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The State Of XR In the Automotive Industry

XR Today - Virtual Reality

The future of XR (extended reality) in the automotive industry is defined by meaningful, engaging experiences intended to make us safer on the road and improve how we travel. Already, we’ve seen leading companies in the automotive landscape experimenting with what’s possible in XR. billion by 2027.

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Is Spatial Computing the Future of Automotive Safety?

XR Today - Augmented Reality tag

This week, a provider of in-car AR software solutions, Basemark, announced the successful acquisition of roughly €22 to boost the firm’s service, enabling original equipment manufacturers (OEMs) to create custom automotive XR applications. According to data provided by the firm, the automotive heads-up display is worth roughly USD 1.43

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NVIDIA Omniverse Secures Automotive Partners to Boost Digital Twin Development

XR Today - Mixed Reality tag

The Consumer Electronics Show 2024 is proving fruitful, with many leading immersive technology firms showing face and presenting innovative products ready to boost workplace operations with AR/VR/MR tools. One such firm is NVIDIA.

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Hollywood Automotive Exhibit Brings Famous Vehicles To Life In Mixed Reality

VRScout

Today marks the grand opening of The Petersen Automotive Museum’s “Hollywood Dream Machines: Vehicles of Science Fiction and Fantasy” exhibit, an automotive-themed showcase that shines a spotlight on some of the most iconic dream cars from cinema and video games. Image Credit: Petersen Automotive Exhibit.

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Mixed Reality: The Future of Automotive?

XR Today - Mixed Reality tag

Immersive technology advancements are impacting various parts of daily and office life. Promises from virtual, augmented, and mixed reality (VR/AR/MR) firms signify that immersive solutions can enhance many aspects of a business’s operations, such as training processes, collaboration opportunities, design pipelines, and marketing.

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Ford Granted Multi-Plane Automotive AR Patent

XR Today - Augmented Reality tag

Many of them aim to boost the number of use cases and integrations for immersive technologies, including AR-assisted parking, sharing, sun glare prevention , and vehicle location and search. Published on 9 November with the serial number 0360331, Ford is predicted to use the multiplane AR system for future vehicles from the US auto giant.

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Honda to Showcase XR Product at SXSW 2024

XR Today - Virtual Reality

Next month, at the South by Southwest Festival (SXSW) 2024, which has a history of showcasing XR customer and enterprise innovations, automotive leader Honda plans to showcase its unique VR experience platform. Honda is ready to wow SXSW auidences with its innovative automotive and XR technology unification.