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ExpressVPN Survey Explores Immersive Tech in the Workplace

ARPost

ExpressVPN has conducted a survey of 1,500 employees and 1,500 employers to learn about attitudes toward immersive work. Remote collaboration has been one of the biggest promises of immersive technology as it relates to work but employers seem to be more excited than employees. Why Not Bring Immersive Tech Into the Workplace?

Survey 441
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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

The biggest ad platform in the world is now open for immersive content. Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. This level of immersion with content is only possible in 3D. 3D Increases Engagement, Awareness, and Purchase Intent.

Google 466
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Big XR News from Google, Meta, IGS Orlando, HTC VIVE, and Warpin

XR Today - Big XR News tag

With the Immerse Global Summit 2023 Orlando underway, the immersive sector has rallied for another round of discussions, panel talks, and other surprises. This has led Google to slash jobs across its operations in recent months. This has led Google to slash jobs across its operations in recent months.

Google 82
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XR Talks: Shaping the Future of Commerce, Part III

AR Insider

To make sense of it all, Shape Immersive ran a series of virtual events over the past few months. This projection is informed by several inputs and market signals such as the adoption pace of brands and retailers, and investment from tech giants like Google to accelerate it. Covid-Advantaged. From the Source.

Retail 297
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Samsung’s VR Strategy with Tom Harding, Director of Immersive Products

Road to VR

It could be that Facebook is planning a walled-garden hardware ecosystem similar to Apple, and will be focusing their energy on the control that comes with building their standalone headsets. The post Samsung’s VR Strategy with Tom Harding, Director of Immersive Products appeared first on Road to VR. Support Voices of VR.

Strategy 199
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How Big is the Mobile AR Market?

AR Insider

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. After covering the ‘What, When & Why’ of Apple’s AR play, what about the “here and now” AR Opportunity? This is true if counting Apple (ARkit) and Google (ARcore) compatibility. Revenue Mix.

AR 362
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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.