AR Insider

AUGUST 26, 2021

New Study Projects Headworn AR Revenue to Reach $17.7 ARtillery Intelligence publishes its five-year outlook for headworn AR revenues. –. SAN FRANCISCO, August 26, 2021: ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $1.6 Billion by 2025. billion in 2020 to $17.7

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ARPost

FEBRUARY 6, 2020

What makes an AR app stand out? While having a famous video game IP always helps, for the most part, AR apps work the same way all other apps gain popularity – by providing an intuitive, user-centric experience for anyone who downloads. Let’s take a look at how this works – and where AR’s future promise may lie.

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ARVR

OCTOBER 11, 2021

Several signals validate that AR can bring considerable value to consumer-facing brands. That can often reveal signals that help determine if AR will or won’t “stick the landing” at a given company, and in the aggregate. Trending AR VR Articles: 1. How Augmented Reality (AR) is Reshaping the Food Service Industry 3.

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XR Today - Virtual Reality

MARCH 8, 2024

According to recent data released by the IDC Worldwide Quarterly AR/VR Headset Tracker, the global market for XR headsets witnessed a significant growth of 130.4% This reflected the situation in many other markets, and AR/VR was not immune to them. year over year during the fourth quarter of 2023. per cent year-on-year.

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ARVR

AUGUST 20, 2021

New requirements are gradually added as it evolves. Trending AR VR Articles: 1. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. Still, there is a general lack of standardized and adequate testing strategies for reality-based applications. How VR could bring transhumanism to the masses 2.

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AR Insider

APRIL 26, 2021

AR meanwhile resonates on the sell side: brands and retailers. On a more practical level, they’re seeing real results from AR-based campaigns. It could be a force multiplier for AR by enabling bandwidth-intensive experiences. The latest data come from Ericsson Emodo, indicating consumer receptivity to AR ads.

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ARPost

AUGUST 7, 2023

When a game studio offered to stage an alien invasion right here in my neck of the woods, I shelved my concerns about violent video games and picked up my mobile phone to see what Alien Invasion AR FPS is all about. In Alien Invasion AR FPS , you play the part of a resistance fighter in this sort of Sci-Fi “Red Dawn” situation.

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AR Insider

APRIL 7, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

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AR Insider

DECEMBER 21, 2020

“Relatively” is the key term, as it continues to make progress in AR search results and other areas (more on that in a bit). This refers to the Google Play Services for AR app in Google’s Play Store. To experience ARCore apps on an Android device, you must first have the Google Play Services for AR app.

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AR Insider

JANUARY 1, 2021

New Study Projects Headworn AR Revenue to Reach $13.4 ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues. ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $822 million in 2019 to $13.4 Think of it like the iPhone 1 of AR glasses.”.

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ARPost

JANUARY 28, 2022

When we talk about AR and e-commerce, we’re usually talking about virtual try-on. A lot of shoppers are all about virtual try-on, but these experiences are often separated from one another by virtue of being created by different brands. Virtual Try-On and Snap’s Larger E-Commerce Strategy. But that’s AR retail.

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AR Insider

NOVEMBER 24, 2020

Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. This includes paid/sponsored AR lenses that let consumers visualize products on “spaces & faces.”. Advertising is one of the most lucrative AR subsectors, on pace to reach $1.41

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AR Insider

APRIL 15, 2021

T hough we spend ample time examining consumer-based AR applications and strategies, greater near-term impact is seen today in the enterprise. As is the case with many emerging technologies, enterprise AR spending has erstwhile outweighed its consumer equivalent. Enterprise AR: Best Practices & Case Studies, Volume One.

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Bernard Marr

JANUARY 3, 2024

Data and artificial intelligence (AI) are driving progress in virtually every part of HR and people management, and these technologies present remarkable opportunities for improving safety conditions, too. These devices offer real-time data on workplace safety and employee activities. Clearly, a proactive change is necessary.

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AR Insider

OCTOBER 16, 2020

T he AR cloud has turned three. This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Before diving in, what is the AR cloud? It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content.

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Tech Trends VR

FEBRUARY 18, 2019

They will enter a workforce where job functions, roles and even categories will be significantly altered, and will face social and global challenges beyond what we can imagine today,” says Steve Liffick, General Manager of Education Strategy and Platforms at Microsoft. Its Clarity platform currently serves over 25,000 schools globally.

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AR Insider

AUGUST 11, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. It includes some of its data and takeaways. Prominent sectors include industrial AR, social, gaming, and AR shopping. AR advertising is actually one of the most lucrative subsectors, on pace to reach $1.41

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AR Insider

AUGUST 4, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. It includes some of its data and takeaways. P icking up where we left off in examining Niantic’s business strategy, one remaining question is its path forward. Why do you need an experience in AR?”

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AR Insider

AUGUST 10, 2021

T here’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. Can AR break that cycle? And if so, could web AR be the answer? What is web AR? In short, it delivers AR experiences through the mobile browser. There, “activation energy” dampens already-challenged AR adoption.

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AR Insider

NOVEMBER 11, 2020

New Study Projects Headworn AR Revenue to Reach $13.4 ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues. 11/11/20 – SAN FRANCISCO – ARtillery Intelligence today released a new report that projects headworn AR revenue to grow from $822 million in 2019 to $13.4 Billion by 2024.

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AR Insider

JUNE 7, 2021

This is one of many pieces in Facebook’s spatial computing puzzle , which also includes AR-cloud development and, of course, VR. The endgame is ubiquitous VR and AR glasses, but like many other tech giants driving towards that future, mobile AR is a key stop along that journey. Neck-and-Neck.

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AR Insider

OCTOBER 13, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. It includes some of its data and takeaways. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. billion this year and $8.02

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AR Insider

APRIL 15, 2020

This is the latest in AR Insider’s Campaign Tracker series. Running semi-weekly, it examines marketing campaigns that utilize AR visualization such as product try-ons, and their results. Proof points continue to roll out for AR’s effectiveness as an advertising medium. This is happening to the tune of $1.5

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AR Insider

FEBRUARY 14, 2020

Snapchat is the engagement and revenue leader in consumer AR. This is driven largely from the high-frequency usage it’s been able to achieve for AR lenses, and its ability to monetize them. Broadly, this stems from Snap’s AR focus and alignment with its core “ camera-company ” ethos. Broader Canvas.

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AR Insider

APRIL 21, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part I: Snap. It includes some of its data and takeaways. A lot can be learned from consumer AR’s early leaders. What are they doing right? How are they engaging users? And how are they making money?

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ARPost

MAY 25, 2021

Both AR and visual AI technologies, such as computer vision, have become increasingly practical and affordable, and are key elements in transforming customer service into a value-driver for organizations. See Also: Our Pick of AR Remote Collaboration and Support Services. Because Seeing Is Better Than Telling.

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ARVR

AUGUST 2, 2022

Though we spend ample time examining consumer-based AR applications and strategies, greater near-term impact is seen today in the enterprise. As is the case with many emerging technologies, enterprise AR spending has erstwhile outweighed its consumer equivalent. It’s the biggest pain point in industrial AR today.

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AR Insider

FEBRUARY 18, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes some of its data and takeaways. In AR’s early stages, a common question continues to be asked: where’s the money? So we’ve determined the three biggest revenue categories for consumer-based mobile AR.

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AR Insider

MAY 5, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part I: Snap. It includes some of its data and takeaways. A lot can be learned from consumer AR’s early leaders. What are they doing right? How are they engaging users? And how are they making money?

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AR Insider

NOVEMBER 25, 2020

W hat’s the state of AR as we enter 2021? We recently did just this with AR Insider partner Matt Maher for his view on AR growth drivers. As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. Click To Tweet.

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AR Insider

APRIL 21, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

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AR Insider

APRIL 28, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part I: Snap. It includes some of its data and takeaways. A lot can be learned from consumer AR’s early leaders. What are they doing right? How are they engaging users? And how are they making money?

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AR Insider

DECEMBER 2, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Proof points continue to roll out for AR’s levels of user engagement.

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AR Insider

JULY 28, 2021

S nap continues to solidify its leading position in consumer AR. After announcing several milestones at its partner summit , including new AR glasses , its Q2 earnings last week signaled continued momentum. In fact, AR was a bright spot in a record-breaking quarter. XR Talks: Snap Doubles Down on AR… Again.

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XR Today - Mixed Reality tag

JULY 27, 2022

Munich-based metaverse company METAYO has recently joined Dubai’s new metaverse strategy to collaborate on building the tech plan’s ecosystem of software solutions, it was announced on Wednesday.

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AR Insider

OCTOBER 15, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. It includes some of its data and takeaways. Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? Audio AR will be the same.

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AR Insider

SEPTEMBER 30, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. O ne of AR’s biggest potential beneficiaries is the enterprise. The Dark Side.

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