VRScout

APRIL 7, 2017

The latest Smurfs film gets it’s own mixed reality children’s game for Microsoft’s HoloLens. Sony’s latest edition to the Smurf reboot anthology, Smurfs: The Lost Village hits theaters today once again bringing the iconic 80’s characters back from the dead much to the delight of children and nostalgic adults everywhere.

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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VRScout

FEBRUARY 27, 2018

Right on the heels of Google’s recent ARCore update , comes an announcement by 4:33 Creative Labs: Ghostbusters World is a new AR game that will have you answering the call when there’s something strange in your neighborhood. But will an AR Ghostbusters experience yield the same results? “As style game for iOS and Android. .

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

The event hosted various camera, lighting, and film production solution providers showcasing the latest audio/visual capture equipment. Virtual production solutions are emerging as a new tool for film, media, and broadcast markets. Additionally, many sports broadcasting companies are leveraging AR devices to enhance programming.

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VRScout

JULY 18, 2018

Sony Music partners with the David Bowie Archive, Planta, and London’s Victoria & Albert Museum to deliver an incredible VR/AR retrospective of David Bowie’s career. This fall, Sony Music Entertainment (Japan) Inc., The VR/AR version of David Bowie Is will be available on all platforms sometime later this year.

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Next Reality AR

OCTOBER 4, 2018

Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom." Sony Pictures, in conjunction with the release of the film Venom, has published new AR experiences via Snapchat and Facebook that enable fans to transform into the anti-hero.

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ARPost

JULY 15, 2019

OmniVirt, an AR and VR advertising platform, recently conducted an analysis of XR use cases. See Also: 6 Brands That Use AR and VR Advertising Successfully. The analysis, conducted by OmniVirt , looked at thirty companies that used either VR or AR in advertising in 2018 and 2019. About the Study. Use Case: Virtual Try-On.

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VRScout

MARCH 4, 2019

The developers behind AR-powered smart playgrounds. For Toner and the Biba team, adding AR elements to their games was an easy way to continue engaging with modern-day children. AR is so exciting, because it’s magic,” Toner says. AR brings that into the real world.”. Nearly one in five school-age kids in the U.S.

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VRScout

FEBRUARY 23, 2018

makes AR development faster and easier; launching soon on more devices. Google’s ARCore is getting an update that brings improved environmental understanding and lets developers now publish AR apps to the Play Store. That’s roughly 100 million Android smartphones that have advanced AR capabilities today. ARCore Improvements.

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ARVR

FEBRUARY 11, 2021

© Sony Virtual reality (VR) performances are quickly becoming the norm for live events, music concerts, and festivals (despite some unfortunate news coming from Wave earlier this week regarding their VR app). © Sony Trending AR VR Articles: 1. © Sony Trending AR VR Articles: 1. the year of AR glasses?

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VRScout

JUNE 5, 2019

Team up with friends in this frantic local multiplayer experience based on the upcoming film. Image Credit: Sony. Image Credit: Sony. ” Image Credit: Sony. “At At Sony Pictures VR, we believe that VR should be social, cooperative and fun,” added Jake Zim, senior VP of VR at Sony Pictures Entertainment.

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Road to VR

AUGUST 19, 2019

Sony, MWM Immersive, and Tequila Works today announced that their upcoming VR adventure Groundhog Day: Like Father Like Son is set to launch next month, which includes support for Oculus Rift, HTC Vive, and PSVR. The game is being billed as a VR narrative adventure which is set in the world of the 1990s classic film Groundhog Day (1993).

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Next Reality AR

MARCH 26, 2019

After webbing up a web-based augmented reality experience to promote the theatrical release of Spider-man: Into the Spider-verse, Sony has ordered a new AR activation from creative agency Igniteie to promote the Blu-ray, DVD, and streaming digital video release of the film.

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XR Today - Virtual Reality

OCTOBER 26, 2023

Atlantic has filmed several BAFTA-winning films in XR and has gained extensive experience in creating virtual, augmented, and mixed reality (VR/AR/MR) documentaries. Additionally, the documentary series comes just a month after Meta debuted its Meta Quest 3 mixed reality headset at the Connect Event in late September.

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ARVR

SEPTEMBER 13, 2022

We recently posted a question: Does AR have a measurement problem? In short, AR marketing is so new that it hasn’t developed native metrics. But one metric that’s starting to emerge to better evaluate AR is dwell time. It’s showing strong early signs which in turn signals AR’s depth of engagement. the web AR benchmark).

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AR Insider

AUGUST 5, 2021

The AR touchstone title Poke?mon Creators use virtual reality production techniques to plan and “shoot” film in VR, as if they were on set with the animals. Increasingly, these technologies are being used beyond pre-production planning and into the productions themselves. The studio was ahead of its time.

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Road to VR

DECEMBER 3, 2019

The investment is earmarked to help the studio expand its games portfolio through new projects with Hollywood film studios and world-famous media and entertainment companies, the company says is a press release. XR Games previously worked with Sony and Rovio to create its Angry Birds-themed VR title. “We

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ARPost

JUNE 8, 2022

Awards also go to the winner of the startup pitch competition, Best in Show VR, Best in Show AR, and there’s also the Awesome Award. All these four awards are decided at the conference. Best Art or Film. Sony Electronics Head of Business Development, Thaisa Yamamura, presented the Auggie Award for Best Art or Film.

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Next Reality AR

MARCH 20, 2018

Sony's Ghost Corps, the caretaker of the Ghostbusters franchise, just released some pre-alpha gameplay footage from the upcoming Ghostbusters World location-based AR game to whet the appetites of would-be hunters of the paranormal. To reveal nearby ghosts, players use the famed PKE meter from the films.

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UploadVR Between Realities podcast

DECEMBER 29, 2016

Escape Code is a 360-degree short film directed and animated by Josh Hassin and the San Diego, CA based studio, Look Mister that seems inspired by many of these ideas. The entire short film, embedded below, was created in Unity and is driven by a synthwave soundtrack scored by Emmy award winning composer RAD LAZER (aka Rafter Roberts).

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Full Dive Gaming

JUNE 28, 2022

AR + VR = XR??? We sit down and discuss the future of the metaverse with Jason Yim, CEO of Trigger XR, a company pushing innovation in the VR and AR field, pioneering XR Trigger is the world’s most experienced XR developer studio and creative agency. 1:45 VR and AR 2:30 What’s the Future AR or VR? 0:39 What is XR???

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ARPost

MAY 27, 2020

SVP of Emerging Technology and Innovation Strategy Tony Driscoll, Sony SVP of VR Jake Zim, Paramount Futurist Ted Schilowitz, and Arcadium President Marcie Jastrow. For example, film companies now know that editors don’t necessarily need to travel to location to work on a film.

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UploadVR Between Realities podcast

OCTOBER 20, 2016

The very first Vision VR/AR Summit was home to keynote addresses from established leaders in the emerging industries, leaders such as Gabe Newell of SteamVR, Palmer Luckey of Oculus, and Dr. Richard Marks of PlayStation VR. This second Vision Summit will be the debut of the official Vision VR/AR Awards – Asia. Best AR Experience.

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VRScout

OCTOBER 2, 2017

The King of Pop may not be literally back from the dead, but a brand-new collection of his ghoulish hits comes packaged with a creepy AR experience. This isn’t the first-time music and AR have come together to create an immersive audio experience for music fans. Scream is available now on CD as well as all digital streaming sites.

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The Ghost Howls

MAY 15, 2023

During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR. More info Tribeca Film Festival is coming Tribeca Film Festival, one of the most important film festivals of the year, is coming on June, 7–18. All without leaving your editor.

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XR Today - Mixed Reality tag

AUGUST 5, 2022

The former Hewlett Packard executive aims to expand the CAA’s portfolio of emerging technologies, including virtual, augmented, and mixed reality (VR/AR/MR), blockchain, and non-fungible tokens (NFTs), among others, for some of the largest filming, advertising, and television studios. Variety (@Variety) August 4, 2022. .

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AR Insider

MARCH 29, 2021

–Sundance’s Film Festival’s Virtual New Frontier Exhibition was visited almost 40,000 times. — The Information reports that nearly 20 percent of Facebook’s employees are working on VR and/or AR. — In-Game immersive ad platform Anzu raised $9 million from investors that include agency-giant WPP and Sony.

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The Ghost Howls

JUNE 21, 2021

Image by Sony Interactive Entertainment). According to a report from Bloomberg, Sony may release its much-awaited next-gen PSVR headset (which I informally call PSVR 2) during Holidays 2022. This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest. Other relevant news.

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VRScout

SEPTEMBER 11, 2016

This makes total sense as large studios, like Sony Pictures Entertainment (SPE) who were the first to debut a 360-degree video on Snapchat, can afford the time and money to develop this type of immersive content. Granted, consumer level 360-degree video cameras are hitting the market making it easier for people to create their own videos.

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ARPost

NOVEMBER 19, 2019

AIXR – “The Academy of International Extended Reality” – is an independent non-profit dedicated to promoting MR, AR, and VR tech. Their site also posts educational and informative articles relating to the world of MR, AR, and VR technology. VR Film of the Year. ASTRO BOT Rescue Mission has experience as a runner-up.

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The Ghost Howls

FEBRUARY 17, 2020

On this special day, let’s all talk about AR and VR! In this big phone exhibition, usually, companies also exhibit AR and VR devices and considering that this year the trend is the one of AR and VR devices connected to the phone , I bet that this year’s edition would have been very interesting for us all (in fact I was planning to go there).

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VRScout

SEPTEMBER 18, 2017

‘On The Lot’ is back—and now featuring AR—October 13 and 14 at The Lot in West Hollywood. Tony Parisi , Global Head of VR/AR at Unity Technologies. Gary Radburn , Director of Workstation Virtualization and Commercial VR/AR at Dell. thelotstudios #filming #hollywood #studio #weho #summer.

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UploadVR Between Realities podcast

JUNE 23, 2017

To simultaneously promote the new technology and an upcoming film, 8i partnered with Sony Pictures to give users a hologram of Spider-Man from the Homecoming film to add to their pictures and videos. ” The partnership with Sony is just the beginning of their desire to have exclusive content available for the app.

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VRScout

FEBRUARY 25, 2018

Former EP at Vrse.Works, filmed 360° video for NY Times, Within, Facebook, Airbnb, Muse, Mastercard and more. Filmed 360° video for Conan, Vogue, Jaunt, Discovery, TBS, USA, Lexus and more. Filmed 360° video for Casamigos, Mercedes, Youtube, RedBull, and more. Created VR for Samsung, Sony, Sky, U2, FX, Warner Bros, and more.

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XR Today - Mixed Reality tag

MARCH 2, 2023

Partnerships include the Creative Artists Agency (CAA), Miramax, and others, leading to generative AI work with the film “Here” and further work with America’s Got Talent. They have worked on impressive VFX for movies such as Interstellar, Blade Runner 2049, and the Star Wars and Jurassic World film series.

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The Ghost Howls

MARCH 1, 2021

March has just started… I hope it will be an amazing day for you and for all the AR/VR ecosystem! Image by Sony). Sony officially states it is going to launch the PSVR 2. Some people started to think that Sony could have abandoned VR. I will have probably something to announce soon, so stay tuned. Top news of the week.

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The Ghost Howls

JULY 6, 2020

A bit late, but this new roundup of best AR and VR news of the week is out! This means that these lenses can bend the light more than traditional lenses and so they can be closer to the display they are augmenting. We all of the AR community liked Torch and we wish its creators to have better luck with their next adventure.

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