XR Talks: Can VR Optimize In-Store Merchandising?
AR Insider
JANUARY 31, 2020
That’s a fancy way of saying it helps retailers simulate shopping experiences in a virtual (cheaper) environment to decide what products should go where. This was recently demonstrated by Accenture’s Extended Reality group and Qualcomm. ” These tests usually include online (2D) simulations or focus groups in mock stores.
Let's personalize your content