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Defining a Tech Cycle and Where Augmented Reality and Virtual Reality Stand

ARPost

The exciting news is that we have started a new tech cycle, with the combination of augmented reality , virtual reality , and artificial intelligence. Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies.

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Why are Artificial Intelligence and Virtual Reality the Perfect XR Pair?

XR Today - Virtual Reality

Artificial intelligence (AI) and virtual reality (VR) are set to increase in popularity despite ongoing turbulent times for the Metaverse. Virtual reality combines hardware and software to immerse users in digital environments for numerous use cases, including learning, entertainment, therapy, and others.

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The 5 most important XR-related pieces of news from Google I/O 2023

The Ghost Howls

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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Google Advances its Geo-local AR Play

ARVR

Though it’s a mature product with a dominant market share, Google Maps’ roadmap resembles that of a younger, nimbler product. And its latest update is to make Live View more searchable (it is Google after all). Google’s years of user search data have informed its choice to emphasize these business types.

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Augmenting the Impact of Virtual Reality with a Robust Testing Strategy

ARVR

Goldman Sachs, the investment banking company, envisages an $80 billion growth for the virtual reality industry by 2025. With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay.

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Data Dive: Google Lens is Used 3B Times Per Month

ARVR

its answer to Google Live view. Not to be outdone, Google fired back with an update of its own: better landmark detection in Google Lens. But buried in that announcement was a notable nugget: Google Lens is used 3 billion times per month. Naturally, our ears perked up in the eternal quest for AR usage data.

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Google Daydream’s Best Game is Getting a Sequel on Quest & PC VR Soon

Road to VR

Virtual Virtual Reality launched on Google Daydream back in 2017, but thanks to some fun and clever interaction design that worked equally well on both 3DOF and 6DOF headsets, the game made its way to all major VR platforms with marked success in the years following the demise of the ill-fated Daydream.

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