AR Insider

OCTOBER 15, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. It includes some of its data and takeaways. Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? Audio AR will be the same.

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ARVR

AUGUST 20, 2021

With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay. New requirements are gradually added as it evolves. Trending AR VR Articles: 1. How VR could bring transhumanism to the masses 2.

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AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes some of its data and takeaways. In AR’s early stages, a common question continues to be asked: where’s the money? So we’ve determined the three biggest revenue categories for consumer-based mobile AR.

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AR Insider

JULY 21, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. It includes some of its data and takeaways. P icking up where we left off in examining Niantic’s business strategy, its biggest move may be yet to come. Examples include Unity, Adobe Aero and 8th Wall.

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AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes some of its data and takeaways. In AR’s early stages, a common question continues to be asked: where’s the money? Though aggregate revenues have disappointed, there are segments that are bearing fruit.

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AR Insider

FEBRUARY 18, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes some of its data and takeaways. In AR’s early stages, a common question continues to be asked: where’s the money? So we’ve determined the three biggest revenue categories for consumer-based mobile AR.

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AR Insider

NOVEMBER 25, 2020

W hat’s the state of AR as we enter 2021? We recently did just this with AR Insider partner Matt Maher for his view on AR growth drivers. As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. Click To Tweet.

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AR Insider

JULY 10, 2020

Like other areas of digital transformation, will new habits and discoveries form during this period that are semi-permanent? As she examined in her recent VR/AR Summit talk (video below), this is a strong signal for the long-term growth of eCommerce. ” An important offshoot of this trend involves AR Commerce.

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AR Insider

JUNE 10, 2020

T hrive Analytics and ARtillery Intelligence today released a new report: AR Usage & Consumer Attitudes, Wave III. Highlights include the fact that 26 percent of consumers have used mobile augmented reality (AR). More importantly, they’re using it often: almost half of respondents use mobile AR at least weekly.

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AR Insider

JANUARY 19, 2021

Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside them is AR advertising. This includes paid/sponsored AR lenses that let consumers visualize products on “spaces & faces.”. Advertising is one of the most lucrative AR subsectors, estimated to reach $1.41

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AR Insider

JANUARY 23, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. Visual search is Google’s main flavor of AR. For example, Google Lens — a.k.a.

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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AR Insider

APRIL 14, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part I: Snap. It includes some of its data and takeaways. A lot can be learned from consumer AR’s early leaders. What are they doing right? How are they engaging users? And how are they making money?

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The Ghost Howls

JULY 17, 2023

And may also increase the scrutiny level on the Quest platform by the American authorities, because Meta/Facebook has not a reliable history of management of users’ data, you know… and when kids are involved, people become very sensitive. I think this statement is very telling about the problems that Google is having with XR.

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AR Insider

DECEMBER 26, 2019

But a barometer of the year’s activity can also be seen in the most popular AR Insider posts. ‘Audio AR’ Emerges: Discussions with Developers. Will Google Incubate AR Inside Search? Is Instagram AR’s Sleeping Giant? Where Are We in AR’s Lifecycle? The AR Show: Top 3.

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AR Insider

FEBRUARY 25, 2021

A s you likely know, one of AR’s foundational principles is to fuse the digital and physical. That same relevance and scarcity are what drive real estate value… location, location, location. Synthesizing these variables, one of AR’s battlegrounds will be in augmenting the world in location-relevant ways.

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AR Insider

JULY 28, 2021

S nap continues to solidify its leading position in consumer AR. After announcing several milestones at its partner summit , including new AR glasses , its Q2 earnings last week signaled continued momentum. In fact, AR was a bright spot in a record-breaking quarter. XR Talks: Snap Doubles Down on AR… Again.

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AR Insider

DECEMBER 24, 2019

It includes some of its data and takeaways. At the precipice of 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes.

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ARVR

SEPTEMBER 16, 2022

Though we see some signals, such as lens engagement figures from Snap and others, we’re often flying blind when it comes to consumer AR sentiment. Looking to fill that gap, AR Insider’s research arm ARtillery Intelligence has completed Wave V of its annual consumer survey report. How often are they using it?

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AR Insider

JULY 19, 2019

Speakers’ opinions are their own. One of the most anticipated and potentially-useful forms of AR has been Google’s VPS walking directions. But its lesser-known backstory likewise offers value in the form of lessons for AR interaction design. Google broke this down at its I/O event in May (video below).

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AR Insider

NOVEMBER 20, 2019

“Annotated World” is AR Insider’s series that examines the opportunities, dynamics and construction of the AR Cloud. For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. Also known as Mirrorworld and Magicverse , it’s AR’s lynchpin.

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Bernard Marr

NOVEMBER 27, 2023

Much has been written about the shortage of AI professionals, such as machine learning engineers, data scientists and project managers with experience in the field. After that, there are often also issues around data itself. Part of its strategy is to bring the best together.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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AR Insider

JULY 28, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part III: The Field. It includes some of its data and takeaways. Some companies are established players moving into AR ( AR converts ). AR Somewhere. I love the systems that are ‘AR anywhere.’

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Bernard Marr

MAY 1, 2023

Traditionally the answers were found in data analytics and related disciplines like Business Intelligence. Through these, we learned how to tap into operational, customer and external data sources to answer questions like where to find customers, how to make our products and services appeal to them, and how to keep them coming back for more.

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The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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AR Insider

AUGUST 12, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. That includes Google (11 percent) Samsung (5 percent) and others (6 percent).

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VRScout

MAY 16, 2018

Clothes maketh the man and woman in Warerplai’s turn-based AR strategy game. The immersive entertainment industry is currently neck-deep in smartphone-based AR applications. So how exactly do you set yourself apart as an up-and-coming AR developer looking to make your mark in an already crowded market?

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AR Insider

MARCH 19, 2020

Interviewing AR industry innovators and observers, it triangulates AR’s trajectory through a chorus of voices. One of those voices is AR Insider Editor Mike Boland. It represents a series of questions posed by Binstock to uncover signals for where AR is today, and where it’s headed next. The goal is to break out of that.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Basically, Google could try to be for standalone devices what Steam has been for the PC VR ones.

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AR Insider

OCTOBER 22, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. It includes some of its data and takeaways. Picking up where we left off with Apple’s and Google’s respective hearables strategies, how does Bose compare? Audio AR will be the same.

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AR Insider

JANUARY 3, 2020

In the early market-building and “table-setting” phases of AR’s lifecycle , one bright spot is advertising. Brands are attracted to AR’s ability to demonstrate products in immersive ways. There’s also connective tissue like Poplar , which facilitates AR campaigns and connects brands to AR creators.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

The demand for smart glasses in the AR space is accelerating at an incredible pace. In this industry, developers are experimenting with ever-more intuitive screens, lenses, and accompanying XR technologies, to create solution for a range of industries. So, which vendors are currently making waves in the AR smart glasses space?

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ARPost

MAY 3, 2021

Today, we can safely claim that its implications are more serious and mainstream, spanning industries such as healthcare , manufacturing, and education. In the post-pandemic world, advances in AR become more significant and practical. AR works by superimposing images and data on the physical scene in front of the user via a screen.

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AR Insider

NOVEMBER 5, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. It includes some of its data and takeaways. Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? Business Case .

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The Ghost Howls

JULY 23, 2019

But it is very interesting , because it will touch a lot of hot topics, like: Data visualization in XR; Magic Leap; Being a woman working in XR; How is XR in Asia. But we are trying to completely redo that , so none of the products in BadVR have charts , we are against charts and graphs. (I suggest you to follow her as well!).

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