Report: Apple Acquires 3D VR Streaming Company NextVR

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According to Bloomberg’s Mark Gurman , Apple acquired the 3D VR streaming company NextVR. The real world events, which range from live music to sports matches, are recorded in stereoscopic 3D in a high resolution that produces a great level of detail and immersion in the end product.

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Report: Apple Acquires Motion Capture Firm IKinema

Road to VR

According to a MacRumor report and regulatory filings with the UK government, Apple may have quietly acquired UK-based motion capture firm IKinema. SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1.

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Editorial: Why Apple’s Immersive Evolution Starts With Poop

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People who watch technology closely — especially those optimistic about VR and AR — are scratching their heads this week trying to understand how Apple “ undersold ” those features so significantly. Apple demonstrated it by animating poop and other emoji.

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Apple Reportedly In Talks To Purchase VR Live Streaming Platform NextVR

VRScout

According to a new report by 9to5Mac , Apple is currently in the process of acquiring VR/AR live streaming platform NextVR for a modest $100M. Roller and David Cole, the California-based company has spent the last 10 years working to perfect the immersive live streaming format.

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Rumor: Apple Reportedly Partners With Valve to Develop AR Headset

Road to VR

Apple is developing an AR headset; so much is clear from its many AR-specific job listings and even its latest version of iOS, which includes a stereoscopic renderer. SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1.

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The XR Week Peek (2020.05.17): Apple Glasses are sleek, UE5 rises hype, NVIDIA releases CloudXR SDK, and more!

The Ghost Howls

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. This week, the analysts Ming-Chi Kuo has teased that Apple Glasses are coming in 2022 at the earliest (2022–2023 timeline). Apple is really good at selling stuff.

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Apple Announces ARKit 3 with Body Tracking & Human Occlusion

Road to VR

At the company’s annual WWDC developer conference today, Apple revealed ARKit 3, its latest set of developer tools for creating AR applications on iOS. Apple also introduced Reality Composer and RealityKit to make it easier for developers to build augmented reality apps. Today during the opening keynote of WWDC in San Jose, Apple revealed ARKit 3. From the footage Apple showed of their body tracking tech, it looks pretty coarse at this stage.

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Apple Reportedly in Development on Combination AR/VR Headset

VRScout

Apple could soon be dominating the immersive market as rumors swirl around their unannounced AR/VR headset. According to the report, Apple is currently in development on a new AR/VR headset (a first among major headset manufacturers) featuring dual 8k video displays for each eye.

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Report: Apple Acquired VR Headset Startup Vrvana for $30 Million

Road to VR

Citing sources close to the deal, TechCrunch reports that VR headset maker Vrvana has been acquired by Apple for $30 million. Now TechCrunch , citing sources close to the deal, reports that Apple has acquired the company for “around $30 million.”

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iOS 13 Points Towards Existence Of Apple’s Supposedly-Canceled AR Headset

VRScout

Could Apple’s long-speculated AR glasses still be in development? Earlier this year, rumors generated by patents submitted to the United States Patent and Trademark Office suggested that a wearable augmented reality device could potentially be in development at Apple.

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Apple Offers Impressive Web-based AR Previews of New Mac Pro

Road to VR

Apple is taking advantage of a recent iOS feature called AR Quick Look to allow potential customers to see the company’s new Mac Pro and Pro Display XDR at scale in augmented reality right from Apple.com on an iPhone.

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Apple Positions New iMac Pro for VR Development, Available Starting Thursday

Road to VR

Back at WWDC 2017 Apple finally embraced VR, announcing that it had been working with Valve to bring SteamVR and the HTC Vive to MacOS , along with a number of other announcements about how the company would support VR as part of its ecosystem.

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Apple AR/VR Product to Debut in 2017, Predicts Sony’s Head of Worldwide Studios

Road to VR

To many, the question of an Apple AR or VR headset has become a “when” rather than an “if” The President of Sony’s Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device.

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Apple CEO on AR Headsets: ‘We don’t want to be first, we want to be the best’

Road to VR

Apple CEO Tim Cook thinks augmented reality is going to be something big, a fairly simple claim to make thanks to the company’s recent inclusion of its AR tech into every Apple device capable of updating to iOS 11. ” image courtesy Apple.

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Apple’s Latest Patents Mark More Territory in AR Headset Hardware and Software

Road to VR

This week however, the company was granted two patents that establish basic hardware and software solutions not only pointing towards a prospective Apple AR device, but marking out some fundamental territory in the process. Apple v. Samsung, Apple v. Microsoft, Apple v.

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Apple Granted Patent for High Field of View AR Display

Road to VR

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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Apple Hires NASA Expert To Help Build Augmented Reality Glasses

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According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple VR Industry News nasa

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Recent Apple Patent Hints at a Future of Autonomous VR Cars

VRScout

According to a patent filed by Apple in 2017, some very fun road trips could be on the horizon. Patent and Trademark Office published several Apple patent applications submitted September 2017, leading to some very interesting speculation towards the company’s vision of VR in the future.

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ManoMotion Introduces Apple ARKit Hand Gesture Support

VRScout

The industry has seen the release of not one, but two powerful AR platforms , support from a wide variety of developers, and some of the coolest immersive experiences of the year. The post ManoMotion Introduces Apple ARKit Hand Gesture Support appeared first on VRScout.

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The 10 Coolest Things Being Built with Apple’s ARKit Right Now

Road to VR

Apple’s ARKit has been out for developers since it was announced last month. Apple, with a single flip of the wrist, has however started down the path of farming AR applications for whatever device it has planned next.

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Using Apple’s ARKit, This Company Built Inside-Out Tracking for a VR Headset

Road to VR

Nexus Interactive Arts, an immersive media division of VFX production studio Nexus Studios , have used Apple’s ARKit working on an iPhone 7 in an experiment that creates basic inside-out positional tracking and pass-through AR for a Google Cardboard headset.

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How Apple’s Acquisition Of Akonia Holographics Will Redefine AR

UploadVR

It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. AR won’t have a prayer of taking off until there’s a reasonably priced, power-efficient solution that produces colorful, natural-looking, and immersive imagery.

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Apple Files Augmented Reality Patent for a ‘Wearable Information System’

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Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent.

Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result.

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Apple iOS 11 Brings VR Feature to Maps

VRScout

Despite just being made available to the public only two days ago, Apple’s iOS 11 beta has already been stripped down, analyzed and pushed to its limits by rapid iPhone & iPad enthusiasts. The post Apple iOS 11 Brings VR Feature to Maps appeared first on VRScout.

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5 Awesome iPhone AR Demos Made Using Apple’s ARKit

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VR, for example, immerses the user in a digital space that doesn’t actually exist whereas AR brings aspects of the digital space into the real world around you. Tagged with: apple , ARKit , iphone Facebook Twitter Reddit More. Apple AR Experiences apple ARKit iphone

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Apple’s ARKit Evolves Pokemon GO

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Today at WWDC Apple announced a slew of updates across its many product lines. Among these announcements were a few eyebrow raising nods toward immersive tech upgrades and how they can help improve popular applications such as Pokemon GO. AR has been the talk of the town at recent major keynotes from Apple’s big-tech competitors like Google and Facebook. To that end, Apple unveiled ARKit at WWDC. Apple VR Industry News pokemon go

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Apple CEO Continues to Set the Stage for Rumored AR Play: ‘AR is for everyone, like the smartphone’

Road to VR

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. Having hired top VR/AR researcher Doug Bowman a year ago, many suspect it’s only a matter of time before Apple shows their AR/VR hand. Apple CEO Tim Cook | Photo courtesy Apple.

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Eleven Eleven’s Breakthrough Approach to Immersive Storytelling

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Eleven Eleven is poised to offer audiences a thrilling immersive story that takes place over an eleven minute and eleven second countdown to an extinction level event. The mobile AR version will be available exclusively on the Apple App Store for iPhone and iPad, at launch.

Apple may have a VR/AR live event tech specialist in its sights

Slashgear

Apple could be close to buying a virtual reality company focused on streaming immersive sports, music, and entertainment experiences, as the Cupertino firm readies its big tech and content push for VR and AR. Archive Apple AR leaks rumors virtual reality VR

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Today’s Guest On The VR Download Is Nonny de la Peña, Immersive Journalism Pioneer

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Our Special Guest this week is Nonny de la Peña , a pioneer in Immersive journalism, founder and CEO of Emblematic Group. As always, we’ll also be making it available for audio-only listening on Apple, Google, Spotify, TuneIn/Alexa, Stitcher, and more within a couple of hours of airing.

The 5 Coolest Apple ARKit Projects So Far

VRScout

From an interdimensional portal to dancing ballerina robots, the ARkit from Apple is changing AR one killer project at a time. The quality of the animation as well as the rendering itself is absolutely beautiful and an excellent example of Apple’s natural lamp illumination technology.

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Apple’s ARKit 3 Introduces Human Occlusion, Body Tracking, And Motion Capture

VRScout

Apple showcases new upgrades to its AR platform during WWDC. First introduced during the 2017 Worldwide Developer Conference, Apple’s ARKit platform has since grown into a powerful set of tools for developers looking to create high-end AR experiences on iOS devices. Image Credit: Apple.

Apple Preview: New iPhone Expected To Improve ARKit, OLED Screen Good For VR

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Reports indicate the new iPhones on tap to be revealed next week by Apple could function as a best-in-class augmented reality device. Apple earlier this year revealed its ARKit platform for developing augmented reality apps on hundreds of millions of its existing handheld devices.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.

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The VR Job Hub: NextVR, Distruptive Games, Apple

Peter Graham

Apple. Apple. Apple. Apple. Apple. Apple. Features Pinned Article The VR Job Hub Apple Disruptive Games NextVRIt may be getting cold and dark here in the UK but over in California it always seems to be sunny.

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Apple Manufacturer Quanta Signs Deal to Mass Produce Lumus AR Display Modules

Road to VR

Though Quanta is a manufacturer and supplier for a number of major consumer tech companies, like HP and Acer, Bloomberg reports that the company is “one of Apple’s main manufacturing partners,” and gets nearly 60% of its revenue from Apple, which is reportedly developing an AR headset.

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