scheduled to touch down in the Jezero crater on Mars in search of habitable conditions as well as biosignatures of microbial life and water.

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AR Insider

AUGUST 5, 2021

With the advent of more lifelike computer-generated characters, “deepfake” videos and lifelike synthetic voices, AI will customize narratives that can be “painted with data” to reflect what we’re more likely to enjoy. Whether it’s through your viewing history or facial expression, AI will tailor the stories you are told.

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VRScout

JULY 17, 2022

Dispensing justice in AR. Batman: The Arkham Asylum Files is a next-gen board game from Infinite Rabbit Holes that uses augmented reality (AR) technology to immerse players in a mixed reality experience based on the classic DC superhero. The post Batman AR Board Game Punches Its Way To Kickstarter appeared first on VRScout.

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ARPost

AUGUST 7, 2023

When a game studio offered to stage an alien invasion right here in my neck of the woods, I shelved my concerns about violent video games and picked up my mobile phone to see what Alien Invasion AR FPS is all about. In Alien Invasion AR FPS , you play the part of a resistance fighter in this sort of Sci-Fi “Red Dawn” situation.

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VRScout

MARCH 15, 2023

A pair of undergraduate students has developed an immersive learning platform called SmartCards that combines augmented reality (AR) and machine learning technology with conventional flashcards to offer more engaging educational experiences for students, according to UConn Today. Credit: SmartCards AR, LLC.

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VRScout

MARCH 20, 2023

You may have seen a video floating around the web recently of a skilled basketball player practicing their dribbling skills using a unique interactive experience. What you’re looking at is HomeCourt, a personal basketball trainer powered by augmented reality (AR) technology. For more information visit homecourt.ai.

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VRScout

JUNE 27, 2023

This week, developer SYBO Games gave players yet another reason to get excited: Subway Studio, the game’s first augmented reality (AR) feature. The immersive feature allows you to interact with 40 of the existing characters while capturing photos and videos of your experience. For more information visit sybogames.com.

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ARVR

NOVEMBER 28, 2022

The video game industry loves the word “immersion,” and so do gamers. Immersion in gaming can mean a couple different things. In essence, immersion is tricking a person into thinking that they are really participating in the events they’re interacting with, whether physically or emotionally.

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VRScout

JULY 13, 2023

We’re going to need a bigger smartphone… Sharkfest is just around the corner and National Geographic and Verizon are kicking off the annual celebration of all things predatory fish with a new educational augmented reality (AR) experience that brings you up close and personal with the ocean’s apex predator.

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VRScout

MARCH 25, 2022

Snap Inc’s AR Spectacles glasses are nothing short of black magic. The latest Spectacles design was the first to include built-in AR (augmented reality) functionality, allowing the wearer to interact with existing Snapchat AR Lenses straight from the glasses in real-time. .’s

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ARPost

APRIL 28, 2022

So, it’s clear that the prospects for this technology are stunning. XR experts believe the education and healthcare industries are leaders in the use of immersive technologies. They just do not have an opportunity to immerse themselves in the topic, experience, and comprehend the material.

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XR Today - Augmented Reality tag

MAY 14, 2024

Yesterday, HP partnered with Google to revive the latter’s immersive video conferencing solution from its development stages, Project Starline, just in time for I/O 2024. We are proud to partner with Google to bring this technology to market, harnessing the power of AI to shape the future of collaboration.

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Road to VR

NOVEMBER 3, 2021

Microsoft is making a strong bid to bolster its version of the metaverse as it looks to roll out 3D avatars and immersive meetings for its Microsoft Teams communication platform. At some point, organizations will also be able build bespoke immersive spaces so colleagues can interact.

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