XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. Google and Adobe Bring AR Experiences to Retail Rock Paper Reality (RPR) collaborated with Google and Adobe this week to enhance cross-platform AR retail experiences.

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ARPost

JUNE 23, 2020

Like many clothing manufacturers and retailers, Bollé has had an online presence for a while but they’re doubling down this year. Between closed storefronts, financial difficulty, and economic uncertainty, retail is struggling. In the new normal of retail, Bollé recognizes that safety is now the most important thing.

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AR Augmented Reality Retail Sony 468

XR Today - Virtual Reality

DECEMBER 15, 2023

Strivr also noted that an increase in XR hardware options, such as those available via Apple, HTC VIVE, Meta, and others, is creating a “resurgence” of enterprise interest in immersive training – painting another optimistic forecast for workplace XR in what may be a momentous 2024 for the industry.

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Training Immersion Case Study Retail 256

VRScout

SEPTEMBER 12, 2017

The Swedish furniture retailer is using Apple’s ARkit to help digitally furnish your own space. Now it appears as though the multinational group is crossing into augmented reality territory with a brand new app that brings digital IKEA furniture into any room of your choosing. available at launch with more to come.

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Augmented Reality Netherlands Retail Virtual Reality 313

The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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XR Today - Augmented Reality tag

NOVEMBER 15, 2022

This Monday, The Glimpse Group subsidiary Qreal launched TRYO, a multi-brand, multi-category virtual try-on platform for smartphones. TRYO is also currently available for free on the Apple App Store. TRYO prioritizes 3D models to create an engaging visual shopping experience for users and a low-cost solution for retailers.

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Retail Apple Machine Learning Study 82

The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. 3D content is really a huge problem that needs to be tackled if we want the 2D retail web pages to become 3D XR retail pages.

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Unity Retail Eye Tracking Simulation 298

The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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XR Today - Mixed Reality tag

FEBRUARY 8, 2024

Apple’s Vision Pro could buck an industry trend of impressive XR devices coming without system-selling applications. But because Apple readied developers last year, and now many applications are debuting on the service – Will this momentum continue, however? They are a perfect match!

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Apple Immersion Construction Tools 93

VRWorld

SEPTEMBER 27, 2017

Burberry Group Plc is the latest luxury brand to experiment with augmented reality, adding technology from Apple Inc. to its smartphone app as fashion retailers race to find new ways to engage with big spenders online. 2014 then-CEO Angela Ahrendts left Burberry to join Apple as an executive in.

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XR Today - Augmented Reality tag

JUNE 26, 2023

The plans also include shared metaverse content that groups can enjoy together. The firm notes that many vertical clients can leverage the City XR digital layer, from retail to smart cities to tourism. Front Retailing to secure immersive customer experience services such as interacting with brands before purchasing an item.

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AR Apple Retail Case Study 82

Mashable VR

JUNE 12, 2022

If you fall into the latter group and you’re looking to upgrade your laptop , consider this deal on a refurbished MacBook Air. Considering it originally retailed for $899 and is currently worth $599, that’s a pretty solid deal. Credit: Apple. Plus, third-party providers can still order parts for repairs if necessary.

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XR Today - Augmented Reality tag

JANUARY 30, 2024

This week, smart glasses manufacturer XREAL announced a successful funding round of $60 million in a strategic round to launch the firm as a competitor to the Apple Vision Pro. Developer, partner and retailer conversations are underway now to make XREAL Air 2 Ultra’s first year the biggest in AR history.

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Las Vegas AR Industry Wearables 87

VRScout

JANUARY 4, 2019

AR face filters have become increasingly popular over the last couple of years with Snapchat, Instagram, Apple, and Facebook all incorporating the technology into their respective smartphone applications and technology. The film takes you on an interactive VR adventure that tells the Native American story of how the crow came to be black. “We

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XR Today - Augmented Reality tag

FEBRUARY 24, 2023

” Comments on Warpin-Meta-IKEA Collaboration Helena Gouiveia, IKEA Retail Sweden’s Marketing Manager , explained that her firm was “constantly exploring new ways” to meet customers. According to IKEA, the project aims to “increase our understanding of how [AR] can affect a physical shopping environment.”

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XR Today - Mixed Reality tag

MAY 25, 2023

During the ceremony, XR Today, alongside an esteemed group of industry expert judges, revealed the winners across 16 categories that showcase the best and brightest the space has to offer. Apple’s XR headset may be around the corner, potentially sparking a wave of innovation in the marketplace. That’s a wrap.

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XR Today - Augmented Reality tag

JUNE 10, 2022

MADE.com, an online furniture retailer, was able to increase its purchases by 2.5 The company decided to try building an AR experience specifically for people using Apple iOS devices. The solution would be accessible only to Apple users, via ads on Facebook. Here’s how Meta and MADE.com worked together.

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Case Study Study Augmented Reality AR 73

Upload VR

AUGUST 18, 2023

The group will be managing the fund provided by SideQuest, which planned for the program as part of the company's Series A investment. How does this $1 million fund, announced as Meta readies Quest 3 and Apple prepares Vision Pro, sit relative to that moment in history?

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Apple Industry Hand tracking Retail 76

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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XR Today - Mixed Reality tag

MAY 4, 2023

Robison is the former head of Beats Products for Apple and a Cornell University graduate. I was at Apple, and they were at an experiential Dentsu agency. For instance, we intended Robotproof to function as a lab to identify unmet marketing, events, and retail needs and develop innovative solutions.

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Apple Industry Technology Immersion 86

Mashable VR

MAY 30, 2022

PutterBall Backyard Golf Game This exciting game combines golf and beer pong, designed to be fun to play for the whole family and your friend group. Apple iPad Air 16GB - Space Gray (Grade B Refurbished: WiFi Only) Bundle When it comes to tablets, the iPad remains supreme. Credit: Apple. Credit: CLIQ Products LLC.

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Real Estate Microsoft Training Apple 69

TechCrunch VR

AUGUST 29, 2021

Apple also waded into the area of virtual reality, working on developing a high-end VR headset. Apple said to be working a high-priced standalone VR headset as debut mixed reality product. RenovAI helps retailers offer automated interior design advice to their customers. The company has about 50 B2B customers.

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South Korea Tools Data Japan 75

Road to VR

MARCH 30, 2017

The world’s most-visited theme park company, Walt Disney Parks and Resorts Worldwide, dominates the charts, entertaining over 130 million people each year, more than double the attendance of the next largest company, Merlin Entertainments Group. DisneyQuest’s ‘Ride the Comix’ | Photo courtesy Dave Pape ( CC BY 2.0 ).

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AR Augmented Reality Virtual Reality Entertainment 100

XR Today - Mixed Reality tag

NOVEMBER 4, 2022

Meta is rolling the update out to a small group of US-based content creators, with the Menlo Park-based firm planning further expansion to other regions. The platform also takes Apple and Google Pay digital wallet payments. OpenSea Integration for Data Collection.

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Tools New York Groups Data 93

ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. With the Starboard UI and Apple Glasses release anticipated for Q4 2020/Q1 2021, the world is eagerly awaiting the next generation of extended reality (XR) standards.

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Augmented Reality Virtual Reality Tips AR 130

XR Today - Augmented Reality tag

DECEMBER 27, 2022

Google, Apple, and other map programmes offer this functionality to users. In 2009, the MIT Media Lab group launched SixthSense, the world’s first wearable gesture interface to overlay digital information on the real world. AR has pivoted from its initial entertainment focus to a massive market for enterprise and retail environments.

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Augmented Reality AR New York City Exercises 83

Bernard Marr

MAY 12, 2023

So it’s interesting to see that Expedia Group has become one of the first major e-commerce operators to build ChatGPT into its app. There have, of course, been AI chatbots before; Amazon's Alexa and Apple's Siri both fall into the category. The other will just get straight to the point and tell us what we need to know!

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Groups Data Amazon Technology 52

VRScout

FEBRUARY 28, 2022

Life of Geroge was retired by the LEGO Group in 2015. . LEGO Fusion retired from the LEGO Group in 2015. . In 2017, the Creative Play Lab, LEGO Group’s department that explores the future of play, launched LEGO AR Studio. LEGO Augmented Retail, Spaces & Places – Real-World Experiences. . Ultra Agents (2014).

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XR Today - Augmented Reality tag

JULY 18, 2023

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. A leading case is the upcoming Vision Pro.

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AR Unreal Education Unity 59

XR Today - Augmented Reality tag

NOVEMBER 30, 2022

Currently, big retail firms are experimenting with virtual try-on solutions to enhance customer experience platforms. Chinese smart glasses manufacturer Nreal is partnering with various broadcasting groups to enhance sporting events with integrated AR content. Retailers also leverage AR to improve the buyer’s journey.

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Augmented Reality AR Hardware Immersion 85

XR for Business Podcast

JUNE 18, 2019

Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. Rori holds an MBA from NYU Stern School of Business and a B.A. Rori: Yeah, absolutely.

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Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. Rori holds an MBA from NYU Stern School of Business and a B.A. Rori: Yeah, absolutely.

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Strategy Augmented Reality Machine Learning AR 78

The Ghost Howls

OCTOBER 19, 2018

The event hosts people from very important companies like NVIDIA, VR Chat, The Khronos Group, Alibaba (there is Jack Ma!), The Augmented Digital Design Solution from YCVR innovates a new way of home design, furniture retail, and marketing. It also features a premium VR arcade experience inside a retail environment.

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Hand tracking HTC Controllers China 224

VRWorld

DECEMBER 7, 2017

Our products are highly emotional vehicles which customers need to experience ,” said Andrea Castronovo, BMW Group Vice President, Customer Centric Sales Strategy, MPM & Process Management. While the app is available in 17 countries already, there’s support for over 21 languages offered through it.

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Augmented Reality Examples Retail Strategy 53

ARVR

DECEMBER 10, 2021

the XR Haptics working group I chair with Chris made incredible strides in only 6 months. Apple and Sony have brilliant scientists talking and working with open-minded product and designer teams. Similar technology adoption use case : AR changed completely the retailing for house furniture. And it works!

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Haptic Automotive Case Study Technology 130

EnterpriseWear

DECEMBER 4, 2018

Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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Magic Leap Training Wearables Immersion 58

Bernard Marr

OCTOBER 3, 2022

Clothing retailer Forever 21, for example, probably does not expect to make much money or much improve the customer experience of its average fan, with the presence it launched this year in Roblox. Ultimately this leads us to the concept of the decentralized autonomous organization (DAO).

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Trends Technology Tools Entertainment 64