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The XR Week Peek (2021.08.02): Facebook creates Metaverse group and prepares to launch its smartglasses, and more!

The Ghost Howls

Facebook Reality Labs creates a group focused on working on the “metaverse”. Zuckerberg said last week that he wants in 5 years Facebook to become a “metaverse company” and this week he started taking action in this sense: he has created a group in the company focused on “building the metaverse”. (Image by Facebook).

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Apple Joins Pixar, NVIDIA, & More to “accelerate next generation of AR experiences” with 3D File Protocol

Road to VR

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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A Look at OmniVirt’s Analysis of AR and VR Technology in Advertising

ARPost

OmniVirt, an AR and VR advertising platform, recently conducted an analysis of XR use cases. See Also: 6 Brands That Use AR and VR Advertising Successfully. The analysis, conducted by OmniVirt , looked at thirty companies that used either VR or AR in advertising in 2018 and 2019. About the Study. Use Case: Virtual Try-On.

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The Best VR Events and Concerts Planned for 2021

ARVR

© Sony Virtual reality (VR) performances are quickly becoming the norm for live events, music concerts, and festivals (despite some unfortunate news coming from Wave earlier this week regarding their VR app). © Sony Trending AR VR Articles: 1. © Sony Trending AR VR Articles: 1. the year of AR glasses?

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Atlantic, Meta to Debut Sir David Attenborough’s ‘Galapagos’ on Quest TV

XR Today - Virtual Reality

Atlantic has filmed several BAFTA-winning films in XR and has gained extensive experience in creating virtual, augmented, and mixed reality (VR/AR/MR) documentaries. Additionally, the documentary series comes just a month after Meta debuted its Meta Quest 3 mixed reality headset at the Connect Event in late September.

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The VR Society’s ‘On The Lot’ is Back—and Fully Augmented

VRScout

‘On The Lot’ is back—and now featuring AR—October 13 and 14 at The Lot in West Hollywood. Tony Parisi , Global Head of VR/AR at Unity Technologies. Gary Radburn , Director of Workstation Virtualization and Commercial VR/AR at Dell. thelotstudios #filming #hollywood #studio #weho #summer.

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The 2019 VR Awards Winners Recognized for Outstanding VR Tech

ARPost

AIXR – “The Academy of International Extended Reality” – is an independent non-profit dedicated to promoting MR, AR, and VR tech. Their site also posts educational and informative articles relating to the world of MR, AR, and VR technology. VR Film of the Year. ASTRO BOT Rescue Mission has experience as a runner-up.