Editorial: Why Apple’s Immersive Evolution Starts With Poop

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People who watch technology closely — especially those optimistic about VR and AR — are scratching their heads this week trying to understand how Apple “ undersold ” those features so significantly. Apple demonstrated it by animating poop and other emoji.

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Apple Positions New iMac Pro for VR Development, Available Starting Thursday

Road to VR

Back at WWDC 2017 Apple finally embraced VR, announcing that it had been working with Valve to bring SteamVR and the HTC Vive to MacOS , along with a number of other announcements about how the company would support VR as part of its ecosystem.

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Report: Apple Acquired VR Headset Startup Vrvana for $30 Million

Road to VR

Citing sources close to the deal, TechCrunch reports that VR headset maker Vrvana has been acquired by Apple for $30 million. Now TechCrunch , citing sources close to the deal, reports that Apple has acquired the company for “around $30 million.”

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Apple AR/VR Product to Debut in 2017, Predicts Sony’s Head of Worldwide Studios

Road to VR

To many, the question of an Apple AR or VR headset has become a “when” rather than an “if” The President of Sony’s Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device.

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Apple’s Latest Patents Mark More Territory in AR Headset Hardware and Software

Road to VR

This week however, the company was granted two patents that establish basic hardware and software solutions not only pointing towards a prospective Apple AR device, but marking out some fundamental territory in the process. Apple v. Samsung, Apple v. Microsoft, Apple v.

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Apple Reportedly in Development on Combination AR/VR Headset

VRScout

Apple could soon be dominating the immersive market as rumors swirl around their unannounced AR/VR headset. According to the report, Apple is currently in development on a new AR/VR headset (a first among major headset manufacturers) featuring dual 8k video displays for each eye.

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Apple Granted Patent for High Field of View AR Display

Road to VR

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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The 10 Coolest Things Being Built with Apple’s ARKit Right Now

Road to VR

Apple’s ARKit has been out for developers since it was announced last month. Apple, with a single flip of the wrist, has however started down the path of farming AR applications for whatever device it has planned next.

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Using Apple’s ARKit, This Company Built Inside-Out Tracking for a VR Headset

Road to VR

Nexus Interactive Arts, an immersive media division of VFX production studio Nexus Studios , have used Apple’s ARKit working on an iPhone 7 in an experiment that creates basic inside-out positional tracking and pass-through AR for a Google Cardboard headset.

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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result.

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Apple CEO Continues to Set the Stage for Rumored AR Play: ‘AR is for everyone, like the smartphone’

Road to VR

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. Having hired top VR/AR researcher Doug Bowman a year ago, many suspect it’s only a matter of time before Apple shows their AR/VR hand. Apple CEO Tim Cook | Photo courtesy Apple.

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ManoMotion Introduces Apple ARKit Hand Gesture Support

VRScout

The industry has seen the release of not one, but two powerful AR platforms , support from a wide variety of developers, and some of the coolest immersive experiences of the year. The post ManoMotion Introduces Apple ARKit Hand Gesture Support appeared first on VRScout.

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Recent Apple Patent Hints at a Future of Autonomous VR Cars

VRScout

According to a patent filed by Apple in 2017, some very fun road trips could be on the horizon. Patent and Trademark Office published several Apple patent applications submitted September 2017, leading to some very interesting speculation towards the company’s vision of VR in the future.

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Eleven Eleven’s Breakthrough Approach to Immersive Storytelling

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Eleven Eleven is poised to offer audiences a thrilling immersive story that takes place over an eleven minute and eleven second countdown to an extinction level event. The mobile AR version will be available exclusively on the Apple App Store for iPhone and iPad, at launch.

Apple Manufacturer Quanta Signs Deal to Mass Produce Lumus AR Display Modules

Road to VR

Though Quanta is a manufacturer and supplier for a number of major consumer tech companies, like HP and Acer, Bloomberg reports that the company is “one of Apple’s main manufacturing partners,” and gets nearly 60% of its revenue from Apple, which is reportedly developing an AR headset.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.

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Apple's ARKit 2.0 Could Make These 10 Mobile AR Apps Even Better

Next Reality AR

at WWDC 2018, Apple is bringing some powerful new capabilities to mobile augmented reality apps this fall. With the announcement of ARKit 2.0

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Apple iOS 11 Brings VR Feature to Maps

VRScout

Despite just being made available to the public only two days ago, Apple’s iOS 11 beta has already been stripped down, analyzed and pushed to its limits by rapid iPhone & iPad enthusiasts. The post Apple iOS 11 Brings VR Feature to Maps appeared first on VRScout.

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How Apple’s Acquisition Of Akonia Holographics Will Redefine AR

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It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. AR won’t have a prayer of taking off until there’s a reasonably priced, power-efficient solution that produces colorful, natural-looking, and immersive imagery.

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Apple Hires NASA Expert To Help Build Augmented Reality Glasses

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According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple VR Industry News nasa

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The 5 Coolest Apple ARKit Projects So Far

VRScout

From an interdimensional portal to dancing ballerina robots, the ARkit from Apple is changing AR one killer project at a time. The quality of the animation as well as the rendering itself is absolutely beautiful and an excellent example of Apple’s natural lamp illumination technology.

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Apple's Updated Clips App Lets You Put Yourself Inside the World of The Incredibles 2

Next Reality AR

One of Apple's most touted (but seldom seen on social media) apps, Clips, got an update on Wednesday.

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Apple Files Augmented Reality Patent for a ‘Wearable Information System’

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Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent.

5 Awesome iPhone AR Demos Made Using Apple’s ARKit

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VR, for example, immerses the user in a digital space that doesn’t actually exist whereas AR brings aspects of the digital space into the real world around you. Tagged with: apple , ARKit , iphone Facebook Twitter Reddit More. Apple AR Experiences apple ARKit iphone

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Apple’s ARKit Evolves Pokemon GO

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Today at WWDC Apple announced a slew of updates across its many product lines. Among these announcements were a few eyebrow raising nods toward immersive tech upgrades and how they can help improve popular applications such as Pokemon GO. AR has been the talk of the town at recent major keynotes from Apple’s big-tech competitors like Google and Facebook. To that end, Apple unveiled ARKit at WWDC. Apple VR Industry News pokemon go

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Adobe’s Project Aero Aims to Help Creators Build AR Content

Road to VR

Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers to build simple AR scenes and experiences for Apple’s ARKit.

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Apple Preview: New iPhone Expected To Improve ARKit, OLED Screen Good For VR

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Reports indicate the new iPhones on tap to be revealed next week by Apple could function as a best-in-class augmented reality device. Apple earlier this year revealed its ARKit platform for developing augmented reality apps on hundreds of millions of its existing handheld devices.

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‘vTime’ Goes XR with New Cross-platform AR Support for Apple & Android Devices

Road to VR

AR provides vTime with another immersive platform for future innovations, and vTime XR marks the next step in providing our global community with market-leading and highly-engaging communication experiences, regardless of their technology of choice,” vTime managing director Clemens Wangerin said.

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What Apple’s Dual Camera iPhone Means For Augmented Reality

VRScout

Is this a hint of Apple’s future plans for VR and AR? The rumored iPhone 7 Plus with a dual-lens camera system finally made its debut at Apple’s September product presentation Wednesday. iPhone 7 Plus depth sensing demo during Wednesday’s Apple keynote presentation.

Details of Project T288, Apple’s hybrid VR/AR headset, emerge

VRWorld

Recently, Shara Tibken of CNET came out with an exclusive scoop on Apple’s next revolutionary hardware release called Project T288. That Apple has a vested interest in AR is no secret. Through initiatives like ARKit, which we’ve covered before , Apple has been pushing for augmented reality development for a while now. Where this story gets truly interesting is when we talk about Apple and VR. Could Project T288 be Apple’s next big disruption?

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Samsung’s VR Strategy with Tom Harding, Director of Immersive Products

Road to VR

It could be that Facebook is planning a walled-garden hardware ecosystem similar to Apple, and will be focusing their energy on the control that comes with building their standalone headsets.

Apple patents ambitious zombie VR experience for self-driving car

VRWorld

That may sound like a question randomly-assembled from trending topics of the day, but it’s actually relevant to today’s story from Apple. In addition to Apple’s focus on excellent smart devices, they’re also getting active in self-driving car and VR development.

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This Couple Spent 48 Hours Together Immersed In VR

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We’re far from having devices comfortable or immersive enough to truly warrant such a thing, but a couple decided to test the limits anyway. His apple watch noted his heart-rate dropped from 103 beats-per-minute to 74, so there was a clear benefit to having VR diverting his attention.

ARCore Is Google’s Answer To Apple’s ARKit, Now Available For Pixel And Galaxy S8

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At the meeting I got to speak with Jon Wiley, the Director of Immersive Design, and Nikhil Chandhok, Director of Product for Google AR, as well as the aforementioned Clay Bavor. In a world where Apple already has ARKit it was only a matter of time before Google unveiled something similar. You can read more about Google’s plans for ARCore and what it means for immersive computing right here. Apple AR Google ARCore ARKit

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Video Gives Us a Peek Into the Future of How AR and VR Will Work Together

Road to VR

In a recent tweet, the group shows what at first appears to be another fun video demonstrating the potential of creating apps with Apple’s recently released ARkit.

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‘Pigeon Panic’ Proves That AR is Only Going to Make the World a Stranger Place

Road to VR

As first to market with a robust augmented reality function baked right into its mobile operating system, the various projects we’ve seen using Apple’s smartphone-based AR platform have tended to range from the useful, to the artful, to the downright silly.

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What F8 2017 Means for Mass Market Adoption of Immersive Technologies

VRScout

Now, let’s consider the key takeaways related to AR, VR and 360 ° content and review how they will influence the mass market adoption of those immersive technologies. Apple WWDC : June 5-9, 2017.