XR Today - Mixed Reality tag

JUNE 30, 2023

Collaboration is key not just in life but also within the emerging immersive marketplace. This week, Apple dropped VisionOS, a set of XR design tools to entice immersive content creators to start designing for its upcoming headset before its release. ” Apple Launches Vision Pro SDK, but What Do Audiences Think?

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Unity Apple Tools Immersion 61

Road to VR

NOVEMBER 21, 2017

It could be that Facebook is planning a walled-garden hardware ecosystem similar to Apple, and will be focusing their energy on the control that comes with building their standalone headsets. The post Samsung’s VR Strategy with Tom Harding, Director of Immersive Products appeared first on Road to VR. Support Voices of VR.

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Strategy Immersion Samsung Controllers 196

XR Today - Virtual Reality

JUNE 1, 2022

Genius also provides aspherical lenses for the PSVR 2 device, and Ming-Chi Kuo states that Genius is working with other extended reality (XR) clients, including Apple. The firm plans to create a virtual space allowing groups to socialise, game, and collaborate in an immersive environment.

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Eye Tracking Sony Survey Unreal 179

The Ghost Howls

DECEMBER 4, 2023

More info (Varjo launches XR-4 headset) More info (Varjo’s launch on Road To VR) More info (Varjo opens up waiting list for consumers) Other relevant news Quest 3 is selling well, but Quest 2 much better Quest 3 sales are not going bad, and the headset, after Black Friday , has now already 5% of the shares of devices on the SteamVR survey.

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Unity Arizona Ukraine Apple 316

AR Insider

SEPTEMBER 11, 2020

To make sense of it all, Shape Immersive ran a series of virtual events over the past few months. We’re also tracking Apple and Google moves that signal AR commerce’s likely web-based orientation. But a separate set of insights flows from its survey research. From the Source.

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Retail Survey AR Trends 302

AR Insider

MARCH 10, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. After covering the ‘What, When & Why’ of Apple’s AR play, what about the “here and now” AR Opportunity? This is true if counting Apple (ARkit) and Google (ARcore) compatibility. 334 Million-Strong.

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AR Apple China Survey 364

Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.

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Magic Leap Apple Augmented Reality AR 100

XR Today - Augmented Reality tag

JUNE 21, 2022

Last Tuesday, China Daily interviewed the CEO of Apple, Tim Cook, at the Worldwide Developer Conference (WWDC). During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. Currently, Apple supports many AR experiences on its iPhone and iPad mobile devices.

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Augmented Reality China Apple AR 84

XR Today - Mixed Reality tag

JULY 14, 2023

Doing so has created a resurgence of competition among many tech companies and stimulated ingenuity among immersive solution providers. Kevin Miller, Chief Technology Officer, Americas, IFS , discussed with XR Today the latest updates and analyses on the Apple Vision Pro, digital twins, and immersive advertising in a fireside chat.

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Apple AR Industry North America 47

The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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Apple AR Oculus Augmented Reality 167

XR Today - Big XR News tag

OCTOBER 20, 2023

With the Immerse Global Summit 2023 Orlando underway, the immersive sector has rallied for another round of discussions, panel talks, and other surprises. ” He added that currently, many businesses were already using immersive solutions to “create new opportunities that benefit our society.”

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Google HTC Head Mounted Display Training 82

ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences. According to a PwC report , businesses are likely to become “metaverse power users.”

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Virtual Reality Unreal Technology Tools 400

ARPost

SEPTEMBER 15, 2019

Based on interviews and surveys of more than 750 XR professionals, the report is an in-depth analysis of the state of the global XR market today and seeks to distil emerging XR trends into a clear narrative to determine the sector’s future direction. More information can be found on the website: www.vr-intelligence.com/vrx

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Industry HTC San Francisco Oculus 171

AR Insider

APRIL 27, 2020

Healthier content libraries can also be seen from ARtillery Intelligence’s consumer survey data with Thrive Analytics. As we examined in the aforementioned VR survey and in a recent presentation , this approach is akin to the inviting and cartoonish vibe of the Apple App store. Immersive advertising could be that model.

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Oculus Data Survey Trends 220

ARVR

AUGUST 23, 2022

.* “Apple’s projected smart glasses could incite its classic ‘halo effect’ by boosting consumer awareness and demand for the emerging hardware category,” said ARtillery Intelligence Chief Analyst Mike Boland. Moreover, its V1 design will target larger markers by prioritizing style and wearability over graphical immersiveness.

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Magic Leap AR Los Angeles Wearables 147

XR Today - Virtual Reality

AUGUST 7, 2023

Goetgeluk noted that if users want to immerse themselves in a VR application that requires movement, they “need an Omnidirectional treadmill to do that well. In a survey, we found that 55 percent of our customers don’t have a VR headset yet. We can make it compatible with other headsets like the Apple Vision Pro.

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India Hardware Eye Tracking Survey 176

Tech Trends VR

APRIL 9, 2018

Latest forecast by analyst firm CCS Insight paints an optimistic picture of Immersive Tech adoption. We saw in our latest consumer survey that virtual tourism, remote participation in events such as music concerts, and virtual social interactions are all emerging as further uses for virtual reality. billion Click To Tweet.

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AR Augmented Reality Virtual Reality Trends 317

AR Insider

MARCH 20, 2020

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. Apple’s AR Fate. Starting with the first prediction, the thing on everyone’s mind is the if and when of Apple’s rumored AR glasses. Apple’s Quick Look is evolving in the same direction.

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Trends AR Apple Tips 195

AR Insider

AUGUST 21, 2019

In fact, the path to audio AR is already materializing, considering a quickly growing hardware base such as Apple Airpods. It’s a key piece of the wearables suite that we believe is central to Apple’s succession plan for the maturing iPhone. These are models supported by our consumer AR survey. ” Think Native.

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AR Wearables Survey Apple 335

AR Insider

NOVEMBER 5, 2019

Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? We saw this as an opportunity to explore how audio increases immersion.” These are models supported by ARtillery Intelligence’s consumer AR survey (see below). ” Learning Curve. Planting Seeds .

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AR Hardware Apple Google 177

The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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Apple Survey Machine Learning AR 289

VRScout

OCTOBER 31, 2018

The film is a product of the Google Daydream Impact Project which aims to make a positive difference in society through the application of immersive technologies such as VR and AR. The Right Choice is available for download now via the Google Playstore and the iOS Apple Store. Image Credit: Red Cross.

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XR Today - Augmented Reality tag

DECEMBER 29, 2022

Google’s ARCore, Apple’s ARKit, and Niantics Lightship AR developer kit (ARDK) have expanded cases by democratising their respective platforms. Roughly 71 percent of shoppers in an Eclipse Group survey responded they would shop more with AR experiences. These concepts are already having a massive impact on consumers.

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Augmented Reality Retail How To AR 102

The Ghost Howls

AUGUST 1, 2022

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Venice Immersive is the VR branch of the Venice Film Festival. More info (Venice Immersive) More info (Official lineup of Venice Immersive).

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Sony Controllers Ukraine Immersion 356

Tech Trends VR

NOVEMBER 20, 2018

The film is a product of the Google Daydream Impact Project which aims to make a positive difference in society through the application of immersive technologies such as VR and AR. The experience can be downloaded now from the Google Playstore and the iOS Apple Store. This article originally appeared on VRScout.

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Syria Lebanon Iraq Virtual Reality 255

XR Today - Big XR News tag

MAY 5, 2023

Apple’s upcoming smart glasses (or MR headset) may be around the corner. For example, Varjo’s pilot immersive simulations software uses physical cockpits that show the controller an operator is using surrounded by virtual content. The WEF surveyed 803 companies employing over 11.3

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Las Vegas United Kingdom Survey Software 72

AR Insider

DECEMBER 25, 2019

Apple , Google , Facebook and Microsoft are all on that list. In our consumer AR survey with Thrive Analytics , 67 percent of users reported monthly or greater frequency and 78 percent reported high or very high satisfaction. Apple is already conditioning this use case (AirPods & Watch), as is Snap (Spectacles).

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Google AR Training Construction 195

XR Today - Augmented Reality tag

NOVEMBER 14, 2023

They will then receive a one-time $5 USD credit on their statement, along with the immersive experience. Furthermore, 78 percent of customers surveyed stated they would support local neighbourhood shops and back the Shop Small movement, adding they are essential to the well-being of the community.

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AR United States Retail Los Angeles 86

XR Today - Mixed Reality tag

APRIL 19, 2024

Apple Vision Pro vs Meta Quest 3: Which is the best headset? Apple Vision Pro vs Meta Quest 3: Our Quick Verdict The Apple Vision Pro feels like the beginning of a new era for mixed reality headsets. A couple of weeks after the Apple Vision Pro was released, Zuckerberg shared his review.

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Apple Eye Tracking Hand tracking Controllers 86

The Ghost Howls

JANUARY 17, 2022

But before digging into the news, let me invite you all to the latest work that we of VRrOOm have developed: a new social XR immersive music experience from the French legendary composer Jean-Michel Jarre! The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Beat Games).

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Survey Apple Sony AR 470

EnterpriseWear

DECEMBER 4, 2018

Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future. The post Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training appeared first on BrainXchange.

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Magic Leap Training Wearables Immersion 58

The Ghost Howls

JANUARY 30, 2023

I’ve read a lot of articles and XR news this week, but actually, at the end of the day, nothing relevant has happened, except for the usual rumor about Apple… so you can close this roundup now… no ok, I’m kidding! This doesn’t sound to me very “Apple”. And by the way, on the personal side, things are going well for me!

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Apple Hand tracking Ukraine AR 337

XR Today - Virtual Reality

JUNE 26, 2023

Immersive collaboration: The big one. Since the remote boom, many XR solution providers are highlighting how the immersive technology space can provide a new avenue for collaboration. Immersive collaboration tools come in various forms. Sometimes people only think of VR when they hear the word ‘immersive’.

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Immersion Tools Training Examples 152

ARVR

AUGUST 28, 2020

Startups like Osso VR, make it possible to train doctors on highly realistic, immersive VR platforms with hand based interactions. I’m sure none of us would like to make an altruistic sacrifice so that the doctors can practice surgery on us! Augmented reality (AR) is the future of Restaurant Menu? Fortunately no!

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Virtual Reality Simulation Healthcare Unity 130

ARVR

DECEMBER 1, 2021

Photo by Patrick Schneider on Unsplash Virtual reality , as the name suggests, allows users to immerse themselves in an artificially created world that appears real. Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak.

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Augmented Reality Virtual Reality Unreal AR 130

The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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AR Apple Unity Ukraine 350

ARVR

MARCH 14, 2022

3D and immersive AR-based app development ? For instance, mobile banking apps and digital wallets like Apple Pay use facial recognition to unlock the app. Mobile wallets like Apple Pay, Google Pay, and PayTm are commonly accepted sources for a great many users. Seamless IoT integration ? Uninteruppted video streaming ?

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Trends Augmented Reality AR Virtual Reality 130