article thumbnail

Enterprise AR Trends for 2020 and Beyond

ARPost

Thus, the latest enterprise AR trends represent a topic of interest for management teams across various industries. What Is the Impact of Enterprise AR on the Business World? AR has penetrated almost all the industries: automotive, professional services, education and training, retail, architecture, and healthcare.

Trends 396
article thumbnail

What Are The Biggest Myths About AR Advertising?

AR Insider

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

AR 423
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Sony Accelerating Digital Twin Content Creation?

XR Today - Mixed Reality tag

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Each firm in the partnership seeks to innovate in XR and volumetric capture use cases for enterprise and industrial environments such as education, healthcare, and engineering. This partnership with the Alan B. John Wensveen , Ph.D,

Sony 91
article thumbnail

Slappy The Ventriloquist Dummy Is Back With A New Christmas AR Experience

VRScout

Your least favorite ventriloquist dummy returns in the second installment of Krikey’s Goosebumps 2 AR trilogy. The game, titled ‘Slappy’s Haunted Christmas,’ is the second release as part of Krikey’s ongoing Goosebumps 2 AR game trilogy. For example, Universal Pictures used AR and VR for two of their recent 2018 films.

AR 260
article thumbnail

How Will Covid-19 Impact AR & VR Headset Shipments?

AR Insider

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It also includes VR’s immersion and escapism (entertainment); and AR’s applications in workplace collaboration and home services (utility). Of course “headsets” is a bit conflated, as subcategories (AR, VR, etc.)

AR 278
article thumbnail

Big XR News from Qualcomm, Meta, Microsoft, and Sony

XR Today - Mixed Reality tag

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

article thumbnail

Google, Sony And Oculus Unite To Establish VR Industry Standards

VRScout

Some of the biggest names in the business are teaming up to secure the future of virtual reality. Google, Sony, Oculus, Samsung, Acer and HTC have combined their efforts in order to create a healthy and equal industry for virtual reality hardware and software to develop and expand.

Sony 150