The Ghost Howls

JUNE 19, 2023

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. Learn more (Trailer) Fill SlashData’s survey and win prizes Also this year I’m supporting the survey about XR that SlashData is carrying on.

Samsung 286

Samsung Survey Apple Ukraine 286

XR Today - Mixed Reality tag

APRIL 19, 2024

Apple Vision Pro vs Meta Quest 3: Which is the best headset? Apple Vision Pro vs Meta Quest 3: Our Quick Verdict The Apple Vision Pro feels like the beginning of a new era for mixed reality headsets. A couple of weeks after the Apple Vision Pro was released, Zuckerberg shared his review.

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Apple Eye Tracking Hand tracking Controllers 77

The Ghost Howls

OCTOBER 17, 2022

Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset. Ahah I love the nonsense of the rumors about Apple! More info (Report about Apple visor?—?Mac Mac Rumors) More info (Report about Apple visor?—?Upload Other relevant news. Image from the web).

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Apple Hand tracking Microsoft Ukraine 377

The Ghost Howls

JANUARY 3, 2022

Image by Apple). Apple hires Meta’s XR Head of PR. A report by Bloomberg reports that Apple has just hired Andrea Schubert, Communications Director at Meta’s consumer hardware division for XR, including Portal, AR, and VR devices. More info (Academic survey about the metaverse) More info (AR vs VR). Other relevant news.

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Apple Haptic AR Machine Learning 483

The Ghost Howls

JANUARY 17, 2022

The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple has performed very strategic acquisitions as well, and the news of the week is that Snap has acquired Compound Photonics to gain a key supplier of LCOS and Microled displays. Apple may have delays for its headset.

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Survey Apple Sony AR 469

GizModo VR

AUGUST 24, 2021

Will Apple be the next front in the tech labor movement? In tandem with an informal pay transparency survey, a group of employees posted a website on Monday for #AppleToo , an initiative devoted to collecting stories from Apple workers, from retail to corporate, and address an alleged pattern of discrimination. Read more.

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Apple Survey Retail Groups 98

The Ghost Howls

JANUARY 23, 2023

Mark Gurman in his latest update confirmed that Apple will announce its Reality Pro headset in Spring , give more details about its development practices during WWDC, and then release the device during the autumn. The new report regards other devices in the work at Apple. Take the survey before it closes, on February 3rd.

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Microsoft Survey Apple AR 315

Hypergrid Business

SEPTEMBER 20, 2019

By comparison, only 24 percent are reporting strong growth for consumer virtual reality, and only 31 percent say the same for consumer augmented reality and mixed reality technology, according to a survey of hundreds of businesses released this month by VR Intelligence. Image courtesy VR Intelligence.). Image courtesy VR Intelligence.).

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Survey San Francisco Augmented Reality Virtual Reality 82

XR Today - Augmented Reality tag

JULY 4, 2023

A survey conducted by StreetBees found that 5 0 percent of questioned individuals aware of the Vision Pro are excited about the device. Moreover, of those StreetBees questioned, 40 percent do not intend to purchase Apple’s device. However, only 27 percent intend to buy it. It is unclear how long these challenges will last.

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Apple South Korea China AR 79

Mashable VR

MAY 11, 2022

Stop me if you've heard this one before: Apple will finally start shipping its iPhone with a USB-C instead of Apple's proprietary Lightning port next year. The news comes from typically reliable Apple analyst Ming-Chi Kuo, who tweeted about it on Wednesday. Tweet may have been deleted. "My

Apple 84

Apple Survey Europe Hardware 84

AR Insider

AUGUST 26, 2021

But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Moreover, its V1 design target will be style and wearability versus graphical immersiveness; and its appeal will lie in elegant integration with other Apple hardware and wearables.

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AR San Francisco Wearables Apple 432

Digital Trends

MARCH 7, 2022

As per a SellCell survey, 40 percent of existing iPhone users are willing to buy the iPhone SE 2022 owing to its low-asking price, compact size, and 5G upgrade.

Survey 52

Survey Apple 52

XR Today - Augmented Reality tag

JULY 6, 2023

Today, Chinese AR smart glasses manufacturer Xreal debuted Apple Macbook integration for its Nebula operating system (OS), significantly improving productivity opportunities for the firm’s Air and Light product lineup. Compatible with Intel and Apple platforms, we encourage all MacBook users to give it a go.

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Apple Immersion AR Hardware 82

Mashable VR

MARCH 8, 2022

Apple held a Spring product event Tuesday, which also happened to be International Women's Day (IWD). Apple CEO Tim Cook marked the occasion with a tweet honoring "women who are charting the course for a more equitable future," while Apple also featured all female developers in a promotional video for its new M1 Ultra processor.

Apple 82

Apple Survey Video Course 82

AR Insider

AUGUST 20, 2020

In a recent SYKES’ survey of 3,000 adults,11 percent report using touchless payments like PayPal, Apple Pay or Venmo for the first time in the last five months. More importantly, the survey indicates sustained adoption of touchless tech and transactions.

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AR Retail Survey Trends 508

The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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AR Apple Unity Ukraine 347

The Ghost Howls

DECEMBER 13, 2021

Apple is entering the XR field, and Facebook is currently dominating the VR market. Apple headset may be very lightweight. According to Apple analyst Ming-Chi Kuo, the upcoming Apple visor should weigh around 3–400g, which is much lighter than current headsets on the market, including the Quest 2.

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Survey Apple AR Samsung 294

Hypergrid Business

JUNE 26, 2023

New research reports and surveys released this month show that interest in virtual and augmented reality is continuing to drop. The survey didn’t ask if they did those things on a regular basis, or tried them once and stopped. According to a YouGov survey , 45 percent of J. (Image by Maria Korolov via Midjourney.)

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Data Survey Real Estate Augmented Reality 100

XR Today - Big XR News tag

JULY 7, 2023

That innovation still exists, of course, although, following a slow first half of 2023 for the immersive industry, a breakout AWE 2023 and Apple Vision Pro announcement brought new life to the market. Moreover, Apple expressed dissatisfaction with its Sony and TSMC suppliers when it hosted WWDC 2023.

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Apple Haptic Industry Immersion 62

The Ghost Howls

SEPTEMBER 13, 2021

Facebook has always had the problem of distribution of its hardware (Apple has its stores, for instance, Facebook has not), and with this partnership, it immediately has the opportunity to showcase this and its future devices in all glasses shops thanks to Luxottica. Apple Event is tomorrow 14th September. Other relevant news.

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Apple AR Video Survey 281

AR Insider

JULY 9, 2020

Looking to fill that gap, AR Insider’s research arm ARtillery Intelligence has completed Wave III of its annual consumer survey report. Working with consumer survey specialist Thrive Analytics , it wrote questions to be fielded to 1000 U.S. The single leading format in this survey (51%) is what we call “AR-as-a-feature.”

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AR Survey Data Trends 271

ARVR

APRIL 29, 2022

Looking to fill that gap, AR Insider’s research arm ARtillery Intelligence has completed Wave V of its annual consumer survey report. Working with consumer survey specialist Thrive Analytics , it wrote questions to be fielded to 102,000+ U.S. That leaves two formats seen in these survey results?—?one

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AR Survey Trends Virtual Reality 208

AR Insider

AUGUST 7, 2020

We’re also tracking Apple and Google moves that signal AR commerce’s likely web-based orientation. But a separate set of insights flows from its survey research. In partnership with Thrive Analytics, it fields an annual survey of more than 1,000 U.S. Lastly, what verticals will be most adaptive to AR commerce?

AR 373

AR Survey Retail Trends 373

XR Today - Mixed Reality tag

JUNE 30, 2023

This week, Apple dropped VisionOS, a set of XR design tools to entice immersive content creators to start designing for its upcoming headset before its release. ” Apple Launches Vision Pro SDK, but What Do Audiences Think? On the other hand, 40 percent of those questioned do not intend to purchase Apple’s device.

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Unity Apple Tools Immersion 59

The Ghost Howls

DECEMBER 4, 2023

More info (Varjo launches XR-4 headset) More info (Varjo’s launch on Road To VR) More info (Varjo opens up waiting list for consumers) Other relevant news Quest 3 is selling well, but Quest 2 much better Quest 3 sales are not going bad, and the headset, after Black Friday , has now already 5% of the shares of devices on the SteamVR survey.

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Unity Arizona Ukraine Apple 314

AR Insider

SEPTEMBER 11, 2020

We’re also tracking Apple and Google moves that signal AR commerce’s likely web-based orientation. But a separate set of insights flows from its survey research. In partnership with Thrive Analytics, it fields an annual survey of 1,000+ U.S. As for channels, it’s a mix of social, visual search, apps and Web AR.

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Retail Survey AR Trends 303

ARPost

JULY 10, 2020

Marketers and analysts might argue that comparing these types of units to standard display advertising isn’t an apples-to-apples comparison, but we’d argue they are wrong. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. How do you best utilize a platform like this?

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Google Real Estate Strategy AR 466

AR Insider

OCTOBER 5, 2020

Admittedly, comparing a VR headset to traditional gaming consoles isn’t exactly apples-to-apples, but it’s an adjacent product class as a proxy for Quest 2’s demand signals. Of course, in any apples-to-apples comparisons to other VR headsets, Quest 2 has undercut them significantly.

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Data Apple Survey AR 266

The Ghost Howls

MAY 10, 2021

The Epic vs Apple trial makes interesting documents come to light. The Epic vs Apple battle over Fortnite and the 30% cut on all the transactions on the Apple Store has just had its first round, and thanks to it, many secretive documents have come to light. Apple continues its investments in AR. Take the survey!

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HTC Apple AR Eye Tracking 390

XR Today - Virtual Reality

JUNE 1, 2022

Genius also provides aspherical lenses for the PSVR 2 device, and Ming-Chi Kuo states that Genius is working with other extended reality (XR) clients, including Apple. The partnership allows workforces to conduct high-quality data surveys or digitise real-world objects and structures.

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Eye Tracking Sony Survey Unreal 180

ARVR

DECEMBER 23, 2022

That will take years due to technological and cultural hurdles, but could be accelerated by Apple’s rumored entrance. Apple could launch an entertainment-first VR device in 2023, followed in later years by AR-oriented smart glasses. The latter could make or break the AR market. We saw this with smartphones and tablets.

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Los Angeles AR Apple Survey 130

The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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Apple AR Oculus Augmented Reality 167

Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.

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Magic Leap Apple Augmented Reality AR 100

AR Insider

JANUARY 1, 2021

Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets – a factor that could flip with Apple’s projected market entrance. Research includes monthly narrative reports, market- sizing forecasts, consumer survey data and multimedia, all housed in a robust intelligence vault.

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AR Survey Data Study 338

AR Insider

FEBRUARY 3, 2021

In a SYKES survey of 3,000 adults, 11 percent report using touchless payments like PayPal, Apple Pay, or Venmo for the first time in 2020. 37 percent of respondents to the same survey ordered groceries online for the first time. More importantly, the survey indicates sustained adoption of touchless tech and transactions.

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Technology Retail Survey AR 261

AR Insider

MARCH 10, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. After covering the ‘What, When & Why’ of Apple’s AR play, what about the “here and now” AR Opportunity? This is true if counting Apple (ARkit) and Google (ARcore) compatibility. 334 Million-Strong.

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AR Apple China Survey 364

The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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Apple Unreal Hand tracking Ukraine 329