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Niantic’s Latest AR Game Peridot Is One Of Its Best Yet

VRScout

Tamagotchi’s are back! Sort of… Pokémon GO creator Niantic has released a number of location-based augmented reality (AR) games since the launch of its first title, Google Ingress , back in 2013. Credit: VRScout AR you ready for this responsibility? Peridot sets itself apart with its improved use of AR technology.

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The Most Important Upcoming AR/VR Events This Year

ARPost

After the COVID-19 pandemic made most event organizers cancel their live AR/VR events or host them virtually, in the past year more and more live events are making a comeback. Even the immersive industry needs a real-life environment to discover gadgets and try AR/VR content.

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AR Smart Device Turns Your Favorite Goggles Into A Personal Swim Coach

VRScout

A full-color display offers real-time data while you train, such as lap time and total distance covered. ” Those interested in upgrading their training regiment can pick their own Vuzix Smart Swim AR device for $499 via Amazon or the official Vuzix website today. Feature Image Credit: Vuzix Labs.

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Are Ray-Ban Stories AR Training Wheels?

ARVR

The operative term is “smart” versus “AR” as there is no optical system that projects visuals. However there are elements of, and foundations for, audio AR experiences. This aligns to some degree with our pre-launch speculation around Facebook’s lite AR approach, but Facebook went even “lighter” than we predicted.

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What Will AR Do for Brand Marketing in 2021?

AR Insider

W hat’s the state of AR as we enter 2021? We recently did just this with AR Insider partner Matt Maher for his view on AR growth drivers. As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. Click To Tweet.

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What’s Driving Pinterest’s AR Play?

AR Insider

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part III: The Field. Some companies are established players moving into AR ( AR converts ). Some are AR-native players building tools and technologies to advance the state of the art ( AR enablers ).

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FORM’s AR Swim Goggles Now Work In Open Waters

VRScout

FORM’s AR-enhanced swim goggles received a free firmware update today introducing support for Garmin and Apple smartwatches, allowing wearers to track a wide range of metrics, such as their GPS location and heart rate, while swimming outdoors in open water. Pair your Garmin or Apple smartwatches for additional GPS functionality.

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