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Will Google Swirl Unlock AR Advertising’s Next Stage?

AR Insider

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. A s AR continues to slog through the trough of disillusionment, one bright spot is advertising. Brand spending on AR ads is on track reach $1.41 Brand spending on AR ads is on track reach $1.41

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The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Depth sensors and RGB cameras may help also in doing object detection in the future (hopefully) There are some studios making content with this headset: Meta has teased Gravity Sketch in AR, and games by Resolution Games and Schell Games. Image by Google). Google performs interesting AR news at I/O conference.

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Niantic’s Latest AR Game Peridot Is One Of Its Best Yet

VRScout

Tamagotchi’s are back! Sort of… Pokémon GO creator Niantic has released a number of location-based augmented reality (AR) games since the launch of its first title, Google Ingress , back in 2013. Credit: VRScout AR you ready for this responsibility? For more information visit playperidot.com.

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Google All But Confirms It's No Longer Working On Its Own AR Glasses

Upload VR

Google is eliminating hundreds of roles in its hardware division, mostly from its first-party AR hardware team. Here's the statement Google provided to news outlet 9to5Google : "A few hundred roles are being eliminated in [Devices & Services] with the majority of impacts on the 1P AR Hardware team.

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Can Google Mainstream AR with the Power of Search?

AR Insider

As explored in AR Advertising Deep Dive, Part I: The Landscape , revenue could reach $8 billion by 2024. Continuing with Part II of the report, we “show rather than tell” with AR ad campaign case studies. More importantly, high-performing AR ad campaigns validate a business case. Incubating AR. Deep Impact.

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Google Reportedly Killed Its AR Glasses, Will Focus On Android For Third Party Hardware

Upload VR

Google reportedly killed its glasses hardware project. Business Insider's Hugh Langley cites "three people familiar with the matter" as saying the hardware, which resembled standard glasses, was canceled earlier this year amid the mass layoffs at Google and the departure of Google's AR/VR chief Clay Bavor.

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The XR Week Peek (2020.12.28): Flight Simulator VR released, a new hack lets you use Quest without Facebook, and more!

The Ghost Howls

Happy Holidays , my dear AR/VR community! Even if these should be holidays, my will to inform you is not in vacation, so here you are my roundup of the best AR/VR news for this week. Microsoft Flight Simulator releases VR patch. The Lynx R1 is a mixed reality headset we are all curious about. Top news of the week.