VRScout

MARCH 12, 2018

Adobe executive Mark Asher said AR was the company’s “next big step” and they planned to bring AR features “to the market as fast as we can,” in an interview with VRScout. AR places 3D images in your surroundings you see through a headset or phone. “It’s not as bulky.

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Tech Trends VR

AUGUST 8, 2018

There are plenty of players like Microsoft HoloLens and DAQRI which consistently deliver not only cool demos, but real use-cases for holographic Mixed Reality Click To Tweet. Considering how much flack Microsoft gets for its FOV, it seems unfair to cut Magic Leap any slack on that.

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VRScout

AUGUST 5, 2022

This year, the VR Awards returns as a live in-person event in collaboration with Immersive Tech Week (ITW) in Rotterdam, the Netherlands at the de Doelen concert hall on December 1st. This partnership will allow both ITW and The VR Awards the unique opportunity to expand their reach in the global immersive community. Credit: MyDearest.

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ARPost

JANUARY 13, 2023

Designed to deliver unique audiovisual experiences, the glasses utilize HARMAN AudioEFX technology , which delivers immersive audio experiences via a near-ear surround system and electrochromic film, which enables users to switch between Immersive and Ambient modes.

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VRScout

JANUARY 23, 2019

Lyft files patents for two ideas that use both AR & VR to create a better overall value of services. Behind the scenes, however, there are six years of accumulated data-rich information that, from Lyft’s perspective, could used to transform the current rideshare experience. Calling a Lyft driver is a pretty simple task.

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AR Insider

JANUARY 17, 2020

Speakers’ opinions are their own. There are few people in the AR sector that have a rap sheet to rival Avi Bar-Zeev. But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life.

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VRScout

MAY 29, 2018

Since its very first appearance in the 1954 classic Godzilla , Japan’s most infamous monster has delighted, as well as terrified audiences around the world with over 60 years of city-smashing films, television shows, and video games. The post Godzilla Conquers Tokyo In Earth-Shaking Hololens AR Experience appeared first on VRScout.

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VRScout

SEPTEMBER 8, 2018

That trend has been keenly anticipated by the VR/AR Global Summit. One of the largest industry events in North America, the Vancouver-based conference will spotlight how tech giants and startups are creating new ways to visualize and interact with virtual worlds. It’s personally one of my favorite aspects of this industry.”.

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ARPost

JUNE 9, 2020

Moreover, it seeks to highlight the creative possibilities of immersive technologies. Tribeca Film Festival, VeeR VR, Positron, and many others will be sharing their content at the three-day event as well. Guests can access immersive works of art through MOR. Virtual Reality and Immersive Experiences.

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ARPost

NOVEMBER 15, 2021

The Auggie Awards are a highlight event at AWE. The main ceremony took place last Wednesday evening, but the awards for Best in Show VR, Best in Show AR, and the Awesome Award were awarded at the AWE closing ceremony on Thursday. Best Art or Film. See Also: Dedicated AR and VR Accessories Manufacturers. Best Campaign.

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XR Today - Augmented Reality tag

JANUARY 26, 2024

In today’s Ray-Ban Meta smart glasses review, we’ll take a hands-on look at potentially the most stylish specs in the AR market. Starting at $299, the Ray-Ban Meta smart glasses represent a relatively affordable option for those interested in the age of AR. But are they worth the money? Let’s find out.

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VRScout

OCTOBER 24, 2017

Audio plays a huge part in building truly immersive virtual experiences, so developing a way to realistically simulate the way that sound comes at you from different directions was a priority from the get-go, says HoloLens inventor Alex Kipman. And for that, you need the developer community to get on board.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

Zoom on Apple Vision Pro provides a collaborative and immersive experience for remote teams, making it feel like everyone is in the same room. These immersive spaces are easy to set up and don’t require any physical equipment. Additionally, users can adjust the size of these spaces to fit their specific business needs.

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Road to VR

APRIL 26, 2018

I had a chance to walk the showroom floor of VRLA 2017 with Root where he took me on a guided tour through the history of VRLA, his thoughts on AR, using VR for film production, the future of privacy in AR/VR, as well as why he is interested in seeing where eSports in VR is headed. VR/AR expert and futurist Charlie Fink.

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VRScout

MAY 7, 2017

Now, let’s consider the key takeaways related to AR, VR and 360 ° content and review how they will influence the mass market adoption of those immersive technologies. That’s what the slide said, but what is important to note is that they are making the camera the first mainstream AR platform. Augmented Reality.

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ARPost

FEBRUARY 22, 2022

ROSE , a minority-owned New York-based digital agency focused on AR, worked with XR platform 8th Wall to create a digital model of the historic Edmund Pettus Bridge and augment every step with historically significant media and information regarding the civil rights movement of the 1960s. Microsoft’s Immersive Museum.

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AR Insider

JUNE 21, 2021

This week, we look at Snap’s latest lens craze, Niantic’s next AR gaming title, new XR funding and more Facebook/Oculus acquisitions. VR and AR are still only a tiny part of that. The Tribeca Immersive Awesome List is out. Niantic announces new Transformers AR game, coming later this year. Who’s next?

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AR Insider

FEBRUARY 22, 2021

This week, we look at XR treatments of the Perseverence Mars landing, Rebecca Minkoff’s new AR collection and other happenings from the spatial universe. Realworld is based on the Microsoft version of Google Earth. Tickets are $30-45 and are available here. W elcome back to Spatial Beats. This is blowing our mind.

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Tech Trends VR

MARCH 17, 2019

Microsoft’s new piece of kit doesn’t disappoint, but the real excitement of its MWC announcement goes well beyond the hardware. Microsoft is in this for the long haul and will continue cashing in just fine without even touching the consumer market Click To Tweet. The HoloLens and I go way back.

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Upload VR

NOVEMBER 2, 2023

Back in 2016, designer and filmmaker Keiichi Matsuda released Hyper-Reality, a concept film that imagined an augmented reality future where physical and virtual realities have merged, resulting in a "city saturated in media." The film was heavily circulated, covered extensively across media and news outlets when it released.

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The Ghost Howls

DECEMBER 28, 2020

Happy Holidays , my dear AR/VR community! Even if these should be holidays, my will to inform you is not in vacation, so here you are my roundup of the best AR/VR news for this week. Microsoft Flight Simulator releases VR patch. Asobo and Microsoft have worked hard for this and on 22nd, the VR patch has been released.

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VRScout

JANUARY 9, 2017

With the deep history of innovation and modern focus on entertainment, it is no shocker that AT&T is taking aim at the most immersive medium: virtual and augmented reality technology. AT&T sponsored us to attend the Developer Summit in Las Vegas , and as it turned out – the force was strong in VR/AR initiatives.

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ARPost

JUNE 8, 2022

Awards also go to the winner of the startup pitch competition, Best in Show VR, Best in Show AR, and there’s also the Awesome Award. All these four awards are decided at the conference. Best Art or Film. Sony Electronics Head of Business Development, Thaisa Yamamura, presented the Auggie Award for Best Art or Film.

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AR Insider

AUGUST 30, 2021

Venice VR Expanded, the VR section of the Venice Film Festival, opens to the public online on Tuesday, September 1st, and will run through the 19th of September. TikTok Testing TikTok Effects Studio, which will allow its users to create AR effects and filters. These are stocks picked by Matthew Ball, author of the metaverse manifesto.

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Road to VR

MARCH 1, 2019

Future Sight AR. Immersion Analytics. Many of the studios above are well-established in both the consumer VR space and the growing AR industry as well, so you may recognize more than a few names on the list. SEE ALSO Microsoft Significantly Misrepresented HoloLens 2's Field of View at Reveal. Productivity.

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InstaVR

SEPTEMBER 20, 2019

VR, AR, MR, XR — those are just a few of the acronyms used to talk about exciting new immersive technologies. But how do you know when you should be creating VR apps instead of the other options like AR? Interestingly, the same department within a company may use AR and VR for similar but very different purposes.

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The Ghost Howls

JULY 14, 2019

Here you are my recap of the most interesting XR news of the week! Apple has killed its AR glasses project… maybe. If the report were true, this would mean that Apple doesn’t believe in AR anymore and this would be terrible news for all the immersive realities ecosystem. Top news of the week. So, what’s happened?

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Road to VR

DECEMBER 1, 2016

Kit Kat) and allows users to run a suite of proprietary apps mostly as a heads-up-display type interface, though there is some capacity for headtracking and AR applications in the R-7. It may not be immersive yet, but ODG aspires to make their smart glasses product line into a major augmented reality platform.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. What’s more, Meta’s AR-enhanced advertising options allow companies to promote their unique experiences across social media channels like never before.

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XR Today - Augmented Reality tag

OCTOBER 31, 2022

Today, ARWall, a virtual production product and services merchant, updated its augmented reality effects (ARFX) Pro Unreal Engine Plugin to streamline workflows for end-users incorporating immersive backdrops for media productions. New graphic options give a production team more control over the quality of a backdrop.

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VRScout

JANUARY 25, 2019

With a vast majority of VR titles focused on evoking powerful emotional responses from users – whether it be excitement, anger, or even disgust – with thrilling, action-packed immersive content, it’s easy to forget that virtual reality has also proven immensely useful as a tool for mindfulness, meditation, and overall body wellness.

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Cats and VR

JANUARY 15, 2019

Los Angeles-based AR studio ARwall has expanded with the addition of senior-level talent and entertainment industry advisors well known for their expertise in design, engineering, and XR. They also create visuals for advertising, games, training, and immersive content, including their own original content.

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Hypergrid Business

JANUARY 26, 2022

Still from 2018 film Ready Player One. Anyone who spends their days working from home, on what feels like non-stop Zoom meetings or Microsoft Teams sessions, is living a type of virtual reality. Last week’s announcement of Microsoft’s takeover of Activision Blizzard was couched in terms of capitalizing on the metaverse.

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XR Today - Mixed Reality tag

DECEMBER 16, 2022

According to Allied Market Research, augmented and virtual reality (AR/VR) aviation markets are expected to reach $23.6 Extended reality (XR) tools will allow manufacturers, airlines, and customers to leverage immersive tools capable of empowering the commercial aviation market. Remote Guidance for Inspections.

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VRScout

JULY 15, 2018

Developed by Owlchemy Games, the original minds behind the hit VR title Job SImulator, the far-out immersive adventure places users in the shoes of Rick Sanchez’s reluctant side-kick, Morty Smith, as they participate in a series of seemingly-menial tasks, from basic laundry care, to complex ship repair. Image Credit: Adult Swim.

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. This ranged from user interfaces (UIs), filming, controls, and hardware optimisation. I would also agree that a keyboard is not a good idea.

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XR Today - Mixed Reality tag

JULY 17, 2023

Other immersive firms have leveraged their technologies to boost engagement rates with audiences. Recently, Jugo and football legends Arsenal struck a major deal on immersive collaboration for audiences. This comes after Disney debuted its first-ever AR film for audiences in September last year.

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