Road to VR

JUNE 30, 2020

Google unveiled a method of capturing and streaming volumetric video, something Google researchers say can be compressed down to a lightweight format capable of even being rendered on standalone VR/AR headsets. Not exactly ideal. Check out the results below.

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The Ghost Howls

MAY 14, 2023

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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The Ghost Howls

MAY 16, 2022

If you watch the video , you can see me say stupid things about XR… well, more or less as I do every day in my life… Have fun! In a video published on Facebook, he showed himself wearing the headset and let us also see what he was seeing inside , with some footage directly from his point of view. Image by Google).

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AR Insider

JULY 20, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. A s AR continues to slog through the trough of disillusionment, one bright spot is advertising. Brand spending on AR ads is on track reach $1.41 Brand spending on AR ads is on track reach $1.41

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XR Today - Augmented Reality tag

MAY 23, 2024

Snapchat has introduced ‘Snapchat Camera for Chrome’ that enable users to add AR Lenses to their webcams using a Google Chrome extension. The AR Lenses can then be used for video calls, video recordings, livestreams, and more, with the option to utilise any custom lenses creations as well.

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ARPost

JULY 26, 2023

Space Invaders is a shooting video game created by Tomohiro Nishikado in 1978 and manufactured and sold by TAITO. It was the first fixed shooter video game and is considered one of the most iconic arcade games ever. New music and sound effects were also added for a more exhilarating and immersive experience.

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Road to VR

APRIL 25, 2024

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Google. Google: Keep on Daydreaming After having abandoned its ill-fated standalone XR platform Daydream in 2019, Google took a giant step back from VR that it never quite recovered from.

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The Ghost Howls

JULY 25, 2022

The heat hasn’t killed me yet, so this week I can still write a new roundup of interesting news about AR and VR. And if you want to discover how to prepare for the job interview with me… well, Joma Tech has made a great video on the topic you can’t miss: [link]. Google starts testing its AR glasses in the wild.

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VRScout

JULY 19, 2023

One of the most famous video games of all time returns as an immersive AR experience for smart devices. According to Google, enemies will appear from behind nearby buildings and landscapes and react to real-world conditions in real time. Of course, you can always just kick back and capture a few AR selfies.

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Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Like seemingly all big tech firms these days, it appears to be working on AR glasses.

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VRScout

APRIL 7, 2020

Step into the world of French illusionist and film director Georges Mélíès in AR, VR, or standard video. Back to the Moon was first released in 2018 as a first-of-its-kind collaboration between Nexus Studios , Google Spotlight Stories , Google Arts & Culture , Cinématèque Française , and Google Doodles.

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XR Today - Augmented Reality tag

MAY 27, 2024

Google I/O 2024 is one of the tech giant’s most exciting annual events for a few reasons. Not only does it give us plenty of updates on new devices and development tools from Google, but it’s also where the company announces some of its most exciting innovations.

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VRScout

AUGUST 27, 2019

Real-time AR text translation in a VR space. This past May during the 2019 I/O Developer Conference, Google unveiled several new features heading to their Google Search and Lens applications. So I got google lens working in VR pic.twitter.com/rFCS7nUgbx — Phasedragon (@Phasedragoon) August 22, 2019.

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Road to VR

FEBRUARY 11, 2021

Google Earth VR , which is available today on PC VR, is a breathtaking way to explore our fascinating planet. With Google unfortunately abandoning many of its VR initiatives, it’s unlikely that we’ll see a version of Google Earth VR with multiplayer, let alone Quest support.

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VRScout

DECEMBER 5, 2022

The immersive sports experience made its debut during yesterday’s game against the Seattle Seahawks. The professional NFL team the Los Angeles Rams have partnered with fan engagement platform ARound to launch an absolutely massive augmented reality (AR) experience at SoFi Stadium in Los Angeles, California.

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VRScout

JUNE 28, 2021

A new video offers a closer look at the 2021 Cadillac Escalade’s AR-powered GPS navigation system. With the recent developments in immersive technology over the past few years, AR navigation has been somewhat of a hot-button topic within the automobile industry. Image Credit: Cadillac.

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Road to VR

JANUARY 19, 2022

Google Earth VR is a fun and useful way of seeing the world—it’s easy to lose yourself visiting your home town, or mapping out new adventures thanks to the company’s extensive 3D building scans. Unfortunately Google Earth VR is a PC VR only app, meaning it doesn’t work natively on Quest.

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VRScout

FEBRUARY 16, 2022

LinkBuds will immerse you in an incredible audio experience while keeping you connected to the real world. Niantic flipped the mobile gaming world upside down back in 2016 when they launched their AR mobile app Pokémon GO and started a global craze that still maintains a loyal player base to this very day.

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The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device.

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AR Insider

DECEMBER 1, 2020

As explored in AR Advertising Deep Dive, Part I: The Landscape , revenue could reach $8 billion by 2024. Continuing with Part II of the report, we “show rather than tell” with AR ad campaign case studies. More importantly, high-performing AR ad campaigns validate a business case. Incubating AR. Deep Impact.

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR.

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AR Insider

APRIL 7, 2022

What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations. This post appeared first on AR Insider.

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Google AR Immersion Video 291

XR Today - Augmented Reality tag

MAY 31, 2024

Google and Magic Leap have partnered to “advance the potential of XR technologies”, the latter has said in a blog post. The announcement was light on detail, but Magic Leap said the tie-up would combine its AR credentials with Google’s technology platforms. Google is already an investor in Magic Leap.

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AR Insider

OCTOBER 30, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, narrative analysis and top takeaways. Speakers’ opinions are their own. T he AR cloud has turned three. Before diving in, what is the AR cloud? Inherent Conflict.

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AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. version of Specs, its AR glasses, which are now in the hands of select developers. Specs have received a significant upgrade and can now actually show users AR.

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Road to VR

JUNE 14, 2023

In addition to offering immersive experiences, Apple says that Vision Pro will be able to run most iPad and iOS apps out of the box with no changes. For video conferencing apps like Zoom, Messenger, Discord, Google Meet, which expect access to the front-camera of an iPhone or iPad, Apple has done something clever for Vision Pro.

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AR Insider

MAY 19, 2022

What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations. This post appeared first on AR Insider.

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ARPost

APRIL 28, 2022

So, it’s clear that the prospects for this technology are stunning. XR experts believe the education and healthcare industries are leaders in the use of immersive technologies. They just do not have an opportunity to immerse themselves in the topic, experience, and comprehend the material.

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XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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ARPost

APRIL 11, 2023

AR and VR are two of the most promising technologies of the modern era. While AR and VR have been around for decades, it wasn’t until recently that they offered a quality experience without being too limited by technological constraints or not being portable enough for widespread use. They are: 1. billion by 2024.

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The Ghost Howls

MARCH 5, 2024

More info (Meta and LG’s partnership — Road To VR) More info (Meta and LG’s partnership — Upload VR) Other relevant news (Image by Meta) A prototype of Meta AR glasses to be showcased at Connect A report from Business Insider claims that Meta is going to show the first version of its AR glasses this year at Meta Connect.

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The Ghost Howls

APRIL 19, 2022

It was a video player for virtual reality headsets, able to play both 2D videos, 360 videos, and 360 VR videos which was quite popular back in the Gear VR days. He was part of the team behind the GearVR app store and developed some of Oculus’ first native apps, e.g., Oculus Video and Oculus Social.

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Road to VR

MAY 15, 2020

With the end of Samsung Gear VR, it seems the South Korean tech giant is also doing away with its VR video apps as well. Samsung XR (ex-Samsung VR) is the company’s VR video hosting platform which featured both premium and user-uploaded content. SEE ALSO Oculus CTO Explains Why "Gear VR's days are numbered".

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AR Insider

AUGUST 27, 2021

Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is a foundational principle of the AR cloud. For this reason, one of AR’s competitive battlegrounds will be in augmenting the world in location-relevant ways. XR Talks: AR is All About Location, Part III.

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AR Insider

JANUARY 25, 2021

Finally, why in the name of the geek gods is Google shutting down Poly? Google’s own Tilt Brush, an important content creation tool, relies on Poly. We are waiting and hoping and praying a white knight swoops in to rescue Poly like Microsoft rescued AltspaceVR in the VR winter of 2018. Rokid unveils Vision 2 AR Headset.

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XR Today - Virtual Reality

MAY 12, 2023

Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. Google Releases AR Geospatial Creator for Unity Google has launched Geospatial Creator for Unity, a new platform that allows developers to preview 3D assets in the Unity Editor.

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The Ghost Howls

NOVEMBER 9, 2023

The use case is similar to other systems that are becoming popular now: give the user a big virtual display in front of him. More info Google may still be working at Project Iris Some months ago a rumor claimed that Google had stopped working on Project Iris, its project devoted to the creation of augmented reality glasses.

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