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QReal Launches Multi-Brand, Multi-Category AR Virtual Try-On App TRYO

ARPost

Converse, for one, first offered this shopping experience back in 2010 through The Sampler iPhone app which leveraged augmented reality. Leveraging advanced AR and VR technology, virtual try-on presents an effective solution to this problem. Virtual try-on is not an entirely novel concept. Not all brands have virtual try-on apps.

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Campaign Tracker: AR Boosts Ad Conversions 300%

AR Insider

This is the latest in AR Insider’s Campaign Tracker series. Running semi-weekly, it examines marketing campaigns that utilize AR visualization such as product try-ons, and their results. P roof points continue to roll out for AR’s effectiveness as an advertising medium. This all happened in web AR with no app required.

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GREATS Shoes Lifts Brand Awareness 3.4x with AR

AR Insider

This is the latest in AR Insider’s Campaign Tracker series. Running semi-weekly, it examines marketing campaigns that utilize AR visualization such as product try-ons, and their results. P roof points continue to roll out for AR’s effectiveness as an advertising medium. AR continues to show efficacy on this front.

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AR 101?—?A brief summary (Part 1)

ARVR

Source AR 101?—?A What are its features basic? What are some of Augmented Reality problems and challenges? In this article, you will find: AR definition, Basic features, and AR problems and challenges. Some AR Types Augmented Reality can be applied mainly on markers, 3d objects, flat surfaces, and faces.

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Well-funded AR Headset Startup DAQRI is Shutting Down

Road to VR

DAQRI, the Los Angeles-based AR headset company known for its enterprise-focused Daqri Smart Glasses , is shutting down. Since its founding in 2010, the company has garnered a total of $275 million in investment funds, the most recent of which brought in $260 million in 2017.

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Artists Create AR Takeover at NYC’s Museum of Modern Art

VRScout

The artist group developed an unauthorized AR app that lets you interact with Jackson Pollock’s paintings. The group of artists chose the fifth floor Pollack exhibit at MOMA for the project because the room remain unchanged for so long. The AR app uses Vuforia image recognition to scan and overlay new images onto the art.

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InstaVR Interviews: Antoine Vivet, Founder of Longue-Vue (a division of Manzalab Group)

InstaVR

Antoine Vivet, Founder of Longue-Vue (a division of Manzalab Group ). Created in 2010, Manzalab has been exploring new technologies and inductive methods in order to create more immersive and collaborative experience in training, communication and design fields. To learn more about his work and Manzalab Group, visit [link].

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