XR Today - Mixed Reality tag

SEPTEMBER 14, 2022

Last Thursday, as part of its Disnery+ Day, which celebrates the meteoric rise of the streaming service, the media conglomerate debuted its first-ever augmented reality (AR) movie. The inspirational short film features its lead discovering an immersive “World of Imagination” displayed as an AR visualization.

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VRScout

AUGUST 26, 2020

Baobab’s upcoming immersive short features a stacked cast of Oscar-winning talent. This past June award-winning immersive animation studio Baobab Studios revealed its next project, Baba Yaga , a dark and mysterious fairy-tale adventure centered around themes of “love, fortitude, and magic.”

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VRScout

APRIL 28, 2023

High fashion, sustainable farming, and immersive technology collide. First spotted by Adweek , the Balenciaga Regenerative Agricultural Experience uses AR technology to educate users on the proper techniques for improving soil health, including intercropping, crop rotation, agricultural waste, and composting.

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VRScout

MARCH 28, 2023

Rokid adds yet another addition to its lineup of portable AR hardware. Rokid, a human-computer interaction technology company, is back with yet another pair of advanced augmented reality (AR) glasses that could replace your current home theater setup. For more information about the company’s lineup of AR glasses visit Rokid.com.

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VRScout

AUGUST 8, 2023

The device pairs with Rokid AR glasses to provide a portable entertainment experience. This past week the company shared more information on its latest immersive device, Rokid Station. “Its intuitive controls are the natural complement to the Rokid Max AR glasses that deliver stunning visual fidelity.

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VRScout

JUNE 9, 2021

The legendary film festival makes a triumphant return to NYC with in-person and at-home entertainment. This includes the return of live in-person events, such as the infamous Tribeca Film Festival. But how exactly does one go about accessing these incredible VR & AR projects? The Passengers: The Kid.

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VRScout

JULY 16, 2021

Thanks to jaw-dropping VR films like Space Explorers: An ISS Experience and educational games such as Mission: ISS , anyone with a VR headset has the ability to experience life aboard the International Space Station. You can learn more about the use of immersive technology aboard the International Space Station by visiting here.

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VRScout

NOVEMBER 17, 2021

Ghostbusters: Afterlife ScARe uses AR technology to immerse you deep in Sony Pictures’ new movie, Ghostbusters: Afterlife , as one of the legendary Ghostbusters. , Ghostbusters: Afterlife ScARe uses AR technology to immerse you deep in Sony Pictures’ new movie, Ghostbusters: Afterlife , as one of the legendary Ghostbusters. ,

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VRScout

JUNE 22, 2021

While the pandemic still rages on across the globe, the XR industry can count a clear win thanks to the dedicated team behind this year’s Tribeca Film Festival. . Given the unique challenges the Tribeca Film Festival team navigated by choosing to attempt a hybrid event, a series of industry partnerships emerged. Back to normal?

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ARVR

NOVEMBER 28, 2022

The video game industry loves the word “immersion,” and so do gamers. Immersion in gaming can mean a couple different things. In essence, immersion is tricking a person into thinking that they are really participating in the events they’re interacting with, whether physically or emotionally.

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VRScout

JULY 17, 2021

The Marché du Film is the business counterpart of the Cannes Film Festival and one of the largest film markets in the world. Like many festivals this year, the Cannes Marché du Film struggled to attract the usual number of attendees from all over the world to its onsite location. Then you get into VR.

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AR Insider

AUGUST 5, 2021

Today, we can have impactful media experiences everywhere, including immersive technologies like augmented and virtual reality. The AR touchstone title Poke?mon Creators use virtual reality production techniques to plan and “shoot” film in VR, as if they were on set with the animals. The studio was ahead of its time.

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XR Today - Virtual Reality

NOVEMBER 18, 2022

German extended reality (XR) firm has recently released a virtual reality (VR) film with tools from an industry-leading gaming engine. The German federal states of Lower Saxony and Bremen recently partnered with the Nordmedia funding agency to debut a chilling immersive experience for history learners. XR and Immersive Documentaries.

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VRScout

DECEMBER 12, 2019

Over the past several years, the legendary Sundance Film Festival has transformed from a high-profile celebration of independent film into a haven for bleeding-edge multimedia projects. These locations will serve as the home bases for an eclectic catalog of carefully curated film, art, and technology.

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ARPost

JULY 17, 2023

Experts have been warning that, as exciting as AI and the metaverse are, these emerging technologies may have negative effects if used improperly. A new short film, titled PRIVACY LOST , is a theatrical exploration of some of those concerns. A waiter appears and the child puts down the tablet and puts on a pair of AR glasses.

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VRScout

MARCH 28, 2022

The program will cover everything from VR and AR to immersive journalism. She took the opportunity to speak about her vision for NEM alongside the program’s first official employee, Mary Matheson, a formerly UK-based accomplished director across traditional and immersive storytelling. Details on the program can be found here.

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The Ghost Howls

OCTOBER 8, 2023

Lightfields are usually generated with the virtual elements rendered in a special way to a display. Light fields are a big deal and can improve a lot the sense of immersion in AR/MR experiences. There are a few things that were great with their prototypes: Lightfields let you focus for real at different distances.

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VRScout

OCTOBER 27, 2021

Set after the events of Avengers: Endgame , the film follows these ancient heroes as they unite to save the world from this apocalyptic threat. Before you watch the film, you can learn more about this new ensemble of heroes with Marvel Studios’ first official ‘AR Story Experience,’ Eternals: AR Story Experience.

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VRScout

MARCH 30, 2023

SXSW 2023 was stacked with some truly incredible immersive experiences, both creatively and innovatively. JAILBIRDS Bobby: Thomas Villepoux’s Jailbirds VR is an incredible animated story about two prisoners who are tormented by a cruel warden. Not to say we didn’t attend our fair share of parties, which we certainly did.

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VRScout

FEBRUARY 9, 2020

The annual festival will debut new AR experiences from Magic Leap, Intel, and director Virginia Galloway. Attendees of the SXSW Trade Show in Austin, TX will be the first to experience the next phase of movie and concert entertainment powered by cutting-edge AR technology. Intel’s Superhuman AR. Hiraeth audio AR experience.

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VRScout

DECEMBER 10, 2020

Computer vision and AR technology bring Mount Kilimanjaro to life in your living room. Available now via the Red Bull TV app, the 45-minute short film has you joining Gadd and his expedition team as they make their way across the Tanzanian mountain face while recording the dramatic environmental changes.

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XR Today - Virtual Reality

NOVEMBER 18, 2022

German extended reality (XR) firm has recently released a virtual reality (VR) film with tools from an industry-leading gaming engine. The German federal states of Lower Saxony and Bremen recently partnered with the Nordmedia funding agency to debut a chilling immersive experience for history learners. XR and Immersive Documentaries.

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XR Today - Virtual Reality

JULY 4, 2022

However, in immersive learning, instructors use a completely simulated environment for training, which facilitates both remote education where learner’s cannot meet with in-person with instructions, as well as hands-on training where you need prototypes, tools, materials, equipment, and others. What is Immersive Learning?

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ARPost

APRIL 28, 2022

So, it’s clear that the prospects for this technology are stunning. XR experts believe the education and healthcare industries are leaders in the use of immersive technologies. They just do not have an opportunity to immerse themselves in the topic, experience, and comprehend the material.

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VRScout

APRIL 19, 2019

The 2019 Tribeca Film Festival is just around the corner and with it comes Tribeca Immersive Virtual Arcade , an entire exhibit dedicated to highlighting creators who explore how storytelling and technology can come together to deliver wondrous VR and AR experience. Image Credit: Felix & Paul Studios.

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VRScout

JANUARY 20, 2021

Fans of the long-running comedy franchise can, for the first time, immerse themselves in the world of Wallace & Gromit as they take on the role of an employee at the duos latest business endeavor, Spick and Spanners. The post Wallace & Gromit City-Scale AR Adventure Now Available On Smartphones appeared first on VRScout.

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VRScout

JULY 2, 2020

Niantic and Punchdrunk to produce 10 new immersive theater experiences powered by augmented reality. When it comes to location-based AR gaming, San Francisco-based developer Niantic is at the top of the food chain. There are 10 new AR experiences in development, some of which requiring an AR headset in order to access.

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VRScout

MAY 9, 2019

With a steady stream of visitors making up the packed queue hours prior to opening and reports of tickets for every time-slot being sold out each of the nine days of Tribeca Immersive, the festival easily hit a high mark for attention on mixed reality and similar content. Jan Kounen’s Ayahuasca // Image Credit: Darragh Dandurand.

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VRScout

JUNE 17, 2021

As if that weren’t interesting enough, the project uses AR technology to bring its pages to life with animation, real-life stories, and other interactive elements that pop right out of the pages. The AR content was created by Ram Devineni from Rattapallax. “As Image Credit: Rattapallax. Feature Image Credit: Rattapallax.

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VRScout

MARCH 14, 2019

In an official statement released yesterday by Google, the company confirmed the termination of their popular immersive film program, Google Spotlight Stories, after an impressive six years of AAA VR storytelling. In a statement sent to press, a Google Spokesperson expressed the companies pride towards their ambitious immersive studio.

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VRScout

APRIL 19, 2022

Geenee AR’s unique software uses full-body tracking to let you wear NFT clothing and accessories. Geenee AR has partnered with Ready Player Me to help bring your digital identity to the real world. We are seeing a strong desire among consumers for more realistic avatars with a focus on cultural representation.

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ARPost

DECEMBER 23, 2020

Using the Red Bull app, you can scan your TV screen and uncover AR content within the film itself. The Last Ascent is the world’s first synced AR video experience. eyecandylab developed the technology behind the film, which enhances the storyline by adding interactive and immersive experiences throughout the film.

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AR Insider

JUNE 14, 2021

This week we look at WWDC takeaways, PSVR showcase, Tribecca’s immersive slate, and some fresh funding for spatial players. Let’s dive in… The Tribeca Film Festival’s always impressive immersive offering is back in hybrid form. More from AR Insider…. Tickets here. Eyeglasses with Auto Focus.

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VRScout

JANUARY 31, 2021

Sundance Film Festival’s 2021 New Frontier showcase is currently in full swing, offering attendees a plethora of genre-defying entertainment available via a custom-built social platform composed of a virtual gallery, cinema house, and lounge area. The post AR Documentary Short Fortune! Image Credit: Atlas V.

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VRScout

MARCH 26, 2022

Masked or otherwise (Texas is pretty lax), a frenzy of wild-eyed art, music, film, and XR-hungry visitors flooded into Austin for a week of back-to-back programming. Goliath is incredibly colorful with images that immerse you deep in the struggles of mental illness. SXSW was back in full force last week. MINIMUM MASS (VR).

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VRScout

APRIL 20, 2020

When the car speeds up or makes a sharp turn, for example, so does the in-game vehicle, adding an additional layer of immersion to the experience. By securing the help of two of the most sought after directors in Hollywood, Holoride has only further positioned itself as the leading provider of backseat immersive entertainment.

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VRScout

FEBRUARY 11, 2020

The 7th Annual DEW Expo introduced a wealth of marketers ready to adopt immersive technology. . Live experiences are quickly becoming the number one method for generating publicity and building fandom around a brand. In another session at DEW, the same message was echoed by fellow members of the immersive tech industry.

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