article thumbnail

Pico Reportedly Cancels Quest Competitor to Instead Take on Apple Vision Pro

Road to VR

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

Apple 331
article thumbnail

Report: Apple Mixed Reality Headset Delayed to Late 2023 Amid Decreased Confidence in Market Appeal

Road to VR

Ming-Chi Kuo, a respected supply chain analyst, reports that Apple is tamping down enthusiasm for its upcoming mixed reality headset, which was rumored to see its big announcement at Apple’s Worldwide Developers Conference (WWDC) in June. Includes a main SoC (CPU, GPU, and memory) and a dedicated image signal processor (ISP).

Apple 358
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Apple Vision Pro Is Coming To China This Year

Upload VR

Apple Vision Pro will launch in China later this year. Reuters reports that Apple CEO Tim Cook revealed the news in response to a question at the China Development Forum in Beijing, according to China Central Television. Vision Pro is currently only available in the US. But does it deliver? And what’s it really like to own and use?

China 104
article thumbnail

Spatial Beats: Pico, Apple & SXSW

AR Insider

This week, Pico gets new funding, SXSW charges forward with online event, and new Apple AR rumors emerge. The company said that the money will be used for acquiring core technologies such as optics and increasing consumer awareness and demand for the products in Asia. Apple rumored to launch MR glasses in 2022 and AR glasses in 2025.

Apple 270
article thumbnail

Apple Is Reportedly Now Aiming To Launch Vision Pro In February

Upload VR

Apple is aiming to launch Vision Pro in February, Bloomberg's Mark Gurman reports. Gurman reliably reported many details of the upcoming headset before it was officially revealed or even acknowledged to exist by Apple. Apple will likely require appointments for purchasing, he wrote, as it did with the original Apple Watch in 2015.

Apple 143
article thumbnail

Apple Has Reportedly Been Aiming To Launch Vision Pro In January

Upload VR

Apple has been "aiming internally" to get Vision Pro "out the door" by the end of January, Bloomberg's Mark Gurman reports. Gurman reliably reported many details of the upcoming headset before it was officially revealed or even acknowledged to exist by Apple.

Apple 136
article thumbnail

Apple, China’s Luxshare Partner for AR Smart Glasses

XR Today - Augmented Reality tag

Apple Inc has reached out to Chinese manufacturing firm Luxshare to develop its upcoming augmented reality (AR) smart glasses, Nikkei Asia reported on Thursday. It also indicates a major achievement for Chinese suppliers as Apple previously supported Taiwanese firms. Luxshare is rising in the ranks of Chinese industry.

Apple 93