AR Insider

OCTOBER 17, 2019

This article is the latest in our AR Ad Tracker series. It examines ad campaigns that utilize AR visualization such as product try-ons, and their results. Evidence continues to roll out for AR’s efficacy as an ad medium. The latest evidence on the brand engagement side of the AR ad spectrum is Miller Lite’s St.

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The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. The development packages are usable only by people having Unity Pro or Enterprise, but the documentation is publicly available for everyone to see. Android, iOS). And this is very good. And this is fantastic.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

XR devices are all over the headlines this month; the release of the Apple Vision Pro has brought spatial computing/mixed reality wearables to the forefront of emerging workplace and consumer-based digital solutions. Bingo Wu AR glasses offer immense potential across various B2B applications.

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Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

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XR Today - Virtual Reality

OCTOBER 5, 2022

In the AEC environment, XR solutions are quickly becoming a critical part of the modern workflow. AR and MR solutions can make it easier to show projects to clients, giving them an insight into what a finished result might look like. There are even tools available with built-in hand and eye tracking. Magic Leap.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Mixed Reality as a milestone for AR glasses We are all seeing how every VR headset now has also mixed reality features.

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We’re not just going to be using VR and AR to make games, we’re going to tell stories and create worlds.

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The Ghost Howls

JUNE 26, 2023

While people prepare to go on vacation, the XR news starts becoming less than before… but I’m still here telling you which are the most important ones! Making some calculations, it is possible to estimate that the per-eye resolution is around 2064×2208, a value that was leaked a few months ago from some data miner (Samulia).

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XR Today - Virtual Reality

NOVEMBER 14, 2022

We’re progressing towards a world where true-to-life holographic images in AR and MR are no longer a science-fiction concept. Plus, the VR realities we can explore in the expanding “metaverse” are becoming increasingly realistic. Plus, it means groups of people can share the same aligned XR interaction.

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AR Insider

OCTOBER 4, 2019

This article features the latest episode of The AR Show. Based on a new collaboration, episode coverage now joins AR Insider’s editorial flow including narrative insights and audio. With a solid tenure in interface design, she now leads XR research for Unity — a seemingly perfect gig for the UX maven.

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XR Today - Mixed Reality tag

APRIL 13, 2023

AR solutions also can help buyers visualize what products might look like in real-world scenarios. Many online retailers are leveraging AR for virtual try-on and furniture placement tools. Moreover, AR tools can provide RT3D digital twins of items for customers to “try” before they buy.

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The Ghost Howls

SEPTEMBER 26, 2023

” Kids will be an important part of the strategy to sell a lot of headsets during the holiday season , so I expect that some features and some games will be announced specifically for them. We have been left with some sparse parts of the AR puzzle like Project Aria, Project Nazare, and mixed reality on Quest.

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ARPost

JUNE 2, 2023

Magic Leap: Let’s Get to Work “The vision of AR that some legacy tech companies are promising is still years out, is not years or months or days out,” Magic Leap CEO Peggy Johnson said in her keynote. “The small team at Magic Leap has made something that many larger companies are still struggling to achieve.”

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Road to VR

SEPTEMBER 16, 2019

Play Offensively or Defensively… Should you use skill with weapons to fight back the DroneCorp onslaught, or should you use strategy to place traps to most effectively stop the drones in their tracks? DIY-inspired creations like the Battery Blaster, the Saw Sniper, and the Football Flinger are your instruments of battle. Why not both?

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

Extended Reality tools are quickly emerging as commonplace solutions in the modern business world. Though the technology started life as little more than a novelty, organisations have begun to discover the business benefits of AR, MR, and VR for a range of use cases. Step 1: Create your XR Strategy. The same applies to XR.

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ARPost

JUNE 11, 2021

Also on the panel were Unity Enterprise Solutions Executive Elizabeth Baron, Holo-Light CMO and co-founder Luis Bollinger, XR Strategist Catherine Henry of MediaMonks, and 8th Wall founder and CEO Erik Murphy-Chutorian. See Also: 2021 VR/AR Association Global Summit: Metaverse, Convergence, and Adoption.

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XR Today - Mixed Reality tag

JULY 27, 2023

In addition, firms are lauding the value of XR learning and the attention economy, which spans virtual, augmented, and mixed reality (VR/AR/MR) devices. Also, some hire their own Unity or Unreal Engine developers or licenced out those software developer kits (SDKs). It’s really the home of ready-made VR training apps.

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The Ghost Howls

JANUARY 27, 2020

Plus, if you are in Karlsruhe, I’ll be attending the LEARNTEC event and I’ll be there on Thursday morning… if you’re there, we can meet! That said, let’s have a look at this interesting week in AR and VR. Unity changes how it handles XR Plugins. So don’t expect it to revolutionize AR or VR soon.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

RT3D engines have emerged as one of the most valuable tools for designing immersive AR/MR/VR experiences. These companies already leverage various tools crucial to RT3D workflows, such as 3D modelling meshes, CAD (Computer Aided Design) models, and Building Information Modelling (BIM) data.

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The Ghost Howls

JULY 31, 2023

According to the Financial Times, “In June, AR, VR, and mixed reality start-ups in the US raised $208 million, almost as much as the previous three months combined ”. There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more.

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The Ghost Howls

AUGUST 24, 2020

Facebook already had full control of my Oculus and Facebook accounts, so it had already my XR data. And I remember clearly a post from some years ago where some professional hackers explained that these big corporates have so much data that if they wished, they could even identify you no matter your fake accounts or your in-private browsing.

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Unreal Apple Government Data 441

ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. Meskill also discussed Magic Leap’s plan for their AR cloud generated by both the sensors on the headset itself as well as using data collected from other connected devices. Mainstage Keynotes.

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The Ghost Howls

JUNE 14, 2021

That said, let’s see what happened in AR and VR during this busy week…. In his report, he states that Taiwanese lens manufacturer, Yujingguang is working on next-generation lenses, and these could be installed in the upcoming next-gen PSVR and next-gen Quest (Quest 3 or Quest 2 Pro, depending on Facebook’s strategy).

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XR Today - Mixed Reality tag

MAY 28, 2024

Unity integration: Unity offers comprehensive support for Apple Vision Pro developers, including a visionOS template which forms the foundation of spatial experiences. Developers can also leverage all of Unity’s core features without the need for modifications. It also allows developers to import 3D compositions into Xcode.

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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XR Today - VR Headsets tag

OCTOBER 31, 2023

Last week, Augmented World Expo EU (AWE) 2023 hosted its yearly event highlighting recent innovations in enterprise-grade AR/VR/MR solutions, as well as related emerging technology such as genAI, digital twins, and geospatial tech. He cited ARtillery data, highlighting how, in 2023, XR will become a “$38 billion” industry.

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XR Today - Mixed Reality tag

NOVEMBER 23, 2022

Defined as graphical tools capable of generating interactive content at a speed faster than human beings can perceive, RT3D engines could be the future of AR, VR, and MR. With the correct RT3D engine, business leaders can create digital twins of real-life products and assets, or design hyper-realistic avatars for individual users.

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UploadVR Between Realities podcast

DECEMBER 18, 2016

John Riccitiello, CEO of Unity Technologies, predicted that tech journalists would start gleefully writing that the virtual reality revolution is over because sales of VR headsets fell short of expectations, and analysts are in the midst of shaving back their predictions. These things are barely making it to the shelf.

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The Ghost Howls

AUGUST 28, 2023

Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses. Since MRTK was used especially for AR applications, it is natural that these three giants of augmented reality are interested in keeping it alive.

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XR Today - Mixed Reality tag

MARCH 21, 2023

Unfortunately, even as hardware and software solutions in the MR, AR, and VR landscapes continue to evolve, there’s something holding XR evolution back: streaming. Data doesn’t need to be simplified or reduced before it can reach an XR headset. Fortunately, cloud XR streaming could be the solution.

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Road to VR

MAY 26, 2017

She talks about how the Expedition experiences are designed to be agnostic to any specific age or subject matter, but also independent of specific teaching strategy or philosophy. But after seeing the Tango demos, I feel confident in saying that AR is going to be a huge part of the future of education.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We are going on the road of courage chasing the light under drastic change and innovation together with the peers of the times!

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XR Today - Virtual Reality

DECEMBER 22, 2022

Thanks to international economic challenges and perceived pressure on Meta’s core business strategies led to broad media scepticism concerning the company’s extended reality (XR) goals. He added, “these are moments that truly test people’s belief in the future.” Refocused Product Portfolio.

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The Ghost Howls

FEBRUARY 12, 2019

When I interviewed Kevin Williams , an expert in the LBVR market, he said that there are also some experiments with location-based augmented reality and he mentioned a Japanese arcade AR game called HADO. Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. teams for Japan.

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XR Today - Mixed Reality tag

APRIL 17, 2023

Microsoft and Autoliv China Autoliv China, a manufacturing innovator, collaborated with Microsoft and DataMesh to implement digital twin technology, 3D data visualization, and artificial intelligence in their operations. Trainees also get to practice in real-life scenarios that would be dangerous to access in the real world.

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Case Study Study Microsoft Training 52

The Ghost Howls

MARCH 2, 2020

This roundup of the most important AR/VR news of the past week comes out with a little delay since I’ve been very busy with my development job, and I’ve also a damn cold that doesn’t make me feel very well (but it’s no coronavirus, don’t worry :D). iPhone 12 may feature a special connection for AR glasses. Sorry for that!

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XR for Business Podcast

SEPTEMBER 25, 2019

RE’FLEKT is working at making that process easier by creating a modular, scalable, open-source operating system for businesses to build their own in-house AR applications on top of. Within four months, he built a team and developed the first MVP, and he also directs the VR and AR team for Hyperloop Transportation Technologies.

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