XR Today - Virtual Reality

FEBRUARY 29, 2024

Next month, at the South by Southwest Festival (SXSW) 2024, which has a history of showcasing XR customer and enterprise innovations, automotive leader Honda plans to showcase its unique VR experience platform. Honda is ready to wow SXSW auidences with its innovative automotive and XR technology unification.

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XR Today - Mixed Reality tag

FEBRUARY 8, 2023

Immersive technology advancements are impacting various parts of daily and office life. Industries like healthcare, engineering, and manufacturing are already taking advantage of MR. Notably, major automotive firms like BMW, Kia Motors, and Aston Martin are exploring the MR landscape to reap its benefits.

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ARPost

APRIL 17, 2023

After the COVID-19 pandemic made most event organizers cancel their live AR/VR events or host them virtually, in the past year more and more live events are making a comeback. Even the immersive industry needs a real-life environment to discover gadgets and try AR/VR content.

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XR Today - Mixed Reality tag

MARCH 29, 2023

As the extended reality market evolves, companies are discovering how beneficial immersive technologies can be. In the automotive landscape, the right XR technologies bring teams together worldwide for training, collaboration, and product development opportunities. For automotive companies, Motive.io

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Road to VR

MAY 3, 2021

Holoride , the Audi co-founded startup aiming to inject immersive VR and AR into everyday car travel, announced it’s raised a €10 million (~$12 million) Series A investment round. The post Holoride Secures $12M Funding to Create Immersive in-car VR Experiences appeared first on Road to VR.

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ARVR

MARCH 17, 2021

Since the launch of the new generation of the AR-media platform last November, our team has been working hard to add more features and address the needs of entire groups of AR Creators , from Publishers to Architects, from Marketers to Teachers and many more. Trending AR VR Articles: 1. Enter The Monarchy 3.

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XR Today - Mixed Reality tag

MAY 17, 2023

Speed is crucial in the automotive industry. Extended Reality offers teams the ability to create new safe, and immersive training environments for employees, enhance collaboration, and improve collaboration on a global scale.

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VRScout

JULY 9, 2020

AR-enhanced navigation and 3D stereoscopic displays arriving later this year. German automotive manufacturer Mercedes-Benz has never been shy about its love for immersive technology. The post 2021 Mercedes S-Class Will Feature AR Navigation And 3D Eye-Tracking appeared first on VRScout. Image Credit: Mercedes-Benz.

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ARPost

MARCH 4, 2021

Tech publications have been showing you loads of AR experiences by major retail brands, distributors, and producers. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. To make up for the lost foot traffic, brands are creating immersive experiences that bring the store to the shopper.”.

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VRScout

JULY 7, 2021

Since its launch in 2016, 8th Wall has changed the way we access AR experiences, utilizing WebAR technology to remove the need for third-party apps or downloads. All you need is a smartphone with a camera and a web browser to access amazing AR effects. Brands can and even try out WebAR experiences directly from the Partners page.

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XR Today - Mixed Reality tag

FEBRUARY 22, 2023

Few sectors are under more pressure than the automotive industry. For decades, automotive companies have been quick to adopt and explore new digital innovations. After all, consumers are constantly searching for faster, more efficient, and safer vehicles. million by 2027 for the automotive space alone.

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ARPost

JUNE 26, 2019

UK fans of immersive technology are in for a treat: Mercedes has created a roadshow like no other. The Logistics behind the Mercedes Immersive Roadshow. Of course, this innovative and massive mobile AR/VR experience needs more than just software and immersive headsets. Endorsing an Evolving Brand Image.

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ARPost

JULY 29, 2021

To make this happen, the luxury car company has partnered with some old ARPost favorites in AR and VR technology including Pico , Engage, and 8th Wall. The projects have also been enabled by companies we had yet to meet, including CRAFT, Antiloop, Govar, and We Are Jerry. An AR experience wasn’t enough for BMW. BMW’s Road to XR.

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AR Insider

APRIL 30, 2020

This article is the latest in AR Insider’s editorial contributor program. It excerpts a section from the report, The Incredible Impact of Enterprise AR & VR , to which AR Insider Editor Mike Boland contributed insights and commentary. . The Incredible Impact of Enterprise AR & VR.

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AR Insider

FEBRUARY 19, 2020

This is the latest in AR Insider’s Event Spotlight series. As spatial computing (AR & VR) continues to develop ways to accelerate enterprise adoption, it’s all about gaining knowledge and network. With that backdrop, XR Immersive Enterprise is coming to Boston in May to examine XR’s impact. AR, VR OR MR?

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Tech Trends VR

JULY 26, 2019

An exclusive webinar will explore how VR & AR are Transforming Training, Education & Worker Guidance. The burgeoning growth of the immersive learning sector has already thrown up several key benefits Click To Tweet. What benefits can be had in terms of time and cost savings , and how are companies measuring this?

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XR Today - Mixed Reality tag

FEBRUARY 1, 2024

Igloo Vision was among a number of leading emerging technology companies showing face at the event to highlight the future of workplace technology -with the firm successfully showcasing how immersive spaces are a valuable enterprise tool via its Igloo Core Engine solution. In 2023, Igloo Vision showcased its various immersive spaces.

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AR Insider

SEPTEMBER 16, 2020

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . T his week we’re examining 8th Wall-powered WebAR activations that recently launched across four different industry verticals: Automotive, Ecommerce and Food (x Entertainment!). by Tom Emrich.

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XR Today - Virtual Reality

JULY 20, 2022

Global automotive company Nissan began steering towards the Metaverse in a campaign to promote its latest all-electric vehicle, the Ariya, it announced on Wednesday. The event enables attendees to enter an augmented reality (AR) powered Metaverse experience. Nissan Adopts Extended Reality.

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ARPost

MAY 30, 2020

The VR/AR Global Summit, organized by VR/AR Association (VRARA), is taking place from June 1 through June 3. One defining characteristic of the VR/AR Global Summit is that it does see itself more as a summit than as a trade show. Events are broken down by subject into either Education, Medical, Simulation, or Training.

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ARVR

JANUARY 21, 2022

Analysts predict that the AR market will reach $198 billion in 2025. This year, the number of mobile AR users is expected to reach 3.5 With a large market to tap into, providing AR experiences can be a competitive edge in many industries. Mobile devices, by their nature, are very portable and easy to bring into nearly any space.

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XR Today - Virtual Reality

MARCH 19, 2024

To empower workers with Omniverse digital twin creation and immersive collaboration, NVIDIA is introducing CloudXR APIs and Graphics Delivery Network (GDN) frameworks to democratise XR content creation for use cases such as warehouse and automotive design and notably allowing headsets such as the Apple Vision Pro to run the service.

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XR Today - Augmented Reality tag

APRIL 24, 2023

Chinese augmented reality heads-up display (AR-HUD) manufacturer Raythink debuted a novel automotive solution on Thursday. Its latest AR-HUD for smart vehicles took centre stage at the 20th annual Shanghai International Automobile Industry Exhibition. The sales volume of AR HUD is growing rapidly.

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VRScout

MAY 16, 2023

We’ve seen our fair share of remote collaboration tools powered by immersive technology over the past few years, from Horizon Workrooms , Meta’s virtual coworking platform for Quest headsets, to Spatial’s augmented reality (AR) holograms. Ease is the name of the game when it comes to Campfire.

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ARPost

MARCH 4, 2021

Tech publications have been showing you loads of AR experiences by major retail brands, distributors, and producers. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. To make up for the lost foot traffic, brands are creating immersive experiences that bring the store to the shopper.”.

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The Ghost Howls

JANUARY 11, 2022

I was afraid that at this CES wouldn’t have been many pieces of news about AR and VR, but actually, we had quite a few interesting ones. This shows that the ecosystem is alive, and notwithstanding the pandemic, there are many XR companies that are pushing the technology forward. TCL Leiniao AR teaser trailer.

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VRScout

DECEMBER 19, 2018

When I think of futuristic HUD (heads up display) technology, the first thought that comes to mind is almost always Tony Stark AKA Iron Man and how Hollywood has imagined AR displays through his advanced helmet. Switzerland-based company WayRay doesn’t see Tony Starks futuristic AR display as just fantasy, however.

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VRScout

DECEMBER 1, 2020

“We are especially excited by the introduction of depth awareness in the XR-3 through combined LiDAR and RGB video, enabling the most realistic mixed reality experiences ever seen. By working with Varjo, Unity continues to power the next level of photorealism and immersion for industrial design, simulation, training, and more.

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ARPost

JULY 14, 2022

This May, the Automotive Innovation Forum witnessed multiple attendees collaborating in the same immersive environment through a distinct augmented and mixed demo. Immersive Streaming With NVIDIA CloudXR. AR/VR technology is quickly evolving by the minute. Porsche Mission R Augmented and Mixed Reality.

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ARVR

OCTOBER 1, 2022

Immersive marketing continues to be a leading AR use case. For the same reason, AR visualization has begun to develop in the automotive vertical. But Toyota has taken AR in another direction. To localize itself and overlay graphics dimensionally, the car itself is the AR activation marker that the app recognizes.

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ARPost

NOVEMBER 4, 2022

Today, millions of people use AR and VR as they go through their daily lives. While many of the popular use cases of AR and VR are still in the realm of gaming and entertainment, other industries are finding practical use cases unique to their sectors. XR technology is evolving quickly.

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ARVR

MARCH 25, 2021

Augmented and virtual reality (AR/VR) are giving storytellers the ultimate tool to immerse their audiences in their stories. Content creators are pushing the boundaries of storytelling and are adopting AR/VR to tell new stories in a more engaging way and with an unmistakable sense of presence.

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ARPost

SEPTEMBER 5, 2019

Since its inception in the industry a couple of years ago, immersive tech quickly found an appropriate home in real estate and architecture, and proved itself to be one of the most valuable tools to communicate a property design. Here are some of the most intriguing ways immersive technology is changing how architects work and function.

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VRScout

JANUARY 23, 2019

Lyft files patents for two ideas that use both AR & VR to create a better overall value of services. Behind the scenes, however, there are six years of accumulated data-rich information that, from Lyft’s perspective, could used to transform the current rideshare experience. Calling a Lyft driver is a pretty simple task.

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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ARVR

JUNE 28, 2022

That maps to fully-immersive VR, as well as real-world AR interaction. And the portion of the tech stack where it focuses is AR display technology. Here, there are generally many moving parts and methodologies to get 3D content to render in line-of-sight and world-immersive ways?—?everything

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XR Today - Mixed Reality tag

JANUARY 22, 2024

This month, Porsche partnered with XR giant Meta to leverage its Quest 3 MR headsets to create immersive presentations for upcoming vehicles in a bid to showcase how emerging Metaverse services provide business value. Meta is looking to leverage fully enterprise-ready immersive, shared VR environments to promote its Metaverse vision.

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