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Spatial Beats: Microsoft Mesh, Niantic & VR Training

AR Insider

This week, we look at takeaways from Microsoft Ignite, Space X, Pokemon Go and VR training from Bank of America. The company is going all in on Mixed Reality, to paraphrase its chief executive Satya Nadella, who used Microsoft’s AltspaceVR platform for his keynote. W elcome back to Spatial Beats. The inserts go from 0 to -8.0

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What Will AR Do for Brand Marketing in 2021?

AR Insider

W hat’s the state of AR as we enter 2021? We recently did just this with AR Insider partner Matt Maher for his view on AR growth drivers. As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. Click To Tweet.

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Getting started with Augmented Reality (AR)

ARVR

It has become viable that even businesses and corporates are using it to increase sales, and transform the way humans interact with computers and visualize contents. The first AR experience was developed in 1968 at Harvard when a computer scientist named Ivan Sutherland created a special head-mounted AR display system.

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Will the AR Cloud Underpin a “Real-World Metaverse?”

ARVR

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. Another way to view the AR cloud?—?framed

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Metaverse and Investing – Opportunities for Retail Investors Part 2: Software and Infrastructure

ARPost

Or AR applications that can be easily customized by those who do not have the money to make their own. There are and will be games for PCs, consoles, mobile devices, VR, and AR. And then there are the “tools” with which all of the above will have to be created, modeled, written, and programmed.

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How to Support and Manage XR in the Workplace

XR Today - Virtual Reality

While AR/VR/MR solutions may continue to grow across enterprise clients, XR is still an emerging technology. Distributing a headset – or a fleet of headsets – requires staff onboarding, training procedures, a robust security network, and a digital management system. A business must ask if XR is for them.

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Big XR News from Microsoft Ignite, Snap, Meta, and Valve

XR Today - Mixed Reality tag

However, with 2024 shaping up to be a monumental year for XR, with Microsoft, NVIDIA, Amazon, and Apple all putting major stakes and investments into the space, what companies do today could greatly influence the future of work. The firm is rolling out the features starting in early December this year for free.