Road to VR

NOVEMBER 21, 2017

I had a chance to talk with Samsung’s Tom Harding, who is the Director of Immersive Products in charge of product strategy and bringing VR to the market. The post Samsung’s VR Strategy with Tom Harding, Director of Immersive Products appeared first on Road to VR. Support Voices of VR. Subscribe on iTunes.

Strategy 196

Strategy Immersion Samsung Controllers 196

AR Insider

JUNE 12, 2020

Looking to fill that gap, AR Insider’s research arm ARtillery Intelligence has completed Wave III of its annual consumer survey report. Working with consumer survey specialist Thrive Analytics, it wrote questions to be fielded to 1000 U.S. Make it plain spoken like Snapchat, Pokémon Go and Google all have done.

AR 304

AR Survey Video Education 304

ARPost

APRIL 22, 2022

The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. For example, the last time we covered one of their reports it was an industry survey with Perkins Coie. Identifying Policy Issues. Economic Issues. “If Access and Adoption.

Data 421

Data Industry Technology Immersion 421

ARPost

APRIL 1, 2021

AR has emerged as an immersive shopping tool that can help online buyers visualize and interact with an item. According to Google , a one-second page load delay can reduce conversions up to 20%. See Also: Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce. One such example of this is augmented reality.

Augmented Reality 272

Augmented Reality Retail AR Tools 272

ARPost

APRIL 11, 2023

Increased Adoption of AR in E-Commerce According to a recent survey, 38% of marketers reported using AR in 2022. Companies like Google, Microsoft, Lenovo, and Vuzix are developing smart glasses to enhance the AR experience. AR also relies on spatial data to immerse users. Screenshots taken on the official EQ3 website 4.

Trends 402

Trends AR Examples Technology 402

XR Today - Mixed Reality tag

AUGUST 26, 2022

1,000 consumers aged 13 to 70 were surveyed on their views of how much time they expect to spend on numerous devices, including their smartphones, laptops, and extended reality (XR) devices. Despite this, most people remained unfamiliar with immersive headsets, devices, and technologies, which need addressing in the future.

United Kingdom 110

United Kingdom Survey Study Augmented Reality 110

ARVR

NOVEMBER 14, 2022

This is different from AR or VR, where augmented reality is a digital overlay, and virtual reality is a fully immersive experience. The concept of 3-D images and stereoscopic displays (making 3-D images with the illusion of depth) were first created, and are still used in VR applications today for the feeling of immersion.

Augmented Reality 240

Augmented Reality Virtual Reality Virtual World Survey 240

ARPost

MARCH 16, 2021

See Also: Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce. See Also: How Immersive Tech Continues to Find a Home in Architecture and Real Estate. Virtual Tours Will Largely Supplant Physical Tours.

Real Estate 524

Real Estate AR Augmented Reality Survey 524

VRScout

OCTOBER 31, 2018

The film is a product of the Google Daydream Impact Project which aims to make a positive difference in society through the application of immersive technologies such as VR and AR. The Right Choice is available for download now via the Google Playstore and the iOS Apple Store. Image Credit: Red Cross.

Iraq 294

Iraq Syria Lebanon Filming 294

ARVR

OCTOBER 31, 2022

Its survey forecasted that the VR gaming industry is set to grow from 0.4 Live Monitoring of Premises Google has already experimented with VR goggles (known as Google Daydream) that helped people find their way and get new routes. But word is that it is virtual reality that will keep everyone guessing. billion USD in 2017 to 2.4

Virtual Reality 299

Virtual Reality Trends Hardware Technology 299

AR Insider

OCTOBER 6, 2020

Its ability to demonstrate products in immersive ways resonates with their creative sensibilities, transcending what’s possible in 2D formats. Starting with quantitative analysis ARtillery’s recent survey findings can provide more color. Web AR meanwhile lingers at 18 percent of survey responses.

AR 214

AR Survey Exercises Magic Leap 214

ARPost

SEPTEMBER 15, 2019

Based on interviews and surveys of more than 750 XR professionals, the report is an in-depth analysis of the state of the global XR market today and seeks to distil emerging XR trends into a clear narrative to determine the sector’s future direction. More information can be found on the website: www.vr-intelligence.com/vrx

Industry 171

Industry HTC San Francisco Oculus 171

XR Today - Mixed Reality tag

SEPTEMBER 5, 2022

Metrics such as attention and navigation were essential for six degrees of freedom (6DoF) immersive experiences, a report from Brighton, UK-based firm spanning 65 enterprises across the industry explained. We need to have more of the data that shows people that XR is more effective than other approaches,” Barrowman added.

Eye Tracking 79

Eye Tracking Data Survey Finland 79

XR Today - Mixed Reality tag

JULY 13, 2022

Join us for a series of expert talks and panels covering key immersive technology policy questions. The event comes as industry leaders explore how immersive technologies are changing communications across the globe, namely for education, leisure, and employment. 14, the XRA will host its 2nd annual #AR /VR #Policy #Conference !

Conference 106

Conference Washington Survey Government 106

XR for Business Podcast

SEPTEMBER 6, 2019

Google’s got you covered, or rather, your cash: they’ve developed an AR app to put Harriet Tubman on the $20 bill. (Because you’ll probably be waiting a while yet!) That’s just one of the interesting bits of XR news Alan has in store for this week’s news update.

Survey 78

Survey Education Training Virtual Reality 78

XR for Business Podcast

SEPTEMBER 6, 2019

Google’s got you covered, or rather, your cash: they’ve developed an AR app to put Harriet Tubman on the $20 bill. (Because you’ll probably be waiting a while yet!) That’s just one of the interesting bits of XR news Alan has in store for this week’s news update.

Survey 78

Survey Education Training Virtual Reality 78

Tech Trends VR

NOVEMBER 20, 2018

The film is a product of the Google Daydream Impact Project which aims to make a positive difference in society through the application of immersive technologies such as VR and AR. The experience can be downloaded now from the Google Playstore and the iOS Apple Store. VRScout (@VRScout) October 31, 2018.

Syria 255

Syria Lebanon Iraq Virtual Reality 255

AR Insider

DECEMBER 25, 2019

But then around 2002, things moved slowly towards measured progress, and the rise of tech giants like Google, Facebook, and the web 2.0 Apple , Google , Facebook and Microsoft are all on that list. And the ad dollars are following , given strong performance for immersive product try-ons with branded AR lenses.

Google 195

Google AR Training Construction 195

AR Insider

MARCH 10, 2020

This is true if counting Apple (ARkit) and Google (ARcore) compatibility. That goes for consumers as well as developers, who must condition their thinking for natively building immersive experiences. The ad dollars are following, given strong performance for immersive product try-ons for branded AR lenses. 334 Million-Strong.

AR 364

AR Apple China Survey 364

ARVR

SEPTEMBER 24, 2021

Google Lens?—?another Containing a mix of consumer surveys and revenue projections, we’re featuring it for this week’s Data Dive, with takeaways and strategic implications below. 78 percent of surveyed consumers say AR is a fun way to interact with brands; and 74 percent believe AR can bridge the gap between online and offline.

AR 130

AR Survey Case Study Augmented Reality 130

VRScout

SEPTEMBER 20, 2017

Developed by YouTuber 64jim64 , the one-of-a-kind VR64 headset manages to bridge the gap between 8-bit and modern gaming technology by merging classic 80’s style graphic with immersive VR. You can also get a better look at how the game actually looks in-headset with this Google Cardboard-compatible video. Commodore 64 not included.

Vietnam 206

Vietnam Virtual Reality Google Survey 206

XR for Business Podcast

SEPTEMBER 6, 2019

Google's got you covered, or rather, your cash: they've developed an AR app to put Harriet Tubman on the $20 bill. Google's got you covered, or rather, your cash: they've developed an AR app to put Harriet Tubman on the $20 bill. (Because you'll probably be waiting a while yet!) Because you'll probably be waiting a while yet!)

Survey 60

Survey Education Google Training 60

VRScout

JULY 6, 2016

To no surprise at all, one of the biggest fears identified in their survey was the fear of spiders. The survey also showed that two out of three with an irrational fear felt restricted in their everyday life. Fears and phobias are not to be taken lightly and can be a debilitating challenge for many to overcome. What do you think?

Survey 160

Survey Samsung Simulation Google 160

AR Insider

MAY 27, 2021

Expert panelists survey the state of AR advertising at Brand Innovators. Myth-Busting Immersive Advertising. Most marketers have now heard about the different immersive technologies and at least have a vague sense of capabilities. It’s not a casual group; these folks are oriented toward action.

AR 409

AR Unity Retail Entertainment 409

XR for Business Podcast

SEPTEMBER 6, 2019

Google’s got you covered, or rather, your cash: they’ve developed an AR app to put Harriet Tubman on the $20 bill. (Because you’ll probably be waiting a while yet!) That’s just one of the interesting bits of XR news Alan has in store for this week’s news update.

Survey 60

Survey Education Training Virtual Reality 60

XR Today - Augmented Reality tag

DECEMBER 29, 2022

Google’s ARCore, Apple’s ARKit, and Niantics Lightship AR developer kit (ARDK) have expanded cases by democratising their respective platforms. Roughly 71 percent of shoppers in an Eclipse Group survey responded they would shop more with AR experiences. These concepts are already having a massive impact on consumers.

Augmented Reality 102

Augmented Reality Retail How To AR 102

VRScout

SEPTEMBER 25, 2017

Recent research from Worldpay based on a survey of 16,000 people worldwide indicated that 95% of Chinese consumers have used AR or VR technology in the past three months. And a survey of 2,000 Chinese Internet users by iResearch Consulting Group found that 78% proactively seek out AR products to try. .

China 295

China AR Head Mounted Display Survey 295

ARPost

MARCH 16, 2021

See Also: Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce. See Also: How Immersive Tech Continues to Find a Home in Architecture and Real Estate. Virtual Tours Will Largely Supplant Physical Tours.

Real Estate 195

Real Estate AR Augmented Reality Survey 195

AR Insider

NOVEMBER 5, 2019

Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? We saw this as an opportunity to explore how audio increases immersion.” These are models supported by ARtillery Intelligence’s consumer AR survey (see below). ” Learning Curve. billion in 2023.

AR 177

AR Hardware Apple Google 177

UploadVR Between Realities podcast

MARCH 7, 2017

VR headsets continue to be interesting avenues for movie production crews to promote their films, often immersing fans and those curious in an experience that adds another layer of understanding to the work it relates to. Lionsgate is also partnering with Google and YouTube Space LA to put together the event.

San Francisco 189

San Francisco Filming HTC Survey 189

ARVR

APRIL 27, 2022

As you’ll be spending most of your time in the Metaverse (your computer & iPhone will already be replaced by iGlasses soon), it’s not hard to estimate that you’ll also want to do your daily shopping within the same experience maybe followed by fully immersive gaming. Doesn’t it sound like the replica of your life?

Retail 231

Retail Study Virtual World Survey 231

The Ghost Howls

FEBRUARY 9, 2020

This week in XR has seen the launch of the first standalone MR headset, plus a lot of interesting news and articles about immersive realities. New Steam hardware survey highlights that the number of VR headsets has grown again, and now according to Road To VR there are 1.6M Let’s see how Apple and Google will answer.

Hand tracking 424

Hand tracking AR Augmented Reality Oculus 424

XR Today - Augmented Reality tag

NOVEMBER 14, 2023

They will then receive a one-time $5 USD credit on their statement, along with the immersive experience. Furthermore, 78 percent of customers surveyed stated they would support local neighbourhood shops and back the Shop Small movement, adding they are essential to the well-being of the community.

AR 86

AR United States Retail Los Angeles 86

ARVR

AUGUST 28, 2020

Startups like Osso VR, make it possible to train doctors on highly realistic, immersive VR platforms with hand based interactions. Companies like Tesla and Google are heavily investing in self-driving cars that can completely reduce risks of accidents due to unsafe driving. So, is shutting yourself indoors the only safe alternative?

Virtual Reality 130

Virtual Reality Simulation Healthcare Unity 130

XR Today - Mixed Reality tag

OCTOBER 12, 2022

Nathan Pettyjohn, Chief Executive of the Immerse Growth Network , moderated the talks. Bowie cited a Google survey in 2009, which polled people in Times Square on whether they knew what a browser was.

Magic Leap 86

Magic Leap Healthcare Entertainment HTC 86

AllThingsVR

NOVEMBER 14, 2016

VR Sales Analysis: Rift and Vive to Sell Under 500,000 in 2016, PS VR to Top 2 Million SuperData Research is a New York based research firm that has been creating detailed reports on the immersive industry for months. Its most recent study centers around likely sales figures for the major VR headsets.

New York 70

New York Survey Data Virtual Reality 70

ARVR

DECEMBER 1, 2021

Photo by Patrick Schneider on Unsplash Virtual reality , as the name suggests, allows users to immerse themselves in an artificially created world that appears real. Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak.

Augmented Reality 130

Augmented Reality Virtual Reality Unreal AR 130