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This Year’s Tour De France Features AR And Holograms

VRScout

The 109th edition of the Tour de France is officially underway in Europe, marking the start of three weeks of competitive cycling featuring the world’s best athletes. This year event organizers are offering fans a new way to experience the action using a combination of augmented reality (AR) technology and volumetric holograms.

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Magic Leap’s New AR Headset Is Coming This September

VRScout

There’s also the Magic Leap 2 Developer Pro for $4,099 which includes additional developer tools, sample projects, and enterprise-grade features, as well as the Magic Leap 2 Enterprise for $5,000, which is designed for large-scale IT deployments. Image Credit: Magic Leap.

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ZERO10 to Debut Its First AR Store at Viva Technology in Paris

ARPost

After the successful showing of its AR try-on technology at the Metaverse Fashion Week , AR fashion company ZERO10 is launching its first prototype AR Store that aims to bring a whole new experience to shopping. We see the technology as a powerful tool for retail and we are still at the beginning.”

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Celebrate The Women’s World Cup With New Snapchat AR Lenses

VRScout

To commemorate the occasion celebrated by sports fans all around the world, Snapchat is introducing brand new ways for you to immerse yourself in the excitement via a handful of new augmented reality (AR) experiences. The FIFA Fancestry quiz is an AR Lense that asks you a series of questions to decide for you. Credit : Snap Inc.

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Puzzling Places Can Now Be Played In AR On The Quest

VRScout

The popular VR puzzle game Puzzling Places received a free update earlier today that allows you to solve virtual jigsaw puzzles in AR using the Meta Quest’s Passthrough technology. The post Puzzling Places Can Now Be Played In AR On The Quest appeared first on VRScout. With the introduction of Update V1.9,

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The 2022 Snap Partner Summit: Heavier Than Ever on AR

ARPost

In addition to being a fit for the AR company, the live venues came in handy for CEO Evan Spiegel’s “one more thing” moment. Snap does have interests outside of AR, and in the interest of timely publication and manageable article length, a lot of non-AR announcements aren’t covered here. More on “the AR Economy”.

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Data Dive: How Much Does AR Influence Shopping?

AR Insider

This plays out through performance and ROI in ad campaigns, as well as signals that AR is gaining traction among consumers as a shopping utility. As that process unfolds, AR will become table stakes. Back to consumer acclimation and demand, they’re likewise pieces in this AR shopping puzzle. How Will AR Transform Shopping?

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