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Big XR News from Meta, Google, Unity, T-Mobile, KPMG

XR Today - Virtual Reality

Two separate studies highlighted how XR and Metaverse services could significantly influence sectors such as retail, manufacturing, and eCommerce. Google Releases AR Geospatial Creator for Unity Google has launched Geospatial Creator for Unity, a new platform that allows developers to preview 3D assets in the Unity Editor.

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Case Study: Toyota Streamlines Production with AR

AR Insider

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Toyota’s AR deployment.*. Enterprise AR: Best Practices & Case Studies, Volume One. Driving Continuous Improvement. More from AR Insider….

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Case Study: ABB Transforms Field Operations

AR Insider

Learn how industrial giant ABB is using Unity and augmented reality to transform field maintenance procedures into a completely paperless process. Kielar, to walk us through how they used Unity to develop a new digital field operator system. by Nick Davis. odarczyk and Rafa? What are some challenges faced by maintenance operators?

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Case Study: SAP Integrates AR for ERP

AR Insider

SAP shapes the future of work with Unity. Since 2016, the company has invested in AR, VR and XR to help its customers accelerate time to insight and enhance the way SAP data is visualized and understood. To make it easier for Unity developers to integrate SAP data into Unity, SAP recently launched the Unity Integration Toolkit.

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Case Study: Medtronic Lessens Training Costs with AR

AR Insider

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Medtronic’s AR deployment. Enterprise AR: Best Practices & Case Studies, Volume One. High-Stakes Outcomes. That’s what XR technology offers.”

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Case Study: Toyota Makes Mixed Realty Magic

AR Insider

Toyota makes mixed reality magic with Unity and Microsoft HoloLens 2. Toyota often turns to technology to deliver these improvements, which is why the automaker was an early adopter of 3D data for digital engineering and later embraced real-time 3D technology. Find out more or contact us to participate here. by Nick Davis.

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Case Study: Miller Lite Boosts Engagement with AR

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Always see chart date for context, and refer to newer data if applicable. After a few case studies that focused on upper-funnel AR ad campaigns, we now move to the mid-funnel.